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Table of Contents
Statement of Authenticity…………………………………………………………………………………….3
PersonalMission Statement…………………………………………………………………………………3
Elevator speech……………………………………………………………………………………………………3
DeVry CourseDescription………………..…………………………………………………………………..4
Education………………………………………………………………………………………………………..5-13
DeVry Academic History……………………………………………………………………………….14-16
Resume…………………………………………………………………………………………………………17-18
Reference List…………………………………………………………………………………………………….19
ProfessionalDevelopment………………………………………………………………………………….19
Awards and Accomplishments………………………………………………………………………20-22
Work Samples……………………………………………………………………………………………….23-53
REFERENCES…………………………………………………………………………………………........54-56
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Statement of Authenticity
I, Beverly Blackwood am the author of all materials contained within this portfolio; it is
my original work and is an honest representation of my skills. Reproduction of any
materials contained herein is strictly prohibited.
Personal Mission Statement
It is my mission to obtain employment with a company where I can utilize to the fullest,
my education and experiences in the field of Business and Hospitality Management. I
am especially interested in a business that offers additional educational training and
career advancement.
Elevator Speech
My name is Beverly Blackwood. I graduated from high school in 1989 with a
Commercial Diploma and had worked 12 years in tourism and hospitality sector of
Belize. These experiences have allowed me to understand the value of customer
service and customer experience management. As part of my life-long journey of being
hospitality professional I had furthered my education with a Bachelor’s degree in
Business Management with a major in Hospitality Management from DeVry University.
I am eager to continue my career and demonstrate my talent in the United States. I am
a person who has integrity, is ambitious and will go the extra mile to help others who
may be struggling.
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Business Administration/Hospitality Management Specialization
DeVry course Description
DeVry University’s Bachelor’s degree in Management helps prepare you for the
workplace with a solid business foundation. Our specialization in Hospitality
Management can further focus your studies and help equip you for the career you want
to pursue.
The field of hospitality management is diverse, spanning lodging and gaming,
restaurants and tourism, and meetings and events. Our curriculum can help provide you
with the skills to best pursue the breadth of available opportunities within the hospitality
field.
Our specialization explores the operations and day-to-day managerial challenges and
responsibilities within hospitality management. Students can learn the particulars of
meeting and event management which can include venue selection, staffing,
sponsorships, finance and exhibit coordination. As a student, you can study the
operational and managerial practices in new and established restaurants, as well as the
fundamentals of food safety. Our curriculum introduces you to the operating conditions
and management responsibilities in casinos and related properties and services. In
addition, you can become familiar with the many aspects of the tourism and hospitality
industry. As a graduate, you can be prepared to work as a hospitality manager in a
variety of settings.
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Education
DeVry plan of Study for my Bachelor’s of Business Administration
concentrating in Hospitality Management.
Communication Skills
ENGL 112 – Composition
This course cultivates writing skills through analysis of essays, articles and other written
works that are used as models for writing practice and development. Writing
assignments emphasize process approaches, development, organization, and revision
and audience awareness. Students use word-processing and online tools to develop
written work.
ENGL 135 – AdvancedComposition
This course builds on the conventions and techniques of composition through critical
reading requirements and longer, more sophisticated reports, including a documented
library research paper. Assignments require revising and editing for an intended
audience. Students are also taught search strategies for accessing a variety of print and
electronic resources.
SPCH 277 – Interpersonal Communication
This course explore ways in which people interact verbally and nonverbally and teaches
basic principles of interpersonal communication including perception, self-concept,
persuasive communication, nonverbal communication, semantics, roles and norms, and
communication barriers.
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Humanities
LAS 432 – Tech, Society and Culture
In this capstone course, the relationship between society and technology is investigated
through reading, reflection, research and reports. The course identifies conditions that
have promoted technological development and assesses the social, political,
environmental, cultural and economic effects of current technology. Issues of control
and ethical considerations in the use of technology are primary.
HUMN 303 – IntroductiontoHumanities
To study the humanities is to examine human culture. For this reason, humanities
courses vary widely in scope and encompass art, history, cultural values, social
movements, philosophy and many other areas.
History 405 –UnitedStates History
This course examines American history from the formation of the 13 original colonies to
the present. Coursework addresses the struggle to define American citizenship and
government, development of the nation and a national economy, and racial exclusion in
American society. Also examined are the country’s transformation to a world power,
Reconstruction, resurgence, recession and reform, principles of justice and the
American experience.
Social Sciences
PSYC 110 - Psychology
This course provides a foundation for understanding, predicting and directing behavior.
Organized within a framework encompassing foundations, general topics and
applications, the course provides an understanding of how psychological principles and
concepts relate to professional and personal life. Topics include learning, attitude
formation, personality, social influence, dynamics of communication, conflict resolution,
motivation, leadership, and group roles and processes.
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SOCS 350 – Cultural Diversity inProfessions
Students explore cross-cultural issues and diversity to help create a positive foundation
for understanding and working effectively with others. Cultural issues – including values,
beliefs and practices that affect individuals, groups and communities – are discussed.
Case studies and other applications are examined, particularly as they relate to the
workplace and to professional practice. Experiential learning designed to increase
understanding and appreciation of differing cultures is included.
LAWS 310 – The Legal Environment
This course examines the North American legal system, focusing on aspects of the law
as they relate to social, economic and ethical issues. Students explore regulatory
matters, intellectual property, employer-employee relationships, antitrust, environmental
issues, consumer protection, and civil versus criminal
Personal and Professional Development
CARD 405 – Career Development
Career planning strategies and resources are explored to prepare students for a
successful job search and to maximize potential for advancement and long-term
professional growth. Students perform self-assessment and goal-setting activities, and
apply research and evaluation skills to execute job search and career advancement
strategies. Each student assembles a professional portfolio highlighting achievements,
goals and concrete plans.
COLL 148 - Critical thinking andProblemSolving
This course focuses on identifying and articulating skills needed for academic and
professional success. Coursework provides instruction and practice in critical thinking
and problem-solving through analysis of critical reading and reasoning, as well as
through examination of problem-solving methodologies. Students learn to work in
teams, to identify and resolve problems, and to use research effectively to gather and
evaluate relevant and useful information.
