1. AWARDS 2009
Lai honoured as M&M’s International Marketer of the Year •
Recognised for championing international media •
More than 2,000 M&M readers voted in an online poll •
PRESS RELEASE
The M&M awards 2009 winners
International Marketer of the Year
Boon Lai, Philips International’s head of brand strategy and marcom, was hailed ‘International Marketer of the Year’ by the
international media community at the M&M Awards 2009 (10 September).
Originally nominated for the award for his support of branded content inititaives, Lai was also recognised for Philip’s
continued belief in and support of the international media community. Lai has been instrumental in powering Philip’s
core ‘sense and simplicity’ brand message through the intelligent use of international media in order to reach its target
audience. CNN’s Vital Signs, CNBC’s Healthy Horizons, Financial Times’ Health supplement, Harvard Business Review’s
health and well-being section and bespoke research surveys with The Economist’s Intelligence Unit all build on Philips’
‘sense and sensibility’ platform, while offering the audience access to new and credible information. Through these
initiatives Lai set out to take Philips beyond awareness advertising as a thought leader in health and well-being.
The ‘International Marketer of The Year’ award was this year decided in a two stage process. The nominations were
drawn-up from a one-month consulting period with key agencies, marketing companies and media owners conducted by
the editorial team of M&M (Media & Marketing) magazine. A shortlist of five were then subject to an online voting process,
with over 2,000 advertising and media executives from across the world taking part.
Lai was jointly awarded the title with Simon Clift, Unilever’s global chief marketing officer.
For further information please contact: Pip Brooking, Editor, M&M | +44 (0) 207 367 6991 | pip@csquared.cc
ABOUT THE M&M AWARDS 2009
Building on 19 years of serving the international media market, the
M&M Awards recognise and celebrate leading pan-regional advertising
campaigns, the most innovative and effective work running within
international media owner companies and the finest co-ordination of
multi-local advertising strategies. www.mandmawards.com
ABOUT C SQUARED
C Squared is a business publishing and information company that
serves the global media and marketing industry. It is the publisher of
M&M which, for 20 years, has been the leading international title for
advertisers. It also owns the innovation and sharing exchange, Cream
and produces The Festival of Media. www.csquared.cc
Monday, 14 September 2009, London
Left to right: Olivier de Montchenu, Boon Lai & Hugh Dennis (compère)