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What is SEO?
SEO is short for “Search Engine Optimization,”
and is generally used to describe efforts to
improve search engine rankings for a website.
There is a difference between SEO for a local
business and a national company.
While there are SEO best practices, there are
a number of different approaches you can take.
SEO services have a HUGE range of cost.
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Basic SEO glossary
Link-building: Garnering
links back to your
website in efforts to
improve search rankings.
Domain authority: Value
attributed to your domain
that can help determine
how much a search
engine will “trust” the
website.
Page title: Not to be
confused with your
headline, the page title
is what displays in SE
results and at the top of
the page.
Organic: The rankings
seen in search engines
for a specific query that
are not paid results.
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Reason #1: Keeping yourself in the loop
You pay attention to your advertising, social
media pages, why not your search engine
rankings?
Most SEO programs will entail regular
reporting on where you are in the rankings.
Regardless of your business type, it’s more
than likely that your future customers will find
your via web or mobile search!
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Reason #2: Algorithms change, so should SEO
Google has made substantial changes, and will
continue changing in the future.
Algorithms can drastically impact your website
rankings.
Preventive action > damage control.
Local/mobile SEO is rapidly changing.
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Reason #3: Sometimes quality content isn’t enough
You put in the time to produce good content,
but is anyone finding it.
All content should be reviewed for proper SEO
whenever possible. Don’t write for SEO, but
write with SEO in mind.
Does your title, headline, content, and other
on-page elements needed to be found online?
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Reason #4 : You can’t get by on good looks alone
SEOs do more than just optimize content, we
review the website as a whole.
Technical SEO audits can make a big
difference.
User-friendly navigation, intuitive website
design, IMG optimization, URL structures.
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Reason #5: Because your competitors do it!
Like online reviews and social media, it is
tempting to just ignore or write-off.
Depending on your area and level of
competition, you may have a difficult time
hanging on to your rankings.
Keep tabs on competitor’s search engine
presence.
Review the SEO forecast.
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Key takeaways
SEO doesn’t have to be something to fear or
ignore… embrace it!
Factor SEO into your budget!
Carefully review solicitations from SEO
companies. Go beyond the buzzwords, and
ask for explanations.
Don’t take the “set and forget” approach, be
proactive!
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Questions?
Got questions? I’ve got answers!
Tyler Kerxhalli
SEO / Analytics Manager
tyler@beyondindigo.com
For any questions you may have about how
Beyond Indigo can help you with your SEO:
Melissa Neff, Marketing and Sales Manager
melissa@beyondindigo.com
877-244-9322 ext 100
