Trade show booth designed by Booth Constructions in partnership with Kallman Creative Services at Farnborough International Airshow 2016.

1. DOD Custom Exhibition Stand in Farnborough International Airshow
2016
The trade show stand for the Department of Defence, USA was an iconic figure in Farnborough
International Airshow 2016. To manifest the functions of the Federal Government Branch in an
exhibition stand was a thought-provoking task. BoothConstructions.com achieved the trade show
booth completion for DOD with the fresh ideas and designated outcome. The project was designed by
the exhibit house in partnership with Kallman Worldwide Inc.
AIM
- To manifest DOD’s persona in the
features of the trade show booth.
- To create custom trade show stand
with open sides.
- To combine appealing colour theme
with navy blue.
- Adding a discussion area and meeting
rooms with capacity of over 20 seats.
SOLUTION
- Union of red and white with the
signature colour theme of DOD.
- Create a 3 open sided trade show
stand.
- Unify an open discussion area in the
exhibition stand.
- Three meeting rooms with larger
scope of seats.
RESULTS
The eventual structure for DOD included the following aspects:
- Corner stand with three open sides.
- A reception centred at the front of the trade show booth.
- Three meeting rooms with the sitting capacity of 6,6,8.
- An open sitting for four adjacent to the reception at front.
- Tri-colour scheme with blue, red and white.
- Two video displays. One at the back wall of the reception while the other was adjacent to it.
DOD was designed by BoothConstructions.com in association with Kallman Worldwide Inc.
Department of Defence, USA is the executive branch of federal government. It coordinates and
oversees functions as well as the agencies of the federal government directly associated with Armed
Forces US and national security.