Bluecore presents a guide for retailers to use their customer data to boost holiday marketing results. Check it out for tips on using last year's customer data and real-time customer data to power personalized campaigns.

1. ©Bluecore Inc. | Proprietary and Confidential
How to Put Your Customer Data
to Work This Holiday Season

2. ©Bluecore Inc. | Proprietary and Confidential
Nearly 20% of retailers’ annual revenue
comes from holiday sales.
*NRF Retail Insight Center

3. ©Bluecore Inc. | Proprietary and Confidential
It’s time for retail marketers to get smarter
about holiday campaigns.

4. ©Bluecore Inc. | Proprietary and Confidential
It’s time for retail marketers to get smarter
about holiday campaigns.
Bring on the catalog data.

5. ©Bluecore Inc. | Proprietary and Confidential
It’s time for retail marketers to get smarter
about holiday campaigns.
Bring on the behavior data.

6. ©Bluecore Inc. | Proprietary and Confidential
It’s time for retail marketers to get smarter
about holiday campaigns.
Bring on the customer data.

7. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data

8. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to get personal.

9. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to get personal.
Personalize gift guides based on the
types of products customers engaged
with last year
Think: Gifts under $50, Gifts for the Decorator

10. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to get personal.
Use personalized emails and Facebook
ads to target shoppers who browsed
your site during the holidays last year
but didn’t convert

11. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to get personal.
Segment customers by the types of
products they purchased to better
understand who they bought gifts for
Identify shoppers with kids, grandparents,
students

12. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to go cross-channel.

13. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to go cross-channel.
Build personas of shoppers like gift
card buyers, big spenders and multi-
item purchasers
Push these audiences to Facebook to acquire
new, similar customers

14. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to go cross-channel.
Drive in-store shoppers online with
personalized recommendations based
on the items they purchased last year

15. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to go cross-channel.
Re-target high value, in-store
shoppers via direct mail and SMS to
encourage them to purchase again

16. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to boost customer loyalty.

17. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to boost customer loyalty.
Offer sneak peeks of upcoming
promotions to high value, seasonal
shoppers
Feature products based on their demonstrated
preferences

18. ©Bluecore Inc. | Proprietary and Confidential
Step #1: Make use of last year’s customer data
to boost customer loyalty.
Increase your bids on holiday search
terms in Google AdWords for previous
holiday shoppers and loyal customers

19. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data

20. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to understand your customers.

21. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to understand your customers.
Segment your customers based on
their affinity toward certain products
and categories
Push these audiences to Facebook to acquire
new, similar customers

22. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to understand your customers.
Build audiences of loyal customers and
offer them special ways to buy gifts
from your brand for their loved ones

23. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to make targeted recommendations.

24. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to make targeted recommendations.
Use product and category affinity
audiences to identify the optimal
holiday SKUs to send to different
customers

25. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to make targeted recommendations.
Offer last minute, targeted deals to
shoppers who browse during key
holiday times but don’t convert

26. ©Bluecore Inc. | Proprietary and Confidential
Step #2: Make use of recent and real-time data
to make targeted recommendations.
Set up triggers that push ‘e-gift cards’
to shoppers who are browsing after
your shipping window has closed

27. ©Bluecore Inc. | Proprietary and Confidential
What are you waiting for? It’s time to get
marketing.

28. ©Bluecore Inc. | Proprietary and Confidential
What are you waiting for? It’s time to get
marketing.
bluecore.com/retail-won-holidays