1. FERENCVÁROS
Social role of the most popular Club of
Hungary
Bálint Máté
Operation Manager of CEO &
International Relationship Manager
6th EFDN Conference, 22 March 2016

2. VALUES OF THE BRAND
• TRADITION (established in 1899)
• SUCCESS (Hungarian Record
Champion)
• STRENGTH (1.680.000 in target
group)
• TRENDYNESS (Groupama Arena)
• EXAMPLE (CSR and anti
discrimination acts)

3. THREATS AND ISSUES TO
HANDLE

4. WE SHOW AN EXAMPLE

5. THE YEAR OF CSR
Partnership with Hungarian Interchurch Aid

6. THE YEAR OF CSR
Stand up for a cause
each month:
• January: giving food
• February: children
hospitals
• March: fight against
discrimination
• April: healthcare
• May: disability
• June: environment
protection

7. THE YEAR OF CSR
• July: elder generation
• August: animal
protection
• September: deaf
people
• October: blind people
• November: youth
• December:
paralympic athletes

8. SPORT & SUPPORT

9. MULTISPORT SCHOOL DAYS
• Start: February 2016
• Visited 10 schools so far
• 6000 participant students
• 200 classes
• Besides football players, we
used a swimmer, a triathlonist,
a handballer and a women’s
football player as coaches of
the events.
• Kids and schools were very
active and enthusiastic. They
can apply for the program on
our specific e-mail address.

10. MULTISPORT SCHOOL DAYS
• Q & A about Ferencváros –
getting presents in case of
correct answer
• Image film about Ferencváros
• Launch of a Draw contest
about Ferencváros
• Funny exercises
• Live chat with Elite Athletes
(Promoters)
• Dedications and photo
shootings
• Invitation of students to a
Ferencváros match for free
• Giving Club-branded products

11. THANK YOU FOR YOUR
ATTENTION!
6th EFDN Conference, 22 March 2016