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Mathematics and Science
MATH 092 – Basic Algebra
This course introduces critical elements of algebra for linear equations and inequalities.
Coursework progresses from order of operations and combining like terms through
addition and multiplication rules for solving linear equations. Students then apply these
rules to inequalities. Graphing in two variables is introduced, as are exponents,
polynomials and polynomial operations. The minimum requirement to pass this course
is 80 percent, and grades of C and D are not assigned. The final grade earned in this
course is not used in GPA calculations, and credit hours earned are not applicable to
credit hours required for graduation.
Math114 – Algebrafor College Students
This course focuses on systems of linear equations; radical and rational expressions;
and functions where linear, quadratic, exponential and logarithmic functions are
emphasized using application problems and modeling. The minimum requirement to
pass this course is 80 percent, and grades of C and D are not assigned.
Math221 - Static for Decision-Making
This course provides tools used for statistical analysis and decision-making in business.
The course includes both descriptive statistics and inferential concepts used to draw
conclusions about a population. Research techniques such as sampling and experiment
design are included for both single and multiple sample groups.
SCI 228 – NutritionHealth&Wellness
This course provides an overview of basic nutrients the body requires for health and life,
and dispels common nutrition myths. The role of nutrition in various biological phases of
the human life cycle, as well as psychological and sociological implications of food, is
discussed. Students also learn how the scientific method of inquiry is used in the
nutritional science and health fields. In the lab, students collect observational data,
employ computer simulations, and prepare and sample various food
9. 9 | P a g e
Business
ACCT 212 – Financial Accounting
This course focuses on ways in which financial statements reflect business operations
and emphasizes use of financial statements in the decision-making process. The course
encompasses all business forms and various sectors such as merchandising,
manufacturing and services. Students make extensive use of spreadsheet applications
to analyze accounting records and financial statements.
BIS 155 – Data Analysis withSpreadsheet withLab
This course focuses on analyzing business situations using current spreadsheet
software. Using data derived from real world business situations, students learn to use
appropriate spreadsheet software features to organize, analyze and present data, as
well as to make business decisions. Through personal database technology such as
Access, the course also introduces basic database concepts.
BUSN 115 – IntroductiontoBusiness &Technology
This course introduces business and the environments in which businesses operate.
Students examine the roles of major functional areas of business and interrelationships
among them. Organizational theories and techniques are examined, and economic,
cultural, political and technological factors affecting business organizations are
evaluated.
BUSN 319 – Marketing
In this course students apply principles and strategies for marketing products and
services to industrial, commercial and governmental entities. Topics include ways in
which market information and product life cycle affect product and production design;
forecasting techniques; interdependencies between marketing and operations functions;
and selling skills.
BUSN 379 – Finance
This course introduces corporate financial structure and covers basic capital budgeting
techniques, including discounted cash flow analysis. Funds sources and financial
resource allocation are analyzed. Spreadsheet software packages are used to analyze
data and solve case-based problems.
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COMP 100 – Computer Apps for Business withLab
This course introduces basic concepts and principles underlying personal productivity
tools widely used in business such as word processors, spreadsheets, email and web
browsers. Students also learn basic computer terminology and concepts. Hands-on
exercises provide experience in using PCs and current personal productivity tools.
ECON 312 – Principles of Economics
This course introduces basic concepts and issues in microeconomics, macroeconomics
and international trade. Microeconomic concepts, such as supply and demand and the
theory of the firm, serve as foundations for analyzing macroeconomic issues.
Macroeconomic topics include gross domestic product (GDP), and fiscal and monetary
policy, as well as international topics such as trade and exchange rates. The course
stresses analyzing and applying economic variables of real-world issues.
MGMT303 – Principles of Management
This course examines fundamental management theories and traditional managerial
responsibilities in formal and informal organizational structures. Planning, organizing,
directing, controlling and staffing.
ACCT 346 – Managerial Accounting
This course introduces how managers use accounting information in business decision-
making. Topics include standard cost systems, budgeting, break-even analysis, relevant
cost issues, and the effect of state and federal taxes on decision-making. These
principles apply to all types of businesses, including the service industry, manufacturing
and merchandising. Students use spreadsheet applications to analyze and provide
solutions to challenges faced by management in today’s business environment
BIS 245 – Data Base Essent for BusinesswithLab
Students in this course learn to design relational databases and to build database
applications, including tables, queries, forms, reports and macros. Also addressed is
implementation of basic database security, backup and recovery procedures.
Generating reports and meeting business requirements are emphasized.
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MGMT404- Project management
This course enhances students' ability to function in a project leadership role. While
exploring the project life cycle, they gain experience in budget and timeline
management. Project management software is used to design project schedules using
methods such as bar charts, program evaluation review technique (PERT) and critical
path method (CPM) to produce project plans to apply to the solution of case studies.
BUSN 420 – Business Law
This course provides an overview of business law and introduces fundamental legal
principles encountered in the business environment. Topics include state and federal
courts and jurisdiction, contract law, tort law, commercial paper, bankruptcy, suretyship
and accounting liability
BUSN 427SA - Global Issues inBusiness
This course explores ways in which business is affected in areas such as accounting,
finance, marketing and operations in an international context. Emphasis is placed on
major trade agreements and their impact from either a collaborative or a competitive
viewpoint
CONSENTRATION IN HOSPITALITY MANAGEMENT
HOSP 310 – IntroductiontoHospitality Management
This course introduces the major fields within the hospitality industry: lodging,
meetings/events, restaurants, casinos and tourism. Operations and management are
covered in the context of history, society and leadership.
HOSP 320 - Foundationof Hospitality Management
This hospitality management course examines the lodging industry – from its traditional
roots to contemporary structures – and addresses management, economics, and
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measurement of hotel operations, including reservation systems, staffing, security, and
maintenance.
HOSP 330 – Meeting andEvents management
In this course, students explore event, meeting, and convention management, one of
the fastest-growing segments of the hospitality industry. Topics include sponsorship,
venues, staffing, finance, exhibit coordination, contracted services, legal implications,
and marketing and convention bureaus.
