Jacqui Banaszynski presents "Writing Business News for the Web - Breaking News and Beyond," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://bit.ly/aIlIwt.

3. BEAUTIFUL BUT…

5. DIRECT BUT … My wife and I saw an engraving in a Paris shop window that reminded us of Daumier.

6. DESCRIPTIVE BUT… From the frothy cups of cappuccino to the stylish furniture, from the musicians’ stage to patrons surfing the Internet on their laptops, the room exudes the vibe of a hip coffeehouse. But it’s a McDonald’s. As in Big Macs, golden arches and a certain fright-wigged clown.

7. SIGNIFICANT, BUT… A former United Airlines ramp-services supervisor was awarded $3 million Friday, after a U.S. District Court jury in Denver found she was retaliated against because she complained of sex discrimination. Jennifer McInerny, 37, of Centennial, was terminated from her job at United in March 2006 after 12 years at the company. United spokeswoman Megan McCarthy on Friday said the company does not “ tolerate discrimination in any form, and we are pleased the jury ruled in our favor on the discrimination claim. We are reviewing our options, including potential appeal, on the matter.” Also, she noted that the award to McInerny could be reduced. Photo by Flickr user PhillipC

12. CLUTTERED WITH PHRASES Manasota Goodwill opened its third area bookstore last week in Venice and, last month, its first art gallery off Clark Road in Sarasota, reflecting a growth of niche retailing for the nonprofit thrift chain. The bookstore concept, started in Sarasota a decade ago, has been so successful, with about 300,000 books sold last year, that Goodwill personnel are flying as far as Reno, Nev., to teach other Goodwill chains how to start their own.

13. DELAYED POINT What do the Dallas Cowboys, about 100 race horses, a set of skull and bones, casinos in Nevada, and the rights to a couple of films called "And They're Off" about race horsing and "Grizzly II: The Predator" starring Charlie Sheen have in common? They were assets once owned by the Federal Deposit Insurance Corp during some of the worst bank failures in U.S. history decades ago. These and others are some of the assets left behind when a bank fails and is seized by the FDIC, the agency whose mission is to maintain confidence in the industry by insuring deposits and other bank products.

15. The storm hit at a crucial time for Minnesota’s field crop, raising fears about continued damage to the agriculture section. OR… These are some of the assets left when a bank fails and is seized by the FDIC, the agency whose mission is to maintain confidence in the industry by insuring deposits and other bank products. BRANCH RIGHT

17. PARALLEL? The company said the problem was “rare” but could result in a worn gas pedal being difficult to depress, slow to spring back or getting stuck partly depressed. PARALLEL Toyota dealers recently began modifying vehicles under the earlier recall, by shortening or replacing the gas pedal, removing some padding in the floor under the pedal and installing brake-override systems.

18. PARALLEL It posted fourth-quarter net income of $19.5 million, or 15 cents a share, down from $27.7 million, or 20 cents a share, a year earlier.

21. COLONS TO ORGANIZE This recall includes the 2005-2010 Avalon; 2007-10 Camry and Tundra; 2008-10 Sequoia; 2009-10 RAV4, Corolla and Matrix; and 2010 Highlander. It also covers the 2009-10 Pontiac Vibe, a mechanical twin to the Matrix. It does not include the Prius hybrid, which was in the November recall, or Lexus or Scion models. Photo by Flickr user KOMUnews

23. COLONS TO BROADCAST & ORGANIZE Job losses during the month occurred in trade, transportation and utilities, with most of those 3,800 job losses occurring in retail, "which we were little surprised at," McElroy said. Other December job losses occurred in construction (down 1,700), financial activities (down 1,700), leisure and hospitality (down 1,300), education and health care (down 900), and "other services" (down 300). Five sectors added jobs in December. Professional/business services gained 3,900 jobs, while manufacturers added 1,000 and information firms and government entities each added 300. The logging and mining sector added 100 workers.

25. RUN-ON QUOTE A USDA spokesman said it could not release the city, name of the facility or the size of the herd where the pandemic H1N1 virus was found “in order to ensure continued high levels of participation in swine surveillance efforts and because this is not a food safety or public health risk.” Photo by Flickr user Sarihuella

26. RUN-ON QUOTE “ It’s the end of an era,” Cooper said in an interview. “We invented totally free checking and everyone copied it. It was a wonderful product. But the regulatory apparatus, misinterpreting what everyone wants, has changed that.”

27. ECHO QUOTE Until Thursday, Toyota had denied that there was a mechanical or electronic problem with the pedals. The company said the problem was “rare” but could result in a worn gas pedal being difficult to depress, slow to spring back or getting stuck partly depressed. “ Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position,” said Irv Miller, a group vice president of Toyota Motors Sales U.S.A.

28. QUOTES AS SPICE (but overlong) “ You’re not happy if you’re in Duluth and you’re trying to buy gas at 2 a.m. and we don’t authorize it” because the customer doesn’t have overdraft protection, Cooper said. “I’d love to have that guy in Duluth call [Federal Reserve chairman] Ben Bernanke and say, ‘Hey, I don’t like your new rules.’” Photo by Flickr user emmettanderson

38. QUESTIONS?