2. The Product
I am going to
advertise L’Oréal
Paris Telescopic
Explosion Mascara.
I have chosen to
advertise this product
because this company
has lots of money due
to women trying new
things to enhance
their look. Because of
this the cosmetic
industry becomes
profitable business.
My is slogan will be
3. Ideologi
es
Expensive
Good Quality
Glamour
Worth Having
For Everyday Use
4. Target
Audience
Women who love make-up where my target audience will
Women who want to look and fall into.
feel glamorous
Women who love L’Oreal Paris
Women that are confident and
independent and that don’t need
a man to boost up their
self-esteem
Mostly wealthy/middle-classed
women
My two lifestyle categories are
Egoists and Groupies. This is
5. Target
Audience
The social class category is
social class A. This is also where
my target audience will fall into.
The female stereotypes for this
advert are the Beauty Bunny and
the Alpha Female.
6. Maslow Hierarchy
of Needs
• The needs I will be using are
self-esteem, confidence, respect
by others, sexual intimacy and
sex. The reason why I have
picked these needs is because all
of these will increase ones
confidence and self-esteem.
7. Persuasive
Techniques
Beautiful people: Using good uses caption to fix the meaning
looking models as if telling us of an image
we will look like them if we use
the product
Repetition: Slogans, images and
brand names can be repeated
and add creditability to a
campaign. Slogans remain in the
memory long after the
advertising campaign has
finished
Anchorage: When an advert
