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Surprise Travel Startup
- 2. 01 Problem 1 Price is an important concern for customer booking travel online Consumers want to have life-fulfilling experiences People want to escape from routine but don’t have time to plan Investors Deck - strictly private and confidential The American travel industry is facing a series of challenges in the coming years that will create new business opportunities.
- 3. 02 Solution 2 02 2 Surprise destination trips Destination is unkown until 2 days before traveling. Fixed low-cost price All our trips are fixed priced at $250/pers. (hotel+flight) Everything planned We plan everything: hotel, flights and activities. Surprise destination trips Fixed low-cost price Everything planned Unkown until 2 days before flying From $250 per person Hotel + flight Investors Deck - strictly private and confidential
- 4. 03 Team 3 Borja Solé CEO & Co-Founder Strategy and operations Alex Pinar CFO & Co-Founder Finance Albert Bosch CTO & Co-Founder Web and app developer Sean Ellerbrock Marketing and PR B.B.A Pompeu Fabra University serial entrepreneur ex strategy analyst @TwinPikes B.B.A Pompeu Fabra University ex financial analyst @Bluecap ex investment analyst @BMB Invest. Computer science engineer ex web developer @GMV Mari Ramirez Customer service and marketing assistant Investors Deck - strictly private and confidential
- 5. 04 Market Validation 4 +50 surprise trip companies +300.000 travelers +90M € revenues* *since 2015 No clearly defined players Huge growth opportunity Market validated in 4 months TAM: $629 Bn. SAM: $200 Bn. Investors Deck - strictly private and confidential
- 6. 05 Product 5 3, 4 or 5-day getaways from $250/pers. flights + hotel included Investors Deck - strictly private and confidential 05 5 3, 4 or 5-day getaways from $250/pers. flights + hotel included Investors Deck - strictly private and confidential 3, 4 or 5-day getaways hotel + flights included from $250/pers.
- 7. 05 Product 6 15 destinations North America or Europe remove undesired destinations Investors Deck - strictly private and confidential 05 6 15 destinations North America or Europe remove undesired destinations Investors Deck - strictly private and confidential 15 possible destinations North America or Europe remove undesired destinations
- 8. 06 Revenue Model 7 Booking received Flights & hotel payment 23% gross margin Destination match Destination reveal +15 days automatization $422 average ticket Investors Deck - strictly private and confidential Monetization through Business to Consumer (B2C) model
- 9. 07 Go-to-market Strategy 8Investors Deck - strictly private and confidential Awareness through digital channels Visit of our webpage Online conversion Repetition Our single channel way of acquiring new customers has been successfully validated Loyalty program
- 10. 08 Competitors 9 - Price+ Price + Differentiation Tradicional travel agencies Investors Deck - strictly private and confidential - Differentiation
- 11. 09 Traction 10 Revenue($) 0K 5K 10K 15K 20K December January February March Revenue Average Ticket (per person) 0$ 125$ 250$ 375$ 500$ April May December January February March April May 4K 8K 12K 16K 09 10 Revenue($) 0K 5K 10K 15K 20K December January February March Revenue Average Ticket (per person) 0$ 125$ 250$ 375$ 500$ April May December January February March April May 4K 8K 12K 16K 09 Revenue($) 0K 5K 10K 15K 20K December January February March Revenue Average Ticket (per person) 0$ 125$ 250$ 375$ 500$ April May December January February March April May 4K 8K 12K 16K 0K 5K 9K 14K 18K December January February March April May June July Revenue December July $19,07 CAC $21% avg. profit margin $400 cash burn rate $367 avegrage ticket (per person)
- 12. 15% 10 Learning from our clients New York Chicago 27% 19% Dallas Los Angeles Miami 7% 7% Women 67% Men 33% 12% GeographicsDemographics Sociographics Couples 44% Friends 51% Families 4% Solo 1% 4.4/5 satisfaction rate Investors Deck - strictly private and confidential 11 Avg. age = 30 repetition rate
- 13. 11 Roadmap Investors Deck - strictly private and confidential 12 2019 • Open 10 new hubs (US) • Expand to Canada and Europe • Talent acquisition (Marketing and operations) • Automate booking system 2020 • Expand to other markets (Australia, Asia…) • Launch new products (exotic, cruises…) Create strong brand in North America • Launch Eat Nimbus (Surprise Restaurants) 11 Roadmap Investors Deck - strictly private and confidential 12 2019 • Open 10 new hubs (US) • Expand to Canada and Europe • Talent acquisition (Marketing and operations) • Automate booking system 2020 • Expand to other markets (Australia, Asia…) • Launch new products (exotic, cruises…) Create strong brand in North America • Launch Eat Nimbus (Surprise Restaurants) 11 Investors Deck - strictly private and confidential 12 2019 • Open 10 new hubs (US) • Expand to Canada and Europe • Talent acquisition (Marketing and operations) • Automate booking system 2020 • Expand to other markets (Australia, Asia…) • Launch new products (exotic, cruises…) Create strong brand in North America • Launch Eat Nimbus (Surprise Restaurants) • Launch Exotic destinations • Launch Nimbus trip insurance • Talent acquisition • Automate booking system
- 14. 12 Forecast & financing Investors Deck - strictly private and confidential 13 2020 2021 $2.6M $561K $14.1M $1.9M $200K INVESTMENT NEEDED Use of the funds • 100K - Marketing growth • 60K - Talent acquisition • 40K - Product development $250K v90 v60 ($76K) $480K ($84K) 12 Forecast & financing $550K $141K Investors Deck - strictly private and confidential 13 2019 $200K INVESTMENT NEEDED Use of the funds • 100K - Marketing growth • 60K - Talent acquisition • 40K - Product development $250K v90 v60 ($76K) $480K ($84K) $140K ($40K)
- 15. 13 Mentors & Partners 14 Vic Wintriss ex partner at San Diego Ventures Jose Luis Llacuna CEO at International Cookware Oriol Esteban ex CMO at Waynabox Pepe Agell CSO at Chairboost Investors Deck - strictly private and confidential