An infographic with 5 key stats from 2013 that every marketer should know when starting a content marketing program that I pulled directly from my early presentation covering must-read content marketing SlideShares.
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5 Key Content Marketing Stats from 2013 Infographic
1. Average
used by
B2B
marketers
on Content
Marketing Tactics
of B2B Marketers now
use content marketing
vs $373
for outbound
marketing
More leads generated
for companies that blog
than those
who do not.
Sourced from: “The 25 Must-Read Content Marketing Presentations of 2013” on SlideShare &
http://www.exacttarget.com/blog/50-content-marketing-stats/
DAVID LAUBNER
@bostondave
www.93south.net