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STEM Controls the World of Sports & Entertainment
- 1. Presented by STEAM Sports Group WHY STEM AND SPORTS?
- 3. STEM is controlling the world of Sports & Entertainment
- 4. SB50 • “This will be the most technologically advanced Super Bowl ever. It will usher in a new era for Super Bowls in how technology is used to enhance the fans’ experience.” • - Keith Bruce, CEO Super Bowl 50
- 5. SB50 Primary Sponsors • Google • Hewlett Packard • Intel • Intuit • SAP • Seagate • Yahoo • Verizon
- 6. Technology Rampant • Super Bowl City • NFL Experience • Muscone Center
- 7. VenueNext (Oracle’s POS technology) • Mobile ordering • Food, drink, merchandise, parking • Instant replays • Celebrity cam • Television commercials
- 8. And the beat goes on …. • SAP’s Quarterback Challenge • Intel’s Drone Zone • Autodesk 3-D printing Super Bowl rings • Filld – app for ordering gas
- 9. How Innovations in Technology Are Affecting Sports & Entertainment • TV Production • Mobile Apps • Analytics • Virtual Reality • Data gathering, metrics • Aero/materials/fuels • Customer Service
- 10. A Look Behind the Result Of Those Innovations • TV Production – pylon cams, drones • Mobile Apps – fans, teams, leagues, • Analytics - has changed the front office & recruiting … and fantasy leagues • Virtual Reality - being used in college athletics • Data gathering/metrics - on every corner of race track … on every play on the field • Aero/materials/fuels – less emissions, better mileage • Customer Service – apparel, tickets, arena concierges
- 11. Dual …. And Dueling Programs • Chevron – PAC 12, SB50 • Intel - New Balance, Replay Technologies/NBA, Red Bull, ESPN, Oakley, Lady Gaga, MGM Television Group • Microsoft – NFL & F1 • Bosch – motorsports (teams, series, venues) • AT&T – stadiums, NCAA, World Cup, tennis, golf • UPS – F1, European Golf tour, golfers • Wells Fargo – Golf, MLS, MiLB, WNBA, NHL, colleges • BMW - Golf, motorsports, sailing • FedEx – Golf, football, NASCAR
- 12. The Challenge of Combining Sports & STEM • Marketing/Branding vs. NPO • Do I use STEM to sell … or • Do I use STEM to donate?
- 13. Five Impacts a Sports & STEM Program Can Have • Workforce Development • Recruiting • Sales • Brand Awareness • B2B Relationships (w/ leagues, teams, like- minded cos.)
- 14. Examples of Effective Sports & STEM Programs • Street Festival/Fan Zone • Team/Conference promotional overlay • STEM Sports Summit • Proprietary curriculums • Sports STEM Scholarships