HOSP 410 – Restaurant management
Introducing operational and management practices of both startup and established
restaurants, this hospitality management course explores service, customer relations,
mission, marketing strategy, and menu as well as financial management in the form of
pricing, budgets, cost control, payroll, fixed assets, leasing, and cash and revenue
control.
HOSP 420 – FoodSafety and Sanitation
This course covers fundamental aspects of food safety, sanitation and food service
operations. Coursework is based on the 2001 FDA Food Code and focuses on
management of sanitation, factors contributing to unsafe food, food-borne illnesses,
food production flow, the Hazard Analysis Critical Control Point system, accident and
crisis management, employee training, food safety regulations, and facilities and
equipment cleaning and sanitation.
HOSP 450 – Tourismmanagement
Examining the social and behavioral aspects of tourism and the structure and function
of major tourism delivery systems, this hospitality management course focuses on
managerial challenges and responsibilities in the tourism industry. Students analyze
supply and demand for products and services, forecast demand, and explore revenue
and yield management approaches.
HOSP 440 – CasinoManagement
This course introduces operating conditions and management responsibilities in
casinos, and related properties and services. Students explore gaming history and
regulations as well as modern gaming laws, controls, taxes, accounting, reporting,
marketing, and the mathematics and statistics of games and casinos.
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Senior Project
BUSN 460
Working in teams, students apply knowledge and skills, including competencies in
problem-solving, critical thinking, research, teamwork, and oral and written
communication, to real-world problems in a client-based environment. Assignments are
based on competencies developed in students' prior coursework. This course must be
taken at DeVry. Students who receive credit for this course may not also receive credit
for BUSN462 and BUSN463. Prerequisite: Successful completion of 89 semester-credit
hours
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DeVry Academic History
Grade Credits
Spring 2012
COLL 148
Critical
Thinking and
Problem-
A 3
ENGL 112 Composition A 4
MATH 92 Basic Algebra A* 4
July 2012
BUSN 115
Intro to
Business &
Technology
A 3
MATH 114
Algebra for
College
Students
A 4
Sep. 2012
MATH 221
Statistics for
Decision-
Making
B 4
Nov. 2012
COMP 100
Computer Apps
for Busn w/Lab
A 2
ENGL 135
Advanced
Composition B 4
January 2013
ECON 312
Principles of
Economics
A 3
MGMT 303 Principles of
Management
A 3
March 2013
HOSP 310
Intro to
Hospitality
Mgmt
A 4
May 2013
HOSP 450 Tourism
Management
A 4
July 2013
HOSP 320
Foundations of
Hotel Mgmt
B 4
Sep. 2013
15. 15 | P a g e
HOSP 410
Restaurant
Management
A 4
HOSP 440
Casino
Management
A 4
Nov. 2013
HOSP 330
Meetings and
Events
Management
C 4
HOSP 420
Food Safety
and Sanitation
A 4
January 2014
ACCT 212
Financial
Accounting
A 4
March 2014
HIST 405
United States
History
B 3
HUMN 303
Introduction to
Humanities
A 3
May 2014
ENGL 227
Professional
Writing
B 4
Sep. 2014
LAWS 310
The Legal
Environment
B 3
PSYC 110 Psychology A 3
Nov. 2014
SOCS 350
Cultural
Diversty in
Professns
A 3
January 2015
BIS 155
Data Analysis
w/Sprdsh
w/Lab
A 3
BUSN 319 Marketing C 3
March 2015
BUSN 380
Personal
Financial
Planning
A 3
BUSN 420 Business Law B 4
May 2015
SCI 228
Nutri, Health &
Wellness
w/Lab
B 4
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July 2015
ACCT 346
Managerial
Accounting
C 4
Sep. 2015
BUSN 379 Finance A 3
Nov. 2015
CARD 405
Career
Development
A 2
SPCH 277
Interpersonal
Communication
A 3
January 2016
BIS 245
Database
Essent for
Busn w/Lab
B 4
17. 17 | P a g e
Resume
Beverly Blackwood
10 Brownell Cir,Worcester,MA 01602
Cell:508-963-4338: irelandunga@aol.com
Summary
Highly motivated and organized worker with experience in the hospitality industry.
Extraordinary customer relationship skills
The ability to work well under pressure and learn new task quickly and make decisions
effectively.
Highlights
Highlyresponsible andreliable Staff developmenttalent
Writtenandoral communicationskills Upbeat,outgoingandpositive
Foodsafetyunderstanding Trainedinliquor,wine andfoodservice
Exceptional interpersonal skills Sensitive toculture anddiversity
Customer-Oriented Well groomed
Accomplishments
I have gained extensive knowledge and experiences working at Journey’s End Caribbean Club
which is a five star resort that was once featured on the hit TV. Show “Life Styles of the Rich and
Famous.” During this time I have developed my knowledge and love for the hospitality
business, I was cross trained in several departments and primarily assisted with managing the
restaurant. During the busy season I was assigned to taking care of VIP guests only.
Experience
Head Bartender and assistant manager
April 2006 to March 2009
Tarzan’s night Club/El Cento – San Pedro Belize
Schedule and direct staff in daily work assignments to maximize productivity
Efficiently problems or concerns to the satisfaction of all involved parties
Develop and maintain exceptional customer service
Communicated well and used strong interpersonal skills to establish positive
relationship with customers and employees.
Education
B.A. In Business Administration and Hospitality Management
DeVry University, Chicago Illinois/Graduated: April 2016
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Transferrable Skills
Coordinate activities
Encourage
Calculate/manipulate numbers
Microsoft Office
Correspond
Advise people
File records manage a business
Perceive needs
Mentor others
Plan
Persuade others
Handle money
Help people
Find information
Leadership skills
Customers service
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Professional Development
Reference List
Beverly Blackwood
10 Brownell Circle
Worcester MA, 01602
irelandunga@aol.com
508-963-4338
RolandSachuc
(Executive CheflivesinFrance)
rolangebelle@gmail.com
Mr. Paul Powton
Nightclubowner
21 SibunStreet
Belize Central America
Tel – 011-501-637-5450
Mrs. Harriet Cherrish
BSN inNursingSupervisor
114 WestminsterDrive
MarlboroughMassachusetts
Tel - 508-357-6554
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Lindsey Hamilton
Nursingsupervisor
66 Chatham Street
Worcester MA
Tel - 508-615-4737
AustinWaight
Belize TeesCompany
Tel – 011-501-665-2169
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Awards and Accomplishments
THE NATIONALSOCIETYOFLEADERSHIP ANDSUCCESS (inprogress)
Building leaderswho makea better world
22. 22 | P a g e
Above is two examples of my Dean’s list award, my hard work and dedication has kept me on
the dean’s list for the entire 4 years.
