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Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Principals	
of	Great	Sales	People.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Over	the	years	I	have	watched	great	salespeople	navigate.	They	are
the	"Naturals".	While	their	personalities	are	very	different	they
operate	from	a	set	of	success	principles	that	enhance	relationships,
create	trust	and	as	a	result,	nuture	consistent	and	profitable	business.
I	share	these	simple	observations	as	a	guide	and	a	reminder	to	all	of
us	who	want	to	develop	long	lasting	skills	and	long	term	relationships.
I	hope	you	enjoy	this	little	book.
	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
In	Texas	they	call	this	is	called	"Blocking	and	Tackling".
When	things	don't	go	well	they	go	back	to	the	basics	to
reset.	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
And	for	my	Eastern	friends
"Chop	Wood	&	Carry	Water"
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	understand	the	cadence	of	relationship	building.
They	get	to	"Know"	each	other	first.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
And	learn	to	"Like"	each	other.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
And	then,	and	only	then	do	they	build	"Trust".	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	are	"Connectors"	even	when	they	receive	no
return.	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
	They	are	"Givers"	even	when	it	doesn't	make	sense
for	a	personal	gain.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	know	that	there	is	"No	Instant	Pudding"!	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
And	they	know	it	is	going	to	get	
a	bit	"Messy"!
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Their	words	have	an	impact.	
They	know	how	to	"Poke	the	Doughboy"
and	get	that	silly	giggle.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	use	these	impactful	words	to	tell	"Stories"	to
get	their	point	across.	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
It	is	and	it	isn't	a	"Numbers	Game".
Quality	before	Quantity.	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
It	doesn't	need	to	be	tied	up	in	a	pretty	little	bow.	
They	dont	have	to	get	it	perfect..	they	just	get	it	going!
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	understand	basic	biology.
One	Mouth..	
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Two	eyes...
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Two	ears..
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
"Go	get'em	Tiger"	is	not	a	Sales	Plan
They	have	a	plan,	a	sales	strategy.
(hint,	that	is	what	I	do)
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	use	S-P-I-N	to	ask	questions.
SITUATION-PROBLEM-IMPLICATION-NEED
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	"Get	the	Math"
Cost	+	Profit	=	$	Sales	Price
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	understand	that	to	
"cut	your	price"	is	to	
"cut	your	profit".
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
So	they	sell	"value"	from	the	start.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
They	dont	over-think	it.	
They	keep	their	feet	moving.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
And	finally...	They
"Yam	what	they	Yam"	!
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
I	hope	you	enjoyed	this	little	read	as	much	as	I	did	
putting	it	togeather.
About	simple.sales.strategy
I	provide	support	and	sales	training	to	small	and	medium	size	businesses	and	individuals	by	building	an
effective,	simple	and	proven	systematic	sales	process	that	is	scalable,	sustainable	and	sane.
simplesalesstrategy.com	
For	individual	sales	reps	I	offer	a	DIY	sales	plan	that	really	works.	In	a	90	minute	digital	workshop	I	outline	a
sustainable	and	simple	sales	strategy	to	help	an	individual	or	a	team	deliver	sustainable	results	quickly	and	over
time	leveraging	a	simple	process	that	works	in	large	as	well	as	smaller	companies.	You	will	see	how	to	identify
and	breakdown	into	simple	components	leveraging	this	simple	sales	plan	by	defining	the	structure.	Includes	sales
tools,	a	sales	plan	template	and	key	strategies	to	improve	sales	results.	
																																																																																asimplesalesplan.com	In	this	90	minute	digital	workshop	I	outline	a
sustainable	and	simple	sales	strategy	to	help	an	individual	or	a	team	deliver	sustainable	results	quickly	and	over
time	leveraging	a	simple	process	that	works	in	large	as	well	as	smaller	companies.	You	will	see	how	to	identify
and	breakdown	into	simple	components	leveraging	this	simple	sales	plan	by	defining	the	structure.	Includes	sales
tools,	a	sales	plan	template	and	key	strategies	to	improve	sales	results.
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distributionProof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distributionProof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distributionProof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distributionProof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution
Proof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distributionProof	Copy:	Not	optimized	for	high	quality	printing	or	digital	distribution

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