Company review-NOKIA

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Bing Zhang

Business Technology

Corporate structure

Smartphone
Mobile Solutions Ovi service

Mobile Phones Affordable Phone

Markets Supply chains

History

1865-1960 Paper and rubber products

1960-1988 Electronics and networking equipment

1989-present GSM phone and smartphone

Financials
In 2007 In 2011

Total Cell Phone
Market share 53% 24%

Total Smartphone
Market share 44% 14%

At 2007Q2, revenue 17.4 billion At 2011Q2, lost 693 million

Comparison
Smartphone
Stock Price
market share

Nokia 44% 14% $ 38 $5.5
1 Nokia Phone $10 profit

Apple 6% 18% $ 153 $373
1 iPhone $258 profit

Secret Source

Early Investment
At 1990 Focus

Refuse the trial of
At 2007 new things
Cost control limit
innovation

Future
"Alliance" with Microsoft

Smart OS marketshare
A bit bet 1.5 0.9

2.2
11

Android
Symbian
15 iOS
Research in Motion
52.5
Bada
Microsoft
other

16.9

What's hot

Smart and Social, Next Gen Social Games

Colin Sebastian

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Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.

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Apple maintained its position as the leading device manufacturer on our platform in 2012 (Chart A). Apple’s impression share increased to 31% of the Top 15 Manufacturers impressions on the Millennial Media platform, up from 26% last year (Chart B). Apple introduced a number of new products in 2012, including the iPhone 5 and a new operating system, iOS 6. Samsung was again the number two device manufacturer on our platform in 2012 (Chart A). Samsung’s impression share grew year-over-year to represent 22% of total impressions on our platform, compared to 17% in 2011 (Chart B). Samsung continued to release new devices, both smartphones and tablets, in their globally popular Galaxy line. The adoption of these new devices contributed to their overall increase in impression share on our platform. Amazon was the eleventh largest device manufacturer on our platform, which showed big growth to move into the Top 15 Manufacturers in 2012 (Chart A). Amazon released their Kindle Fire tablet in late 2011. The popularity of that device grew throughout 2012, and has continued to be the third largest tablet on our platform each quarter. In Q3 2012, Amazon released a newer version of this device, the Kindle Fire HD, which may continue both device and manufacturer growth into 2013. Acer moved into the Top 15 Manufacturers on our platform for the first time (Chart A). Acer’s line of Iconia tablets were consistently in the Top 5 Tablets on our platform throughout the year.

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Bijna onopgemerkt is Android in korte tijd gegroeid naar dominantie op de mobiele markt. In Amerika is Android OS al te vinden op 50% van de toestellen en prefereert de consument Android toestellen boven de iPhone. In vogelvlucht verteld Remco het verhaal achter Android, hoe het zo snel zo dominant is geworden en laat hij zien waarom Android juist nu kansrijk is voor het bedrijfsleven. Daarnaast schetst hij wat we in de toekomst kunnen verwachten wanneer Android te vinden is op vrijwel iedere mobiele telefoon en tablet. Deze presentatie is gehouden door Remco Bron tijdens het Making Android Matter event georganiseerd door Nspyre op donderdag 23 juni op de High Tech Campus in Eindhoven.

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