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The cash flowfromoperationispositive due tothe factthat depreciationisanon-cashexpense.
Andinterestisa financingexpensenotanoperatingexpense.
Operatingcashflowisdifferent fromnetincome because all income statementmaynotgenerate
Cash flowinthe same period.
Sample # 2
Corporate Finance Week 3 Case Study
Beverly Blackwood
1. What are the monthlypaymentsfora30-year traditional mortgage?Whatare the paymentsfora
20-year traditional mortgage.
Loan paymentfor30 year mortgage
$212,098.17
Loan Paymentfor20 years
$252,774.22
2. Prepare anamortizationtable forthe firstsix monthsof the traditional 30-yearmortgage.How much
of the firstpaymentgoestowardsprincipal.
Month BeginningBalance
Total
payment InterestPayment
Principal
Payment Ending Balance
Endingbalance of previous
month
previous
calculation
Beginning
Balance x
6.1%/12
Total payment-
interestpayment
BeginningBalance -
principal payment
1 $ 35,000,000.00 212,098.17
$
177,916.67
$
34,181.50
$
34,965,818.50
2 $ 34,965,818.50 212,098.17
$
177,742.91
$
34,355.26
$
34,931,463.24
3 $ 34,931,463.24 212,098.17
$
177,568.27
$
34,529.90
$
34,896,933.34
4 $ 34,896,933.34 212,098.17
$
177,392.74
$
34,705.43
$
34,862,227.91
5 $ 34,862,227.91 212,098.17
$
177,216.33
$
34,881.84
$
34,827,346.07
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6 $ 34,827,346.07 212,098.17
$
177,039.01
$
35,059.16
$
34,792,286.91
3. Bi weeklyPaymentmonthlypaymentdividedby2
$
212,098.17
$
106,049.09
Total paymentsperyear 52 weeks/2= 26 payments
635.2365597 The periodforthe bi-weeklypaymentsof 30 yearsmortgage is 635.23 periods
Change periodstoyears 24.43217537 (or) 24.43
The 30-year traditional mortgage paymentswill take 24.43 years.
Thisis a shorterperiodbecause the paymentsare bi-weekly.
Assume S&S Air takes out a bulletloan under the terms described.Whatare the payments on the loan?
Loan paymentforthe first59 monthswill be the same as the 30 year mortgage $212,098.17.
at the endof 60th monthpaymentwill equal to loanpayment+the bulletpayment
############
The presentvalue of remainingloanpaymentis$32,609,015.35
Total paymentformonth
60
$
32,609,015.35
$
212,098.17
Paymentinmonth60 is=
$
32,821,113.52
What are the paymentsforthe interestonlyloan?
Loan Amount 35,000,000
Interest 3.50%
Period 12
3.5/12 =0.291%
35,000,000 x 0.291%
Monthlyinterestpayment $
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102,095.00
The company will make the paymentsonthe first10 Years (119) monthsand thenthe principal amountand
Interestwill be paidonthe 120th payment.
Last payment35,000,000 + 102,095.
$35,102.10 120th paymentforthe interestonlyloan
6. The bestloanis the interestloanbecause ithasa lowerrate of 3.5%. The principal amountisnotpaidand the
Companymayhave difficultypayingoff the principal,whichmaylead torefinancingatahigherrate.
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Water: An Overlooked Essential Nutrient
Beverly Blackwood
DeVry University
30. 30 | P a g e
Water: An Overlooked Essential Nutrient
My name is Beverly Blackwood and I am a Registered Dietitian that will be
working with this firm on selecting the proper beverageto meet the needs of the
lawyers of this firm. There are three choices of beverages water, Gatorade or
powerade and we mustselect one based on the information provided. In order
to do this we mustknow why hydration is important.
How important is Hydration:
Most people know that they get thirsty and they mustquench their thirst, but
your choice of thirst quenching drink is also important. If soda is your drink of
choice then you mustrealize that sugary drinks increasethe risk of type 2
diabetes, (Dr. Walter Willette, 2015) heartdiseaseand other chronic conditions.
Studies conducted indicated that the consumption of softdrinks was tightly linked
to increased weight and difficulty managing blood sugars and aremore likely to
develop metabolic syndrome(combination of factors that multiply a person's risk for
heart disease, diabetes and stroke).
Staying hydrated is important (Web) because your body depends on water to survive.
Every cell, tissue, and organ in your body needs water to work correctly. For example,
your body uses water to maintain its temperature, remove waste, and lubricate joints.
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Water is needed for good health (Mar, 2013). Water makes up more than half of your
body weight. You lose water each day when you go to the bathroom, sweat, and even
when you breathe. You lose water even faster when the weather is really hot, when you
are physically active, or if you have a fever. Vomiting and diarrhea can also lead to rapid
water loss. If you don’t replace the water you lose, you can become dehydrated.
It is recommended that you should drink 6 to 8 8-ounce glasses of water each day,
which is a reasonable goal. However, different people need different amounts of water
to stay hydrated. The best way to know if you are well hydrated is to check your urine if
your urine is consistently colorless or light yellow, you are most likely staying well
hydrated. Dark yellow or amber-colored urine is a sign of dehydration.
Water is the best choice for dehydration; while other foods and drinks can help
you stay hydrated they add extra calories from sugars to your diet. For most
people, water is all that is needed to maintain good hydration. However, if you are
planning on exercising at a high intensity for longer than an hour, a sports drink may be
helpful. It contains carbohydrates and electrolytes that can increase your energy and
help your body absorb water. Choose a sports drink wisely. They are often high in
calories from added sugar and may contain high levels of sodium. Also, check the
serving size. One bottle may contain several servings. If you drink the entire bottle, you
may need to double or triple the amounts given on the Nutrition Facts Label. Some
sports drinks contain caffeine. If you use a sports drink that contains caffeine, be careful
not to get too much caffeine in your diet.
