SlideShare a Scribd company logo
1 of 1
Average
used by
B2B
marketers

on Content
Marketing Tactics

of B2B Marketers now
use content marketing

vs $373
for outbound
marketing

More leads generated
for companies that blog
than those
who do not.

Sourced from: “The 25 Must-Read Content Marketing Presentations of 2013” on SlideShare &
http://www.exacttarget.com/blog/50-content-marketing-stats/

DAVID LAUBNER
@bostondave
www.93south.net

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5 Key Content Marketing Stats from 2013 Infographic

  • 1. Average used by B2B marketers on Content Marketing Tactics of B2B Marketers now use content marketing vs $373 for outbound marketing More leads generated for companies that blog than those who do not. Sourced from: “The 25 Must-Read Content Marketing Presentations of 2013” on SlideShare & http://www.exacttarget.com/blog/50-content-marketing-stats/ DAVID LAUBNER @bostondave www.93south.net