The president and CEO of Pinnacle Hotels USA, Bharat Lall is an established presence in the hospitality ownership and management sphere. Bharat Lall and his team oversee properties for such recognized brands as Sheraton, Marriott, and Hyatt Regency.

1. Mobile Engagement
a Key Area of Hotel
Industry Technology
Focus
BHARAT LALL

2. Introduction
The president and CEO of Pinnacle Hotels USA, Bharat Lall is an
established presence in the hospitality ownership and management
sphere. Bharat Lall and his team oversee properties for such recognized
brands as Sheraton, Marriott, and Hyatt Regency.
One major trend in the hotel industry is a focus on upgrading
technology. According to Hospitality Technology magazine’s 2016
Lodging Technology Study, more than half of hotels worldwide are
increasing their budgets in the tech sphere. The top areas of focus are
mobile engagement, payment security, bandwidth, and guest room
technologies.
The most prevalent area of services upgrade involves enabling seamless
mobile bookings, room access, and check-in options.

3. Hotel Industry
Virtually all customers are now online through their devices, and this
has engendered an expectation of immediacy in interactions between
guests and the lodgings they select.
On the property management side, cloud-based systems are an area
into which many hotel operations are transitioning, as they provide
information on guests in ways that customize interactions and boost
security. This back-end system facilitates pre-arrival payment and other
aspects of transactions that mitigate risks and benefit the bottom line.
In addition, collected data offers insight that allows targeted marketing
and ensures the highest level of personalization throughout the guest’s
stay.