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Both Powerade and Gatorade beverages (Web) contain carbohydrates in the form of
sugar that replenishes energy during or after a workout. The original “Thirst Quencher”
Gatorade and the traditional Powerade brands each contain 21 grams of sugar per 12-
fluid-ounce serving, making them equal providers of the easily digestible nutrients. The
type of sugar in each drink differs, however. Gatorade contains sucrose, also known as
table sugar, and dextrose, another simple sugar compound, while Powerade’s sugar
content comes from high-fructose corn syrup. Studies have not definitively shown that
one sugar is better than the other during a workout, but high-fructose corn syrup is
associated with health risks such as increased abdominal fat when consumed in
excessive quantities.
Powerade and Gatorade both provide contain vitamins, minerals and electrolytes
designed to maintain healthy muscular responses and energy distribution. Sodium and
potassium are essential electrolytes that maintain water distribution in the body but are
lost through sweat during exercise. Gatorade contains 160 milligrams of sodium and 45
milligrams of potassium per serving, while Powerade contains 150 milligrams of sodium
and 35 milligrams of potassium per serving. By comparison, Gatorade is slightly
superior at replacing lost electrolytes. Powerade features added vitamin B-3, B-6 and B-
12 for improved energy production and distribution in the body.
While the sports drinks provide vital salts and minerals, they are not the only means
through which the body can acquire them. Water from natural fresh water sources such
as mountain streams and nascent rivulets contain traces of minerals and salts, which
can perform the same function of the sports drinks. But the minerals and salts in the
sports drinks are in concentrated form whereas those present in natural water sources
33. 33 | P a g e
are highly diluted. In this context, the lawyers can adopt the strategy of consuming eight
glasses of natural water every day, which would meet the daily recommendation levels
for water as well as Understanding the advantages and disadvantages of each brand
will help you select the perfect drink for your workout.
In addition to providing carbohydrates, both sports drinks contain vitamins, minerals and
electrolytes designed to maintain healthy muscular responses and energy distribution.
Sodium and potassium are essential electrolytes that maintain water distribution in the
body but are lost through sweat during exercise. Gatorade contains 160 milligrams of
sodium and 45 milligrams of potassium per serving, while Powerade contains 150
milligrams of sodium and 35 milligrams of potassium per serving. By comparison,
Gatorade is slightly superior at replacing lost electrolytes. Powerade features added
vitamin B-3, B-6 and B-12 for improved energy production and distribution in the body.
Gatorade and Powerade have equal carbohydrate content and nearly equal electrolyte
content, although Powerade has slightly higher vitamin content. If you are running
marathon distances or if you require fewer grams of sugar during exercise, Gatorade’s
specialty beverages are likely the best choices. Otherwise, the competition comes down
to personal preference. Do note, however, that electrolyte replacement drinks are
intended for athletes losing copious amounts of sweat over a period of hours. Most
casual athletes and recreational exercisers perform best with water as the hydrating
liquid of choice (2015).
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Bottled waters come in many different varieties like distilled, purified, and spring, various
types of bottled water differ in content, and actually have distinctive tastes due to their
origin and the way they are manufactured and processed.
The U.S. Food and Drug Administration (FDA) are responsible for regulating the safety
of bottled water, checking for bacteria, chemicals and other contaminants that may be
present. The FDA is also responsible for monitoring and inspecting the processing
plants where bottled water is manufactured, their water source and sanitary conditions.
While it is safe to assume that most bottled water is safe to drink, the taste and content
of certain types of bottled water may be the determining factor of which type is right for
you. Here is an explanation of the various types of bottled water that may help you
decide which type you would prefer.
The source of spring water is from an underground formation where water naturally
flows to the earth's surface. According to the FDA, spring water may be collected at the
spring directly, or through a bored hole that removes the water from the spring's source
underground. Spring water may also contain beneficial nutrients like calcium potassium
fluoride, which also affect the taste.
Mineral water is similar to spring water, containing minerals and other dissolved
substances. Mineral water comes from natural, spring sources, and is typically bottled at
the source. According to the FDA, bottled water is classified as mineral water when it
contains at least 250 parts per million total dissolved solids, and its level and relative
proportions of mineral and trace elements are present directly from the source. In other
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words, minerals cannot be added to bottled water to obtain a mineral water
classification.
Sparkling water, known for its bubbles and fizz contains carbon dioxide that has been
dissolved, creating carbonation. Sparkling, or carbonated, water is often recognized as
the main ingredient for sodas. Tonic water is a type of sparkling water, with an added
ingredient of quinine and is often used in mixed drinks. Sparkling water can have the
same attributes as other types of water, like spring or mineral, depending on the water's
source, and it is common to see various types of sparkling water such as sparkling
spring water, sparkling drinking water or sparkling mineral water.
Bottled water that has been distilled does not contain the same impurities of other types
of water. Distilled water involves a process where the water being distributed is boiled,
with the steam being condensed in a clean container, neutralizing any harmful bacteria
or substances. Distilled water tends to be much cleaner than other types of water, with
the distillation process being more effective than conventional filtration systems for
water purification. However, a negative factor regarding distilled water is the lack of
healthy minerals typically found in other types of water, as they too, are eliminated with
any harmful contents during the distillation process.
Deionized water, also referred to as demineralized water, is similar to distilled water,
where unwanted impurities are eliminated through the removal of mineral ions.
Deionized water is also similar to distilled water in that nutrients beneficial to the body,
like calcium, are also removed during the purification process. Both deionized water and
distilled water fall under the category of "purified" water.
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Flavored or nutrient-added waters give bottled water a little taste plus the added
benefits of vitamins and minerals. It is important to read the nutrition label to determine
whether the nutritional content of the water outweighs the amount of sugar it contains.
As opposed to other types of bottled water, flavor or nutrient-added water also contain
calories, though not as much when compared to other sugar-filled beverages available.
