1.Parley for the Oceans addresses major threats towards our oceans. 2.No other big movement in the history of humankind has developed faster than the environmental cause. 3.Parley has been created to accelerate a process of change that is already in progress.

1. WHAT IS
?

2. INTRODUCTION
• Parley for the Oceans addresses major threats
towards our oceans.
• No other big movement in the history of humankind
has developed faster than the environmental cause.
• Parley has been created to accelerate a process of
change that is already in progress.

3. AVOID
PLASTIC
WHEREVE
R
POSSIBLE
INTERCEPT
PLASTIC
WASTE
REDESIG
N
YOUR LIFE

4. PARLEY AIR
• Parley AIR is the strategy to end marine
plastic pollution.
• Everyone has a role to play.
• Start by taking the Parley AIR pledge,
then put words into action with our
summer challenge.

5. Ban one plastic
item from your
life.
Post your pledge on
social media using
#ParleyAir
Tag others in the
post and challenge
them.
STEP
#1
STEP
#2
STEP
#3
PARLEYAIR CHALLENGE

7. MARINE POLLUTION
• A massive amount of plastic trash ends up in our oceans every
year.
• The ocean currents have formed five gigantic, slow moving
whirlpools where the plastic collects, nicknamed Vortex.
• Recent studies indicate that at least 5 trillion pieces weighing
over 250,000 tons are now floating in the world's oceans.
• The majority of the plastic debris sinks or remains in the
Vortexes.

8. PROBLEMS
FACED BY THE
BIODIVERSITY
• After sunlight photodegrades the plastic into small
pieces, aquatic life and seabirds mistake these fragments
for food and ingest it.
• A 2012 report from WSPA indicates that between 57,000
and 135,000 whales are entangled by plastic marine
debris every year.
• Millions of birds, turtles, fish and other species affected
by plastic marine debris.

10. ADIDAS ULTRABOOST
PARLEY
• A Running Shoe That Delivers Constant
Energy Return, Made With Parley Ocean
Plastic.
• Upcycled Waste From Beaches And
Coastal Communities That Is Intercepted
Before It Reaches The Ocean.

11. ADIDAS RUN FOR THE OCEANS

12. • 924,237 runners around the
world
• 12,402,854 km covered
• Major events in 15 major
world cities
• Adidas matched the first
million kilometers run with
$1/km in funding for Parley
Ocean School initiatives

13. MANCHESTER UNITED FOR THE OCEANS

14. MANCHESTER UNITED
• Manchester United players Juan Mata,
Ander Herrera, and Scott McTominay
attend an event raising awareness about
the beauty and fragility of the oceans.
• Adidas is now focusing on making jerseys
from ocean plastic.

15. MANCHESTER UNITED
• Manchester United players Juan Mata,
Ander Herrera, and Scott McTominay
attend an event raising awareness about
the beauty and fragility of the oceans.
• Adidas is now focusing on making jerseys
from ocean plastic.

16. MANCHESTER UNITED
• Manchester United players Juan Mata,
Ander Herrera, and Scott McTominay
attend an event raising awareness about
the beauty and fragility of the oceans.
• Adidas is now focusing on making jerseys
from ocean plastic.

17. PARLEY X PORTER
MAGAZINE
In a collaboration that merges
content, commerce and cause,
Porter is dedicating its Summer
Escape issue to plastic pollution
and joins the AIR pledge to
become a plastic-free publication
by 2019.

18. • Porter has an oceans theme running throughout,
with a 63-page “Ocean Portfolio” that features a
cover shoot of model and Parley ambassador
Anja Rubik in the Maldives.
• The issue also includes an interview by Parley
founder Cyrill Gutsch with oceanographer Sylvia
Earle, describing how readers can effect change.
• The oceans campaign will run for two months
across Porter Digital, Ocean-focused content will
also be present both in print and online.

19. The aim is to make sure we are fast enough
to meet the ultimate deadline before we lose
a treasure : the fantastic blue universe
beneath us — The Oceans.
IF THE OCEANS DIE, WE DIE.