8 Tips to Market Your Nonprofit on Pinterest by Debba Haupert


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Debba Haupert, founder of Girlfriendology, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Boot Camp Digital (www.bootcampdigital.com) is a social media marketing training company that specializes in Internet and digital marketing for small businesses all the way up to large corporations.

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  • I have used pinterest on my site and the result was awesome, my site jumped from page 7 to #4 at first page in around 2 weeks time.

    The key is we must got our website pinned and repinned by many people, which is the toughest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    4 Reasons why Pinterest is great for SEO:
    1. Even not support anchor text (except the url link), it's still perfect for placing our keywords in description. Google will read it.
    2. Google interest in social media signal so it will not tagged as links farm.
    3. You need to ping the links of your pins to the to get your website increase in SEO.
    4. Once our website pinned it has 3 backlinks counts.
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8 Tips to Market Your Nonprofit on Pinterest by Debba Haupert

  1. 8 Tips to Market your Nonprofit on Debba Haupert Consultant / Speaker / AuthorGirlfriendology.com & Pinfriendology.com
  2. • Debba Haupert, founder Girlfriendology.com, Pinfriendology.com • @Girlfriendology• 50k+ Social Media connections• 20+ years corporate marketing experience• Social Media Marketing Consultant / Speaker
  3. Take it Seriously ...• “Pinterest isn’t working with brands officially, but we have a plan & are going to use it for one of our programs coming soon. What I love about Pinterest — we’re a culture of curators. We don’t like to create content. We love to share it. Pinterest really hits that Craig Daitch, core with people. It’s a Ford Motor Company, really neat social network Manager Digital & we’re looking forward to Communications working with them.”
  4. Growth of ... Compete.comCompete.com
  5. What is Pinterest? Debba@Pinfriendology.com• Pinterest is the HOT Social Media platform• 16th most popular site in U.S. (Alexa), 39th in the world• Fastest growing site in history >10 million unique visitor mark (Jan ‘12, ComScore)
  6. 1. Know Your Audience & Brand • 2/3 Women • What will THEY find engaging? • Example: Goodwill
  7. 2. Know Your Objective / Goals • What do you want them to do? • Measure your results / Adjust • Example: Adopt a Dog
  8. 3. Build Brand / Awareness • Show Personality • Images to tell your story • Example: Amnesty International
  9. 4. Be Engaging • Great Images • Engaging Boards & Descriptions • Example: Operation Smile
  10. 5. Learn & Apply • Stats: Pinterest.com /source/Your URL.net • Research & Follow Others • Example: American Red Cross
  11. 6. Follow & Repin Others • Follow other Nonprofits • 80 of pins are REPINs • Example: PETA
  12. 7. FundraisingGLOBALGIVING: “While many other social media tools skew toward the college-age male, thePinterest audience isfemale, age 25 to 44, with an appetite for gorgeous imagery and on-trend advice. You know •what else this audience does? They give.” See what others are doing: ‘Creative Fundraising’ • Example: Search ‘Fundraising’
  13. 8. In the Conversation • Thank, ask questions, engage in conversation • Feature others • Example: Nonprofit Organizations
  14. Thanks! Debba Haupert Consultant / Speaker / AuthorGirlfriendology.com & Pinfriendology.com @Girlfriendology @Pinfriendology