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One way in which I targeted my
   audience was through gathering
    audience feedback at different
intervals throughout the construction
            of my magazine.
Front cover
Draft 1                      “I love the colour scheme.”
                                                                        Rianna, 16.


                                                                   “I really like the photo –
                                                                   the quality is really good
                                   “The font in the title is         and it represents the
                                    good, it doesn’t look           magazine well.” Lily 17
                                      too immature.”
                                         Wilson, 20                  “I like the bleed of the
                                                                     photo over “B-Side,” it
                                                                          looks like other
                                                                     magazines.” Lauren, 18


   “I don’t like the “plus” font or
colour at the bottom, it is a bit too
bright, it might look nicer darker?”       After making my first draft I asked for some
              Marcus 18                    feedback from some people in my target
                                           audience, it was almost all positive, which was
                                           good as I was only about half way though.
Draft 2
                                               “I’m not sure if the bar-code looks good
                                               up there, they’re usually at the bottom.”
                                                                Layla, 17

                                                  “I like the layout of the sub-titles, and
                                                   the colours (red and then white,) it’s
                                                 really clear and looks smart.” Wilson, 20




“The bit at the bottom looks better, but            After the last feedback, I changed the
it still doesn’t look right – maybe it’s the        text in the footer to match the rest of
             white?” Marcus, 18                     the line, however I still got some
                                                    negative feedback. I also began adding
                                                    some cover lines.
Draft 3
                                           “For some reason it reminds me of a
                                           motorbike magazine! Maybe it’s the
                                              font of the header?” Dean, 16

                                         “The shadow effect on the cover lines
                                        makes them clearer but you might need
                                                a bolder font.” Tilly, 20


                                     “The barcode looks much better now.”
                                                   Layla,18


                                    “The red is a bit bright, it makes it look a
                                            bit childish.” Marcus, 18


After the feedback I received for my second draft, I moved the barcode
which seemed to look better. I also added a flash box with information
about a festival guide, and added some more cover lines.
Draft 3
For my final draft, I darkened the tone of
the red – which looked much better and
resembled the colour I had seen in other
rock magazines more effectively. I also
changed the colour of the footer as I was
still receiving negative feedback and too
much white ruined the effect of the black/
red. After swapping around the cover lines
and flash box, and changing the fonts a
little, it was all much clearer to read.
Contents page
When drafting my contents page my
                                            feedback included these quotes:


                                                       “I like the inverted colours in
                                                             the title.” Lauren, 18

                                           “The titles aren’t very clear – an
                                             outline might look better?”
                                                       Nicole, 22


                                                      “I like that it is simple and not
                                                       too overcrowded.” Sean, 19




I tried to keep my contents page fairly simple to appeal to my older audience
without having it look bare. I also continued the colour scheme front cover as
to fit in with the conventions of most magazines.
Double Page Spread
Draft 1

                                                                       “The black blocks
                                                                      behind the title are
                                                                     really cool.” Liam, 17


                                                                      “The typography over
                                                                        the photo is a bit
                                                                       simple and doesn’t
                                                                     really fit with the front
                                                                         cover.” Mary, 18


“I really like the photo.”     “The photo looks
        Marcus, 18              great.” Liam, 17


    After creating the first draft of my double page spread, my audience generally
    liked the main image and the title, but weren’t as keen on the layout of the font
    in the pull quote on the left page.
Draft 2
                                                                          “The typography
                                                                         and colours in the
                                                                           article make it
                                                                               easy to
                                                                            understand.”
                                                                              Mary, 18


                                                                           “I like the pull
                                                                            quote” Will,
                                                                                  16

“It looks better without                                        “the colours
                            “It looks a bit bare now
 the “British rock” bit.”                                       look good.”
                              though.” Marcus, 18
        Liam, 17                                                 Rianna, 17

 After adding the article to the DPS, I kept the colour scheme as red and black
 (fitting the conventions of a rock magazine,) and removed the title on the left page
 – which they seemed to prefer.
Final Draft
In my final draft I moved over the pull quote/ title to make it look less bare, as well as
changing a few of the colours to create the same effect.

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Question 5

  • 1. One way in which I targeted my audience was through gathering audience feedback at different intervals throughout the construction of my magazine.
  • 3. Draft 1 “I love the colour scheme.” Rianna, 16. “I really like the photo – the quality is really good “The font in the title is and it represents the good, it doesn’t look magazine well.” Lily 17 too immature.” Wilson, 20 “I like the bleed of the photo over “B-Side,” it looks like other magazines.” Lauren, 18 “I don’t like the “plus” font or colour at the bottom, it is a bit too bright, it might look nicer darker?” After making my first draft I asked for some Marcus 18 feedback from some people in my target audience, it was almost all positive, which was good as I was only about half way though.
  • 4. Draft 2 “I’m not sure if the bar-code looks good up there, they’re usually at the bottom.” Layla, 17 “I like the layout of the sub-titles, and the colours (red and then white,) it’s really clear and looks smart.” Wilson, 20 “The bit at the bottom looks better, but After the last feedback, I changed the it still doesn’t look right – maybe it’s the text in the footer to match the rest of white?” Marcus, 18 the line, however I still got some negative feedback. I also began adding some cover lines.
  • 5. Draft 3 “For some reason it reminds me of a motorbike magazine! Maybe it’s the font of the header?” Dean, 16 “The shadow effect on the cover lines makes them clearer but you might need a bolder font.” Tilly, 20 “The barcode looks much better now.” Layla,18 “The red is a bit bright, it makes it look a bit childish.” Marcus, 18 After the feedback I received for my second draft, I moved the barcode which seemed to look better. I also added a flash box with information about a festival guide, and added some more cover lines.
  • 6. Draft 3 For my final draft, I darkened the tone of the red – which looked much better and resembled the colour I had seen in other rock magazines more effectively. I also changed the colour of the footer as I was still receiving negative feedback and too much white ruined the effect of the black/ red. After swapping around the cover lines and flash box, and changing the fonts a little, it was all much clearer to read.
  • 8. When drafting my contents page my feedback included these quotes: “I like the inverted colours in the title.” Lauren, 18 “The titles aren’t very clear – an outline might look better?” Nicole, 22 “I like that it is simple and not too overcrowded.” Sean, 19 I tried to keep my contents page fairly simple to appeal to my older audience without having it look bare. I also continued the colour scheme front cover as to fit in with the conventions of most magazines.
  • 10. Draft 1 “The black blocks behind the title are really cool.” Liam, 17 “The typography over the photo is a bit simple and doesn’t really fit with the front cover.” Mary, 18 “I really like the photo.” “The photo looks Marcus, 18 great.” Liam, 17 After creating the first draft of my double page spread, my audience generally liked the main image and the title, but weren’t as keen on the layout of the font in the pull quote on the left page.
  • 11. Draft 2 “The typography and colours in the article make it easy to understand.” Mary, 18 “I like the pull quote” Will, 16 “It looks better without “the colours “It looks a bit bare now the “British rock” bit.” look good.” though.” Marcus, 18 Liam, 17 Rianna, 17 After adding the article to the DPS, I kept the colour scheme as red and black (fitting the conventions of a rock magazine,) and removed the title on the left page – which they seemed to prefer.
  • 12. Final Draft In my final draft I moved over the pull quote/ title to make it look less bare, as well as changing a few of the colours to create the same effect.