Each individual at the law firm has his/her own rate of sweating and losing electrolyte
content. This means that different individuals of the law firm should customize their fluid
intake program to suit the particular needs of their bodies. Since sports drinks such as
Powerade and Gatorade contain carbohydrates in addition to electrolytes, they provide
a more comprehensive replenishment when compared to water.
In conclusion, there is no rule of thumb that is applicable to all individuals in the group of
attorneys at the law firm; water is the most important for overall health and wellbeing.
Sports drinks such as Powerade and Gatorade are not mandatory for most individual
needs. In other words, water collected from fresh natural sources can provide daily
recommended levels of essential salts and minerals. The only drawback with water is
that it has to be consumed in large quantities to fulfill the daily requisite levels. But on
the other hand, sports drinks are more consistent in their quality and labelled quantities.
For example, every bottle of Powerade or Gatorade contains the exact percentages of
the ingredients as seen in the labels. With naturally occurring mineral water, but can
differ in composition depending on the local geology. Hence, a wise balance between
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sports drinks and water can satisfy the daily hydration requirements of most individuals
at a lower cost.
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Goal-Seekers Consulting/Team B
Beverly Blackwood, Evelyn Carrasco, Kristal Crozier, and Matthew Guillaume
Final Report
DeVry University
Professor Dr. Edick
June 23, 2016
Table of Contents
Executive Summary ................................................................................................................ 39
SWOT Analysis ....................................................................................................................... 40
Market Analysis....................................................................................................................... 42
Competitive Analysis............................................................................................................... 45
Financial Analysis ................................................................................................................... 48
Strategic Planning Recommendations................................................................................... 50
Conclusion................................................................................................................................ 52
References................................................................................................................................ 54
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Executive Summary
CanGo provides customers with the opportunity to purchase books, music, and videos
online. CanGo has managed to sustain its success by providing customers with affordable
pricing. Sustaining its affordable pricing has enabled CanGo to capture its initial success with a
variety of segmented consumers. CanGo’s initial success was achieved without a formal strategic
business plan, and without a formal ethical policy.
CanGo has established its initial success with an emergent strategy. An emergent strategy
allowed for CanGo to be flexible to changes in the market. When a business operates under an
emergent strategy it has no deliberate direction. According to the article, “Effects of formal
strategic planning on financial performance in small firms” if a small business wants to continue
to be successful they need to establish a formal strategic business plan, which will give them a
deliberate direction toward continued growth (Schwenk, Shrader 2016). In creating a formal
strategic business plan CanGo can define what their mission and vision statements, and their
goals. Also CanGo needs to establish an ethical policy to help determine the direction they will
go in with its online games. An ethical policy would benefit CanGo along with a formal strategic
business plan in future planning. In addition to a lack of a formal strategic business plan
threating the future success of CanGo, there is also an issue of poor communication threating
their success. Poor communication has proven to be an issue at CanGo that is resulting in staff
members to be unclear on projects, daily operations, and undermining staff performance ratings.
CanGo will continue to be successful if it establishes a formal business plan and works
on improving its internal communication. To make these improvements CanGo will have to
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make the changes that Goal-Seekers are recommending. Goal-Seekers 40 years of combined
experience in business analysis will lead CanGo to future success.
SWOT Analysis
Strengths:
CanGo has built a brand known for its specialization in books and media that is
offered at affordable prices.
CanGo operates exclusively online, so there is no cost for physical brick and
mortar structures.
CanGo’s management team and staff members are talented and dedicated.
Weaknesses:
CanGo has inefficient software and process for new orders and returns.
o Their inefficient software and process threatens CanGo from taking
advantage of the opportunity of the projected 500% increase in business
for the upcoming holiday season. It is critical for CanGo to get the new
ASDS system up and running, and integrated with antiquated systems for
a seamless transition.
CanGo does not have a formal strategic business plan.
o CanGo needs a deliberate plan for growth, but to establish one they first
need to a mission statement, a vision statement, and formal goals.
CanGo struggles with communicating the ideas of the senior management team to
the staff members.
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o CanGo needs to work on its communications between management and
staff members on the requirements for projects. Communications need to
improve so they do not threaten future success of projects such as the
project for online gaming.
CanGo lacks an affective staff member performance evaluation system.
o CanGo’s current staff member performance evaluation system is inflated.
Majority of their staff members are receiving a rating of a 4 or 5, and this
requires that more raises and promotions be given out. This inflated
system will cause staffing costs to be unsustainable, and eventually eat
into CanGo’s profits.
Opportunities:
CanGo is taking steps towards expanding into the online gaming market.
CanGo has projected 500% increase in business for upcoming holiday season
Implementing ASDS system for increased flexibility and capacity
Increased sales to Japan without any marketing.
Threats:
The CanGo is taking steps towards expanding into the online gaming market, but
with inexperienced personnel.
As CanGo current order fulfillment system cannot meet increased workload.
CanGo wants to expand without hiring new staff. Current staff members are being
asked to juggle multiple assignments simultaneously without financial incentives.
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The performance evaluation system is inflated and will result in increased
employee cost that will cut into overall profits.
Competition from major retailers like ebay.com, and Barnes and Noble
Market Analysis
CanGo Inc. has opportunity to grow through online shopping supply and demand projects
upward. Customers find convenience buying online, comparing products of other sites and feel
comfortable doing other responsibilities meanwhile scanning selections. CanGo must enlighten
customers of their benefits shopping on their site versus competitors such as Amazon. Benefits
will focus on the customer’s needs within products without slamming competitors as we’ve
sought with CanGo’s previous alternative evaluations.
Though the Millennial demographic will be more targeted by CanGo versus Generation
X, Millennial finds themselves “more attracted to traditional marketing and are known as
sophisticated”, according to Consumer Behavior (Miller, R.K., 2014). Covering the Millennial
demographic ensures they offer to a technically intelligent audience.
CanGo Inc. must consider the following two technology factors of online shopping:
Download time
Pictures and Colors representing CanGo Inc.
Download time must continue to be CanGo Inc.’s focused benefit while marketing online
shopping. Millennial age expect top notch service due to experience on platforms of broadband
and mobile internet. Fast download time satisfies the eagerness Millennial embraces as they
search music and pop culture products. CanGo Inc. won’t allow their audience to grow
impatient, resulting to alternative options that offer similar music.
