Debba Haupert, founder of Girlfriendology, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Boot Camp Digital (www.bootcampdigital.com) is a social media marketing training company that specializes in Internet and digital marketing for small businesses all the way up to large corporations.
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8 Tips to Market Your Nonprofit on Pinterest by Debba Haupert
1. 8 Tips to Market your
Nonprofit on
Debba Haupert
Consultant / Speaker / Author
Girlfriendology.com & Pinfriendology.com
2. • Debba Haupert, founder Girlfriendology.com,
Pinfriendology.com
• @Girlfriendology
• 50k+ Social Media connections
• 20+ years corporate marketing experience
• Social Media Marketing Consultant / Speaker
3. Take it Seriously ...
• “Pinterest isn’t working
with brands officially, but
we have a plan & are going
to use it for one of our
programs coming soon.
What I love about
Pinterest — we’re a
culture of curators.
We don’t like to create
content. We love to share
it. Pinterest really hits that
Craig Daitch,
core with people. It’s a Ford Motor Company,
really neat social network Manager Digital
& we’re looking forward to Communications
working with them.”
5. What is Pinterest?
Debba@Pinfriendology.com
• Pinterest is the HOT Social Media platform
• 16th most popular site in U.S. (Alexa), 39th in the world
• Fastest growing site in history >10 million unique
visitor mark (Jan ‘12, ComScore)
6. 1. Know Your Audience & Brand
• 2/3 Women
• What will
THEY find
engaging?
• Example:
Goodwill
7. 2. Know Your Objective / Goals
• What do you
want them to
do?
• Measure your
results /
Adjust
• Example:
Adopt a Dog
8. 3. Build Brand / Awareness
• Show
Personality
• Images to tell
your story
• Example:
Amnesty
International
9. 4. Be Engaging
• Great Images
• Engaging
Boards &
Descriptions
• Example:
Operation
Smile
10. 5. Learn & Apply
• Stats:
Pinterest.com
/source/Your
URL.net
• Research &
Follow Others
• Example:
American Red
Cross
11. 6. Follow & Repin Others
• Follow other
Nonprofits
• 80 of pins are
REPINs
• Example:
PETA
12. 7. Fundraising
GLOBALGIVING: “While many other social media tools skew toward the college-age male, the
Pinterest audience is
female, age 25 to 44, with an appetite for gorgeous imagery and on-trend advice. You know
•
what else this audience does? They give.”
See what
others are
doing:
‘Creative
Fundraising’
• Example:
Search
‘Fundraising’
13. 8. In the Conversation
• Thank, ask
questions,
engage in
conversation
• Feature
others
• Example:
Nonprofit
Organizations