5 Reasons to Invest in SEO


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5 Reasons to Invest in SEO

  1. 1. www.BeyondIndigoPets.com 5 Reasons Why You Should Invest in SEO Presented by Tyler Kerxhalli, SEO / Analytics Manager
  2. 2. www.BeyondIndigoPets.com What is SEO? SEO is short for “Search Engine Optimization,” and is generally used to describe efforts to improve search engine rankings for a website. There is a difference between SEO for a local business and a national company. While there are SEO best practices, there are a number of different approaches you can take. SEO services have a HUGE range of cost.
  3. 3. www.BeyondIndigoPets.com Basic SEO glossary Link-building: Garnering links back to your website in efforts to improve search rankings. Domain authority: Value attributed to your domain that can help determine how much a search engine will “trust” the website. Page title: Not to be confused with your headline, the page title is what displays in SE results and at the top of the page. Organic: The rankings seen in search engines for a specific query that are not paid results.
  4. 4. www.BeyondIndigoPets.com Reason #1: Keeping yourself in the loop You pay attention to your advertising, social media pages, why not your search engine rankings? Most SEO programs will entail regular reporting on where you are in the rankings. Regardless of your business type, it’s more than likely that your future customers will find your via web or mobile search!
  5. 5. www.BeyondIndigoPets.com Reason #2: Algorithms change, so should SEO Google has made substantial changes, and will continue changing in the future. Algorithms can drastically impact your website rankings. Preventive action > damage control. Local/mobile SEO is rapidly changing.
  6. 6. www.BeyondIndigoPets.com Reason #3: Sometimes quality content isn’t enough You put in the time to produce good content, but is anyone finding it. All content should be reviewed for proper SEO whenever possible. Don’t write for SEO, but write with SEO in mind. Does your title, headline, content, and other on-page elements needed to be found online?
  7. 7. www.BeyondIndigoPets.com Reason #4 : You can’t get by on good looks alone SEOs do more than just optimize content, we review the website as a whole. Technical SEO audits can make a big difference. User-friendly navigation, intuitive website design, IMG optimization, URL structures.
  8. 8. www.BeyondIndigoPets.com Reason #5: Because your competitors do it! Like online reviews and social media, it is tempting to just ignore or write-off. Depending on your area and level of competition, you may have a difficult time hanging on to your rankings. Keep tabs on competitor’s search engine presence. Review the SEO forecast.
  9. 9. www.BeyondIndigoPets.com Key takeaways SEO doesn’t have to be something to fear or ignore… embrace it! Factor SEO into your budget! Carefully review solicitations from SEO companies. Go beyond the buzzwords, and ask for explanations. Don’t take the “set and forget” approach, be proactive!
  10. 10. www.BeyondIndigoPets.com Questions? Got questions? I’ve got answers! Tyler Kerxhalli SEO / Analytics Manager tyler@beyondindigo.com For any questions you may have about how Beyond Indigo can help you with your SEO: Melissa Neff, Marketing and Sales Manager melissa@beyondindigo.com 877-244-9322 ext 100