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Pictures on a webpage make a great impression. Interesting images relative to online
products of CanGo and their audience allows customers to feel welcomed as they view a
common sight of how they regularly spend their leisure.
Color schemes displaying a vibrant look of CanGo’s webpage enhances the focus of the
website. Eliminate a sense of negative emotions when viewing CanGo Inc. products by
understanding the emotions of the following colors, (Barker, S., 2016):
Pink- Youthful femininity
Blue- Trustworthiness, calm
Red- Exciting, powerful, bold
Green- Nature
Yellow- Energizing, warmth
Purple- Luxury
Orange- Inviting, friendly
Brown- Calm, reliable
Gold- Prestige
Online shopping has potential to be segregated within CanGo Inc. Music and e-Books fall
under the millennial umbrella. For example, OverDrive, available for numerous devices, is
available for MP3 players. “An audiobook can be downloaded on a computer. Shortly
afterwards, a consumer can plug their MP3 player and have the book transferred”, according to
overdrive.com (Getting Started, n.d).
Also, they have potential to segregate both industries because experiencers are adopted to
streaming music and required to receive info from e-Books provided by college institutions.
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Finally, the balance of business and pleasure is accommodated offering e-Books for students
while online games are available for leisure.
CanGo Inc. target audience is identified as “experiencers”. “Experiencers believe in
engaging in group activities, adopting the latest trends, and have a heightened sense of
stimulation”, according to VALS Systems (VALS, 2016). Online gaming being implemented can
satisfy emotions of experiencers as energy is exerted following requirements of quick reaction.
Also, sound effects and animation graphics trigger sensory memory, imagery attended to and
explored later.
Online gaming is gradually moving outside of the hardcore gamer’s market. “Casual and
hardcore gamers have been analyzed variable for gamer segmentation. Some of the following
variables were considered.
Modify or extend games creatively
Willingness to pay
Urge to research gaming related info
Gaming-technology knowledge
Knowledge of gaming industry
Age first engaged in online gaming relative to industry’s existence
The patterns were significantly similar. However, hardcore gamers scored higher on each
variable (Ip, B., & Jacobs, G., 2005).” Hardcore gamers scored higher due to “required”
experience in online gaming. Simply put, they’re expected to score higher. Required experience
involves daily to weekly gameplay, purchased products to enhance gaming experiences and
perform under high difficulty game options. The most intriguing sight are the patterns for each
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category. Patterns of casual and hardcore gamers being similar prove that CanGo Inc. can strive
focusing on either market segment. “With that, there’s a difference between someone being loyal
to a brand versus an industry. Who is to say casual gamers consuming “Candy Crush Saga” are
also purchasing competitive and interactive games such as “Game of War” (Bycer, 2016)?”
“London-based King had “Candy Crush Saga” a top 10 seller in 2015 (Stevens, 2015).”
However, it has an age rating of 13 and above. CanGo Inc. can solve their conflict of social
responsibility considering the previous info. Mild violence games offered by CanGo Inc. must
contain description of content to satisfy goals of profiting while expressing social responsibility.
Experiencers range from teens, respectfully noting to parents granting permission to purchase
while understood of parental guidance and final decision-making.
“Japan is highly receptive to online gaming (JETRO, 2016).” CanGo’s marketing
departments were unaware of the raise in shipments to Japan. Japan is focused on technology.
Japan covers close to half of global games. What CanGo Inc. offers on the market is interesting
to Japan and high trajectories reflect that.
Competitive Analysis
CanGo’s main competitors are Ebay and Barnes and Noble. On this part of the report the
competition’s weaknesses and strengths will be analyzed in order to avoid mimicking their
weaknesses, as well as take into consideration their strengths to adopt similar approaches
towards CanGo’s growth.
Competitors and what they offer
eBay:
Music
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DVD’s
Books
Video Games
Barnes & Noble
Movies
Music
Books
Games
Ebay counts with a great level of organization, their Network Operating Center tracks
every transaction, as well as every visit to the auction site; it means that they know exactly where
the money is coming from. (CNBC, 2005). The source also states that eBay performs more
transaction than the New York Stock Exchange and it took $1.8 billion in revenues in 2005.
A high f number of individuals visited the site during April 2011- April 2015, counting
with a number of 68.22 million unique visitors in the U.S. (Statista, 2016).
Barnes & Noble retail sales were $1.4 billion during its las t quarter, part of this result
was in part by an effort to be more than just a book store. (Alter, 2016). eBooks and print books
are the articles with the higher number of purchases on Barnes and Noble as of now.
Each of these sites offer secure check-outs, acceptance of major credit cards, and
customer service via email, chats, or emails. The sites also count with a mobile application,
which allows users to perform their purchases in a faster/convenient manner. CanGo can use this
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approach to target a broader number of individuals who are looking to make their purchases
using mobile devices, such as Baby Boomers and Gen Xers .
The advantages of these retailers are also associated to their presence in the different
social media platforms, on which they develop a closer relationship amid its customers. CanGo
may also consider the benefits of social media communication to target a higher number of
potential users of its products.
The most relevant social media sites are Facebook with over one billion users in 2015;
Google+ with 635 million visitors, and LikedIn with over 347 million users; amid other social
media sites like Instagram, Twitter, and Tumbler., (Statistic Brain, 2015). With such a high
number of people using social media as a medium for disseminating a message, CanGo would
benefit from this trend as well.
CanGo has a great level of opportunity to mimic its competitors and take advantage of
their strengths as to create an example of a friendly site that attracts adults but also youngsters,
who are interested in enjoying a site that provides topics of different interests, such as books,
ebooks, music, DVD’s and other products.
As a competitive advantage, CanGo takes into consideration the idea of hosting family
events among the community to strengthen its domestic relations with its consumers, which
allows the company to expand its recognition in the global market.
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Financial Analysis
This financial analysis report is to inform CanGo of its fiscal footing. For the past few
years CanGo has experienced continuous growth with a positive net income in 2009 of
$5,846,000.
