Artificial intelligence (AI) is already altering the winemaking industry, just like it has for many other industries. From impacting the efficiency and effectiveness of grape growing to streamlining the production and selling process, data and data analysis by AI-powered machines is changing winemaking.

1. The Incredible Ways
The 4th Industrial Revolution
And AI Are
Changing Winemaking

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
Could the Fourth Industrial Revolution change the wine industry? It already
has and will continue to just like it has changed just about every other sector
from healthcare to manufacturing to retail. Artificial intelligence touches
everything in winemaking from the soil analysis at the vineyards to how
consumers select the right vintage to go with dinner. Let's explore a few of the
ways artificial intelligence will alter winemaking.
The Incredible Ways The 4th Industrial
Revolution And AI Are Changing Winemaking

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Artificial intelligence is already in many vineyards in the form of AI-powered machines and
sensors that help assess water needs and soil conditions for the grapes. Automated drones
can fly above the vines with thermal infrared cameras to identify precisely what vines need
water or suffer from diseases or damage from pests. Additionally, just as tourism companies
use drones to make marketing videos, vineyards can use drones to give its customers a bird’s-
eye view of the grape-growing process. Ultimately, robots might take over tasks at the
vineyards to free up the winemaker to focus on other initiatives.
In Australia, GAIA (Geospatial Artificial Intelligence for Agriculture) uses AI software and a
satellite image library to plot every vineyard in the country. The organization feeds the data it
collects to its deep neural network to monitor crop conditions, fruit quality, classify vineyards
and more.
At the Vineyard

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Just as it has done in other industries, artificial intelligence can help make wine production
more streamlined and efficient. By analysing data from sensors and other data-retrieving
tools, AI machines can monitor conditions as well as inventory and suggest action based on
the data. As the world’s climate continues to evolve, artificial intelligence can play a critical
role in how existing winemakers in various locations adjust to changing climate conditions
and help inform new wine-growing regions as they become more hospitable to growing
grapes.
Wine Production

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Artificial intelligence has already been used as a virtual sommelier to help make wine pairing
suggestions (more than 25% of wine drinkers use wine apps to help with purchasing
decisions), but we can expect this capability to expand. In one example and partnership,
AllRecipes.com and Ste. Michelle Wine Estates joined forces to offer consumers immediate
wine pairing suggestions for recipes on the AllRecipes.com site.
The AI tool used here takes a consumer’s personal tasting preferences, patterns in the recipes
and information about what wine is available at local retailers to recommend wines for dishes.
Similar to how Netflix or Spotify recommends movies and songs or artists to you, there are
many apps and companies such as Wine Ring and WineStein that used artificial intelligence to
create a virtual sommelier that can get to know you so well that it can offer personalized wine
suggestions.
In fact, more than 25% of wine drinkers use wine apps to help decide what wine to purchase.
There’s even a smart wine vault on the market that can track your wine inventory and also
gives you wine recommendations.
Virtual Sommelier

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The AI transformation of wine recommendations can also impact your wine-buying
experience. The same technology that can recommend a wine to you from an app can inform
your wine-purchasing experience either online or at a retail store. Perhaps in the future, you
will interact with a wine sommelier robot who will help you pick out a perfect bottle.
Virtual Sommelier

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Winemaking might be a work of art to some, but it’s fundamentally very scientific. When
artificial intelligence is used to analyse data about the grapes and other properties that
ultimately influence the aroma, flavour and taste of wine it can identify patterns and insights
that might be undiscovered by humans. The data analysis done by artificial intelligence can
help winemakers make decisions about their crop and winemaking methodologies to perfect
their system.
Now that artificial intelligence has vision and natural language processing, it isn’t too far
fetched to believe that AI will soon have other senses such as taste and smell. With that
ability, AI will be able to provide critiques and reviews of wine. In fact, Wine Spectator is an
entire publication that is written by software, and it already offers ratings and reviews of wine.
Wine Quality

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
As the driving experience evolves with self-driving cars, it is expected that our vehicles will
turn into entertainment area—when the AI system is keeping an eye on the road and
navigating you are free to do whatever you want. In this scenario, drinking and driving is no
longer a concern. It's possible that as our roadways change to accommodate more self-
driving vehicles, our collective consumption of alcohol will increase.
Autonomous Vehicles and Wine

9. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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