Bizlure mobile solutions media kit

1. Global Mobile Traffic Supply
Global Mobile Insights

2. Global Mobile Supply
Bizlure is helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer,
Bizlure operates directly and exclusively mobile app and mobile publishers.
Bizlure’s headquarters are in Buenos Aires. The company was founded by an experienced international
management team. Bizlure is a team of technology passionate highly skilled and talented Advertising and Developers
professional and offers personal assistance form a team of sales and account managers.

3. This report is based on worldwide data sampled from the activity that takes place across Bizlure’s platforms.
Key findings of the report include:
• Mexico, Argentina, United Kingdom and US are the top countries in terms of mobile traffic supply. The strongest
growth rates coming from Mexico. Malaysia & India were the top countries by
spend in the APAC region
Top mobile supply categories are Tools, Entertainment and Games
Operating Systems with highest market share in regards to volumes are Android, followed by iOS
and Windows Phone showing the largest increase
320x50 ad sizes still dominates the total market share in regards to volume and revenue. 320x480
generated the highest eCPM
Data and Audiences were the key to mobile performance and helped mobile publishers and
advertisers better match brands and messages with their target audiences
Location, device ID and gender are the three most important parameters contributing to higher
eCPMs
•
•
•
•
•

4. Q1 to Q2 2014 growth rates
Traffic Availability growth
500%
450%
400%
350%
300%
250%
200%
150%
100%
50%
0%
January 14 February 14 March 14 April 14

5. • The top 3 supply categories are Tools (46%), Games (17%) and
Entertainment (13%).
• Overall, Shopping and eCommerce category had the highest eCPM of $4.87.
Supply Category Performance
Others
Music
Communication and Technology
Entertainment
Games
45%
46% Wallpapers & Tools
9%
13%
17%
3%
Others
Music
Communication and Technology
Entertainment
Games
45%
46%

6. 2%
2%
3%
4%
5%
Other
216 X 36
320 x 480
84%
320 x 50
Top 3 ad sizes
Ad size
320x50
300x250
% Share
60%
24%
Top ad sizes performance Q4
2%
2%
3%
4%
5%
Other
216 X 36
320 x 480
84%
300 x 250
728 x 90
320 x 50 &
320x480
16%

7. •
•
Android traffic increased to 51% share, followed by iOS at 35%
eCPM’s on iOS were the highest at $2.33 across all traffic.
Android iOS RIM OS Other OSWindows Phone OS
51%
35%
5%
5% 4%
Volume % share by OSeCPM share by OS
45%
42%
4%
1%
7%
Top device operating system share

8. Publisher supply share in top EMEA countries
• Spain (30%), UK(18%) and Germany (10%) contributed to 58% of the total EMEA auction share
% share – Top EMEA countries
Other
24%
France
9%
South Africa
9% Germany
10%
Spain
30%
UK
18%

9. EMEA publisher traffic performance by categories
•
•
The top 3 categories for EMEA region are Entertainment (27%), Games (23%) and Music (18%)
Entertainment and Games saw the highest increase
EMEA publisher supply category performance
19% 11%
17%
18%
4%
Others
Utilities
Social Networking
Music
18%
19%
22%
23%
Games
Entertainment
20% 27%

10. Top EMEA device operating system share
• Android and iOS equally had the highest EMEA market share.
eCPM share by OS % Volume share by OS
2%
12%
3%
11%
5%
39% 8%
8%
6%
38%
30%
38%
Android iOS RIM OS Windows Phone OS Symbian OS Other OS

11. Publisher supply share top LatAm countries
• Mexico (45%) and Argentina (21%) contributed to 66% of the total traffic
% share- Top LatAm countries % uplift in Share- Top LatAm countries
141%
Other
4%
Chile
6%
Brazil
17%
Mexico
45%
74%
79%
Colombia
7%
Argentina
21%
36%
22% 22%
Others Brazil Mexico Colombia Argentina Chile

12. The LatAm top 3 mobile categories in are Entertainment (44%), Games (10%) and Social Networking (10%)•
• The Games category experienced an eCPM uplift by 5%. The Sports category had the highest eCPM.
LatAm publisher category performance
18%
8%
Others
Downloads
Music
Social Networking
Games
44% Entertainment
22%
9%
7%
7%
32%
10%
10%
10%

13. 16%
Android device OS traffic share in the LatAm accounts for 50% of the overall device OS market share, followed by
iOS (16%) which market share increased.
•
2%
3%
50%
6%
16%
23%
% share by OS - Q4 RTB auctions
Android iOS Symbian OS Windows Phone OS Other OSRIM OS

14. Advertiser Demand Insights

15. Countries
Mexico
Brazil
UK
Chile
Argentina
Asia
Germany
United States
Uplift
440%
142%
107%
92%
62%
43%
25%
22%
Top performing countries
• Mexico ad spend grew by 440%

16. Entertainment and Tools with highest ad spend
Global top advertising categories
Advertising
8%
Travel
4%
Technology and
Telecom
18%
Social & Dating
2%
Apps Installs
12%
Dating
12%
News and Education
2%
Entertainment &
Media
20%
Retail
18%
Lifestyle & Health
4%
•

17. 71%
Image 320x50
Ad Spend
Interstitial & Rich Media
Ad ROI
143%
Demand and inventory for custom and variable ad-sizes doubled (Native ads)•

18. •
•
Top Average Prices came through 2.00-2.04 bid price buckets which accounted for 4% of the
revenue share, followed by bids within the 6.95-6.99 price bucket (3%)
The spread of bid buckets generating highest revenue in the range of $1.00 to $6.99.
Top bid buckets by revenue
Top Bid Price bucket by revenue
USD 1.50-1.54
USD 2.00-2.04
USD 1.00-1.04

19. No Age
Parameters
6 to 17 18 to 24 25 to 34 35 to 49 50 to 63 63+
156%160%
66%
94%
126%
4%
Age parameters
Parameters Not Present Male Female
153%
94%
Gender parameters

20. 728x90 – Tablet Sample
Interstitial – Horizontal Sample
Standard Ad Banner – Sample