If we take a look at the current ratio of GanGo we can see that it is 5.39 this falls above
most industries (Inc., 2016) which are between 1.6 and 1.9. Credit problems loom below a 1.5
and less than one is considered a red flag.
CanGo’s ability to pay its current liabilities with current assets is in good standings.
When compared to industry which falls between the 1.6 - 1.9 GanGo’s quick ratio is fantastic at
a 4.53 a higher number is always better. This number indicates that canGo is able to pay its
current liabilities if they all come due immediately. We use the current liabilities and the current
assets that are liquid enough to be immediately converted to cash to get this this result.
Return on assets (ROA) measures how efficiently a company uses the firm’s assets (Web,
2010) to generate operating profits. ROA also measures the total return to all providers of capital
(debt and equity). If a company carries no debt, its ROE and ROA would be the same. In general,
a high return-on-assets ratio means that a company’s assets are productive and well managed.
CanGO Ratios Results Barnes &Nobles Amazon
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Liquidity Ratio:
Current Ratio
5.39 1.19 1.08
Liquidity Ratio: Quick
Ratio
4.53 0.12 0.77
Profitability Ratio:
Return on Assets
2.33 0.96 0.99
There is no doubt that CanGo can continue on it path to success. We have seen
continuous financial growth at CanGo and industry wide this is credited to the favorable market
condition of online gaming. It is imperative that CanGo continue with its online gaming
expansion. The future of online gaming industry is flourishing with good growth prospects for
the coming year (Bajpai, 2015). The rising number of Internet and mobiles users combined with
technological developments means there will be a growing number of prospective consumers in
days ahead.
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Strategic Planning Recommendations
Strategic management will be implemented as a process before doing footwork. The
following topics are in order:
Formulation
Implementation
Evaluation
Formulation will ask CanGo to construct a vision statement, mission statement, and
strategic choice. Previously, CanGo produced under an emergent strategy, which doesn’t rely on
a formal planning process. A vision statement will describe CanGo’s future. “Using simple
terms, explain the ideal that drives the company (Cole, 2016).” CanGo Inc.’s mission statement
will define their main purpose of services.
Implementing their strategy includes short term objectives of investigating the market.
Marketing is in charge of this area and will produce what is feasible before launching the project.
Creating social media sites to cater “experiencers”, such as “Facebook and YouTube bring mid-
high time required to maintain while highly owning an audience (Schaefer, 2016).” “CanGo
Inc.’s website ask for driven traffic and these are the top best referring it (Kacy, 2014).” CanGo
Inc. will encourage customers to purchase with product descriptions added on the website. Also,
competitors like eBay and Barnes & Noble will be compared to CanGo Inc. with respect,
eliminating controversy. “Never bad mouth the competition. When consumers are curious how
CanGo Inc.’s products compare to eBay or Barnes & Noble, focus on how products are unique or
different (T, 2012).” A matrix environment is required for CanGo Inc. Also, a matrix
environment takes commitment from Gail, Nick, Whitney and Debbie. Needs are addressed with
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solidity of order and benefits expected as results. Weighted decision-making grids are used for
CanGo Inc. to acknowledge needs, its importance, jobs required and its current progress. This is
implemented to prevent problems Nick faced when creating schedules in the evaluation process.
Evaluation can be seen through a flow chart. CanGo Inc. will communicate better
understanding who takes responsibility transferring between departments. Budgets were needed
previously by CanGo’s operations department and were supposed to be a faster process but
hadn’t considered where to go before forward progress. A 500% projection must consider how
maintenance is certain to sustain business production. “EBay went from $110 million in 2015 to
a projection of $280 million in 2016; more than a 700% increase in two years for a website
cemented in the e-commerce industry over 20 years (Online Sales Scorecard, 2016).” CanGo
Inc. can take on a percentage lesser than this to avoid long term consequences such as employee
lay-offs.
CanGo Inc. implementing an IPO will be able to raise capital at a more attractive rate
and will increase shareholders value, going public would also increase company awareness that
would not be possible through traditional public relations channels and well beyond marketing
efforts. This will also allow CanGo to raise a larger sum of money than they can privately and at
a higher valuation.
Barnes & Nobles is brick and mortar, a positive for CanGo Inc. Having books, music and
online games co-existing through the web will eliminate the issue Barnes & Noble’s faces.
“Floor space is being more occupied by games and gadgets compared to books. Book sales are
driven by “show rooming”, people aren’t buying books unless they’ve seen it somewhere prior
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(Shephard, 2016).” Therefore, CanGo Inc. will only carry what’s popular based on customer
engagement and trends among “experiencers” and “Millennial”.
Conclusion
As we conclude our eight weeks study of CanGo it is apparent that there is great potential
for growth and success. Unfortunately CanGo will not be able to capitalize on its potential unless
it restructures the way business is done.
CanGo has been recognized as the leading small business of the year because of the great
success and accomplishment it had over the past years. With this comes a greater responsibility
to its customers, employees and potential investors. CanGo’s ability to adhere to the concept of
planning and implementation will be vital to its growth.
A new management structure will also enhance business process and add to an overall
efficiency at CanGo. The updating of the current employee appraisal system that will allow
managers to give and receive feedbacks, set goals and improve communication should all be a
part of the restructuring process.
With expansion and progress comes the need for adequate staffing. Currently CanGo is
not meeting its staffing needs in an efficient manner; there is the immediate need for the hiring
an expert in online gaming to assist in this project. There is the need for organization in the
current staffing where assigning duties and responsibilities to the right people with the skills and
knowledge so they can focus on the right things. This should be done with a long term goal in
mind.
As the old saying goes “you need money to make money” CanGo’s financing needs can
be met by offering (IPO) Initial Public Offering this is believed to be the fastest and most
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efficient way to raise the necessary needed funds at an attractive rate while increasing company
awareness and maximize shareholders value.
If CanGo can implement these changes effectively and efficiently there is no reason why
CanGo cannot have a competitive edge over its rivals and obtain a bigger share of the online
gaming market. On behalf of the Goal-seeker Consultant Agency I would like to thank the staff
at GanGo for this great opportunity and trust you put in us. We look forward to working with
you in the future.
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