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8 Tips to Market your
    Nonprofit on



            Debba Haupert
       Consultant / Speaker / Author
Girlfriendology.com & Pinfriendology.com
• Debba Haupert, founder Girlfriendology.com,
  Pinfriendology.com
 • @Girlfriendology
• 50k+ Social Media connections
• 20+ years corporate marketing experience
• Social Media Marketing Consultant / Speaker
Take it Seriously ...
•   “Pinterest isn’t working
    with brands officially, but
    we have a plan & are going
    to use it for one of our
    programs coming soon.
    What I love about
    Pinterest — we’re a
    culture of curators.
    We don’t like to create
    content. We love to share
    it. Pinterest really hits that
                                     Craig Daitch,
    core with people. It’s a         Ford Motor Company,
    really neat social network       Manager Digital
    & we’re looking forward to       Communications
    working with them.”
Growth of ...


                  Compete.com




Compete.com
What is Pinterest?

                                       Debba@Pinfriendology.com


•   Pinterest is the HOT Social Media platform

•   16th most popular site in U.S. (Alexa), 39th in the world

•   Fastest growing site in history >10 million unique
    visitor mark (Jan ‘12, ComScore)
1. Know Your Audience & Brand

                   •   2/3 Women

                   •   What will
                       THEY find
                       engaging?

                   •   Example:
                       Goodwill
2. Know Your Objective / Goals
                    •   What do you
                        want them to
                        do?

                    •   Measure your
                        results /
                        Adjust

                    •   Example:
                        Adopt a Dog
3. Build Brand / Awareness

                  •   Show
                      Personality

                  •   Images to tell
                      your story

                  •   Example:
                      Amnesty
                      International
4. Be Engaging

            •    Great Images

            •    Engaging
                 Boards &
                 Descriptions

            •    Example:
                 Operation
                 Smile
5. Learn & Apply
             • Stats:
                  Pinterest.com
                  /source/Your
                  URL.net

              •   Research &
                  Follow Others

              •   Example:
                  American Red
                  Cross
6. Follow & Repin Others

                 •   Follow other
                     Nonprofits

                 •   80 of pins are
                     REPINs

                 •   Example:
                     PETA
7. Fundraising
GLOBALGIVING: “While many other social media tools skew toward the college-age male, the
Pinterest audience is
female, age 25 to 44, with an appetite for gorgeous imagery and on-trend advice. You know

                                                               •
what else this audience does? They give.”
                                                                   See what
                                                                   others are
                                                                   doing:
                                                                   ‘Creative
                                                                   Fundraising’

                                                               •   Example:
                                                                   Search
                                                                   ‘Fundraising’
8. In the Conversation
                 • Thank, ask
                      questions,
                      engage in
                      conversation

                  •   Feature
                      others

                  •   Example:
                      Nonprofit
                      Organizations
Thanks!
            Debba Haupert
       Consultant / Speaker / Author
Girlfriendology.com & Pinfriendology.com
  @Girlfriendology @Pinfriendology

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8 Tips to Market Your Nonprofit on Pinterest by Debba Haupert

  • 1. 8 Tips to Market your Nonprofit on Debba Haupert Consultant / Speaker / Author Girlfriendology.com & Pinfriendology.com
  • 2. • Debba Haupert, founder Girlfriendology.com, Pinfriendology.com • @Girlfriendology • 50k+ Social Media connections • 20+ years corporate marketing experience • Social Media Marketing Consultant / Speaker
  • 3. Take it Seriously ... • “Pinterest isn’t working with brands officially, but we have a plan & are going to use it for one of our programs coming soon. What I love about Pinterest — we’re a culture of curators. We don’t like to create content. We love to share it. Pinterest really hits that Craig Daitch, core with people. It’s a Ford Motor Company, really neat social network Manager Digital & we’re looking forward to Communications working with them.”
  • 4. Growth of ... Compete.com Compete.com
  • 5. What is Pinterest? Debba@Pinfriendology.com • Pinterest is the HOT Social Media platform • 16th most popular site in U.S. (Alexa), 39th in the world • Fastest growing site in history >10 million unique visitor mark (Jan ‘12, ComScore)
  • 6. 1. Know Your Audience & Brand • 2/3 Women • What will THEY find engaging? • Example: Goodwill
  • 7. 2. Know Your Objective / Goals • What do you want them to do? • Measure your results / Adjust • Example: Adopt a Dog
  • 8. 3. Build Brand / Awareness • Show Personality • Images to tell your story • Example: Amnesty International
  • 9. 4. Be Engaging • Great Images • Engaging Boards & Descriptions • Example: Operation Smile
  • 10. 5. Learn & Apply • Stats: Pinterest.com /source/Your URL.net • Research & Follow Others • Example: American Red Cross
  • 11. 6. Follow & Repin Others • Follow other Nonprofits • 80 of pins are REPINs • Example: PETA
  • 12. 7. Fundraising GLOBALGIVING: “While many other social media tools skew toward the college-age male, the Pinterest audience is female, age 25 to 44, with an appetite for gorgeous imagery and on-trend advice. You know • what else this audience does? They give.” See what others are doing: ‘Creative Fundraising’ • Example: Search ‘Fundraising’
  • 13. 8. In the Conversation • Thank, ask questions, engage in conversation • Feature others • Example: Nonprofit Organizations
  • 14. Thanks! Debba Haupert Consultant / Speaker / Author Girlfriendology.com & Pinfriendology.com @Girlfriendology @Pinfriendology