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How to Put Your Customer Data to Work This Holiday Season

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Bluecore presents a guide for retailers to use their customer data to boost holiday marketing results. Check it out for tips on using last year's customer data and real-time customer data to power personalized campaigns.

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How to Put Your Customer Data to Work This Holiday Season

  1. 1. ©Bluecore Inc. | Proprietary and Confidential How to Put Your Customer Data to Work This Holiday Season
  2. 2. ©Bluecore Inc. | Proprietary and Confidential Nearly 20% of retailers’ annual revenue comes from holiday sales. *NRF Retail Insight Center
  3. 3. ©Bluecore Inc. | Proprietary and Confidential It’s time for retail marketers to get smarter about holiday campaigns.
  4. 4. ©Bluecore Inc. | Proprietary and Confidential It’s time for retail marketers to get smarter about holiday campaigns. Bring on the catalog data.
  5. 5. ©Bluecore Inc. | Proprietary and Confidential It’s time for retail marketers to get smarter about holiday campaigns. Bring on the behavior data.
  6. 6. ©Bluecore Inc. | Proprietary and Confidential It’s time for retail marketers to get smarter about holiday campaigns. Bring on the customer data.
  7. 7. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data
  8. 8. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to get personal.
  9. 9. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to get personal. Personalize gift guides based on the types of products customers engaged with last year Think: Gifts under $50, Gifts for the Decorator
  10. 10. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to get personal. Use personalized emails and Facebook ads to target shoppers who browsed your site during the holidays last year but didn’t convert
  11. 11. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to get personal. Segment customers by the types of products they purchased to better understand who they bought gifts for Identify shoppers with kids, grandparents, students
  12. 12. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to go cross-channel.
  13. 13. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to go cross-channel. Build personas of shoppers like gift card buyers, big spenders and multi- item purchasers Push these audiences to Facebook to acquire new, similar customers
  14. 14. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to go cross-channel. Drive in-store shoppers online with personalized recommendations based on the items they purchased last year
  15. 15. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to go cross-channel. Re-target high value, in-store shoppers via direct mail and SMS to encourage them to purchase again
  16. 16. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to boost customer loyalty.
  17. 17. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to boost customer loyalty. Offer sneak peeks of upcoming promotions to high value, seasonal shoppers Feature products based on their demonstrated preferences
  18. 18. ©Bluecore Inc. | Proprietary and Confidential Step #1: Make use of last year’s customer data to boost customer loyalty. Increase your bids on holiday search terms in Google AdWords for previous holiday shoppers and loyal customers
  19. 19. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data
  20. 20. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to understand your customers.
  21. 21. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to understand your customers. Segment your customers based on their affinity toward certain products and categories Push these audiences to Facebook to acquire new, similar customers
  22. 22. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to understand your customers. Build audiences of loyal customers and offer them special ways to buy gifts from your brand for their loved ones
  23. 23. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to make targeted recommendations.
  24. 24. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to make targeted recommendations. Use product and category affinity audiences to identify the optimal holiday SKUs to send to different customers
  25. 25. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to make targeted recommendations. Offer last minute, targeted deals to shoppers who browse during key holiday times but don’t convert
  26. 26. ©Bluecore Inc. | Proprietary and Confidential Step #2: Make use of recent and real-time data to make targeted recommendations. Set up triggers that push ‘e-gift cards’ to shoppers who are browsing after your shipping window has closed
  27. 27. ©Bluecore Inc. | Proprietary and Confidential What are you waiting for? It’s time to get marketing.
  28. 28. ©Bluecore Inc. | Proprietary and Confidential What are you waiting for? It’s time to get marketing. bluecore.com/retail-won-holidays

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