With growing awareness of the climate crisis generally comes a desire for more eco-friendly products. Certainly, in my family, we're keen to understand the impact of what we buy and are regularly asking questions such as, "Is this fair trade?" and "Was this farmed sustainably?" We're trying to be conscious consumers, in other words, seeking to understand the wider impact of our purchases and, wherever possible, choosing more sustainable, responsible alternatives. And as this major business trend shows, we’re not alone.