This document discusses Bloomio, a digital investment platform that connects retail investors with startups. It focuses on millennials as the target investor group. Millennials prefer alternative, impactful, and tech-related investments over traditional options. Bloomio aims to address millennial pain points like lack of knowledge, short-term focus, and scam risks. It will do this through educational content, mobile usability, AI screening of startups, and expert ratings. The platform provides secondary trading of startup shares to offer investors easy access and exit from illiquid assets.

1. Bloomio:
Between profit and impact: investment journey of millennials

2. 2
New Players in the Investment Market

3. 3
Segmentation is Crucial
Variety of financial products has reached a critical peak
https://www.statista.com/statistics/893954/number-fintech-startups-by-region/
6K
4K
3K
AMERICAS EUROPE APAC
Number of fintech companies
§ Consumers become more demanding
as any niche is served by a great variety of
fintech startups
§ Behavior differs based on generation,
profiling and geo
Knowing the audience and defining the product
offer to meet their needs is crucial to scale and
achieve commercial success

4. 4
Segmentation of Investors
Different drivers and behaviors across different generations
Baby Boomer Gen X Millennials Gen Z
1940-59 1960-79 1980-94 1995-2010
Idealist Materialistic Globalist Undefined ID
Ideology Status Experience Uniqueness
Savings Traditional Alternative Ethical
B X Y Z
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies
Context
Behavior
Consumption
Investments

5. 5
Potential
Appeal
Focusing on the Most Relevant Audience
Millennials represent the most relevant customer base for fintech companies
Despite Gen Z has the highest future
potential, the possibility to convert them in
investors is still limited but… We’ll return to
them later in the deck
Millennials have the best ratio between
potential and appeal as they are becoming the
main spenders/investors and they will remain
as such for the next decade
Gen B&X are still the backbone of the main
economical activities but their relevance is
gradually fading out

6. 6https://www.investopedia.com/methodology-affluent-millennial-investing-survey-4771013
How They Invest
Risk appetite of millennials is higher than that of their parents
Millennials are due to inherit
the biggest wealth transfer in
history
30
TRILLION USD
Estimated millennial
wealth over next
30 years
89%of Millennials make
some type of investments
https://www.visualcapitalist.com/millennial-investing-habits/
Alternative
Investments
47%
Traditional
Investments
22%
Savings
31%

7. 7
Profiling Millennials Investment Behaviors
Discovering VC market potential for millennials
§ They have Less Money to spend but they
embrace investments more than previous
generations
§ They Don’t Trust traditional corporations
§ 50% of Millennial investments are
Technology-Related
§ Digital Autonomy: They self educate
themselves on the different investment
opportunities
§ They give particular importance to investments
making an overall Impact on society
https://www.goldmansachs.com/insights/archive/millennials/
https://www.visualcapitalist.com/millennial-investing-habits/
VC
Investment
looks a proper
match

8. 8
Millennial Investor’s Pain Points
Bloomio and IMD have analyzed the key obstacles for millennials to invest in startups
Lack of Knowledge
25% think that VC
investing is not easy,
entrance tickets are
high, investment
process is complicated
They look to hold their
investments for just
over two and a half
years and need an
easy exit
Short Term
Financial Risk
They are relatively risk
averse, feeling they
are not experienced
enough to pick the
right investments
Scam Risk
They are afraid to be
fooled by scammers
when they consider
startup investments
https://www.barclays.co.uk/smart-investor/news-and-research/investing-for-beginners/what-do-millennials-think-about-investing/
https://www.thebalance.com/how-millennials-are-investing-these-days-4174110
57%
Thought of
investing in
startups
9%
Invested in
startups

9. 9
Make an Impact
Millennials still want to invest in startups!
https://www.bloomio.com/reports/Bloomio-IMD-Report-The-state-of-equity-crowdfunding-2018.pdf
What is your
main driver to
invest in
startups?
ü Impact Investment is the key
Non-financial drivers prevail when millennials decide to invest into startups!
33

10. 10
A Platform Thought for Millennials

11. 11
Crowdfunding Market
Bloomio plays in the untapped area between reward-based and equity crowdfunding
Bloomio:
üImpact
üEntertainment
üEducation
üProfit

12. 12
Matching Investor Profiles
Customer’s motivation is the basis for customer acquisition
“I want to make impact”
Bloomio:
üImpact
üEntertainment
üEducation
üProfit

13. 13
Speaking to the Audience
Usability is key to engage millennials
§ Mobile first!
§ Not only profit but also
making an impact
§ Engaging & fun
§ Learning as part of the
process

14. 14
Importance of Educating
Educational videos about investing in startups
Bloomio Knowledge Portal
STARTUP VALUATION
TYPES OF SHARES

15. 15
Leveraging on AI
Algorithmic screening of any startup aiming to raise funds
AI
SCORING

16. 16
Expert Rating Essentials
Industry experts evaluate startups independently on each other
ü 2-3 experts review three essential perspectives
(3Ps): People, Product and Process.
ü The next, but not less important topics are
Innovation, Technology and Delivery.
ü The final and the most important topic is
Customer, where the market and the value for
startup’s customers are analyzed.
ü The key pillars are weighted from
5 (outstanding) to 1 (poor) taking into
account the identified risk factors.
ü If independent opinions of two experts
are not aligned a 3rd expert is invited
5
4
3
2
1
Team
Market
Potential
InnovationsProduct State
Process
Maturity
People
Product
Process
Delivery
Innovation
Technology
Customer
The average value of the weighted
dimensions from several experts is
used to assign the final rating from
AAA (outstanding) to
C (poor)
Very Good
AA
Feb 2019

17. What is Bloomio?
Digital Investment platform connecting retail investors and startups,
offering secondary market for startup stakes.
Easy access fro investors from €10 to alternative assets trading
and liquid exit from traditionally illiquid financial products.
INVESTORS
Equity
warrants
Cash Cash
Company
shares
Digital
Investment Platform
17
STARTUPS
Startup since 2017
ü Raised 2.2M CHF
ü 15 employees, 2
advisors
ü 15 experts for due
diligence
Domain: Fintech
ü Equity and debt
funding services for
startups
ü Startup rating
methodology
ü Trading of traditionally
illiquid equity & debt
Partnering with
financial institutions
ü White-labeling
ü Co-investment
opportunities
ü Alternative investment
marketplace

18. Thank You
www.bloomio.com
info@bloomio.com
Maxim Lyadvinsky, MBA
Chief Executive Officer
A successful entrepreneur and angel
investor with expertise in scaling startup
teams, envisioning future technology
trends, and developing product strategies.