Del Mesa Liquor is more than just a liquor store, we’re a destination for quality liquors and uplifting spirits. A family owned company in the heart of San Diego, operated since 1974. Our mission is to give you a great shopping experience with dedicated customer service and the best collection of craft beers, spirits, and wines delivered safely straight to your door. So kick back and relax - we got you covered!

1. 8 R E A S O N S
W H Y P E O P L E
D R I N K
LOGO

2. 1. PAST EXPERIENCES
Past experiences with alcohol help to shape people’s
current value and the expectations that they place on
drinking alcohol. Alcohol users may recall their previous
positive experiences with alcohol, and this may increase
their motivation to drink. A negative experience will do the
opposite.

3. 2. STRESS
People going through a stressful period in
their life may value drinking alcohol more
highly, because it helps to alleviate their
negative feelings. The drinking removes,
at least temporarily, the stress of anxiety.

4. 3. SOCIAL NORM
Social norms are the behavioural expectations
within a community. Alcohol is used at specific
events and regular times for example, it is
expected that alcohol would be served at most
parties and weddings.

5. 4. ENVIRONMENT
Exposure to alcohol-related cues increases
the craving for alcohol, for example TV
programmes, advertisements at events etc.
On the other hand, financial influence, such as
taxation, makes drinking less attractive.
Evidence shows that simply raising the price
of an alcoholic beverage by 10 percent
reduces alcohol consumption by 7 percent.

6. This is a very simple reason.
People drink because alcoholic
drinks are quite accessible. In
most families, drinking alcohol
is a very common thing among
adults. Alcohol is also readily
available in most
supermarkets.
5.
ACCESSIBILITY

7. 6. AS AN ACT OF
REBELLION
Some drink alcohol to be a
rebel. They want to defy the
rules and show that they are
different from all the others.
This is often seen among
youngsters especially
teenagers who are in the
process of growing up – the
adolescence factor.

8. 7. PEER PRESSURE
Peer pressure is one of the most prominent
reasons for drinking among people of all
categories. Being afraid that you might be isolated
or discarded from a group of people and doing an
activity. Teenagers especially are more vulnerable
to being affected by this which can make them
become addicted as they are being pressurised to
drink more than they want.

9. 8.
FOR
FUN
People generally tend to drink alcohol in order to have fun. Being drunk makes
them feel happy and “spirited,” and drinking alcohol with friends can be a fun
experience. If people are nervous in social situations, drinking helps them relax
and have more fun.

10. CONTACT US
(619) 299-1238
https://www.alcoholandyouni.com/
https://www.delmesaliquor.com/
support@delmesaliquor.com