Carnival, one of the world's largest cruise lines, is also a leader in using Internet of Things technology, connected devices, and artificial intelligence to deliver an exemplary customer experience to its passengers. Ocean Medallion, a wearable device, is the key to Carnival's seamless customer experience.

1. The Amazing Ways
Carnival Cruises Is Using
IoT and AI To Create
Smart Cities At Sea

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
Even before you sail away on a Carnival cruise, the company operates more than 100 ships
that travel to 740 destinations in the United States, Canada, Mexico, Europe, Asia, and
Australia; you get to experience breakthrough technology from the cruise company's
interactive customer experience initiatives.
Using Internet of Things (IoT) technology, connected devices and artificial intelligence (AI),
the company is on a quest to turn cruise ships into “smart cities at sea.”
The Amazing Ways Carnival Cruises Is Using IoT
and AI To Create Smart Cities At Sea

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Wearable Technology to Create
a Seamless Cruise Experience
Carnival’s customer experience division is led by John Padgett, who was instrumental in
developing Disney’s $1 billion MagicBand and MyMagic+ project and is now Carnival’s chief
experience and innovation officer. He introduced the Ocean Medallion, a quarter-size 1.8-
ounce waterproof wearable device powered by a battery that will last at least a month, at the
Consumer Electronics Show (CES) 2017. The Ocean Medallion, that you can carry in a pocket
or in a bag or wear it around your wrist, neck or on your belt, is the central element that
allows for personalization and the use of technology to elevate the cruising experience on and
off the ship.
It was first deployed on the company’s Regal Princess ship—a 1,100-foot behemoth with 19
decks that can carry 3,500 passengers and 1,300 crew. The modern-day cruise ship has
multiple restaurants, attractions, shows, and activities. With so many choices and no way you
could experience everything on one cruise, personalization enabled by technology can help
passengers get exactly what they want when they want it without spending much energy
figuring it out themselves.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Wearable Technology to Create
a Seamless Cruise Experience
The Ocean Medallion—“the most extensive experiential Internet of Things that’s ever been
done,” according to Padgett—relies on 7,000 sensors placed throughout the multiple-decked
ship. There are hundreds of miles of cables on the ship that support the technology. Every
stateroom door and staff mobile device is also a sensor to enable the Internet of Things
experience. Each passenger’s name is carved into a Medallion that’s connected to them, tracks
their movements throughout the ship and works in conjunction with Ocean Compass, the app
and service that displays personalized recommendations for every passenger on 4,000 digital
interaction points from 55-inch high-res screens distributed throughout every area of the
ship.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Does the Ocean Medallion Do?
The promise of the Ocean Medallion is to provide everything you want, whenever you want it.
As Padgett was quoted, “Our focus is the end-to-end guest experience being holistically
delivered in a personalized way, a simplified way.”
Some of the things the medallion enables passengers to do include:
• Set up their cruise itinerary before they leave home.
• Check-in remotely and connect to Ocean Ready, another Carnival technology that allows
cruisers to answer health questions and go paper-free, select food preferences and
excursions before boarding.
• Access their stateroom without a key. In fact, thanks to geolocation technology, as
passengers approach their room lights will turn on, and the A/C will adjust to their
preferred temperature, and their room's door will unlock when they arrive. This is not only
convenient for passengers; it helps Carnival save energy costs by optimizing services for
when they will be used.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Does the Ocean Medallion Do?
• Restaurant and activity reservations can be made, and passenger allergies and food and
wine preferences will be remembered.
• Receive invitations to special events and personalized recommendations for what to do.
• Track their children and other members of their group, so they know where they are.
• The medallion offers intelligent navigation throughout the ship—important when you are
navigating 19 floors.
• Cruisers can order anything on demand no matter where they are located and charge
purchases to their account without needing to carry any credit cards or money around with
them.

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Does the Ocean Medallion Do?
• The medallion aims to be in tune with what passengers are doing in real-time even if that’s
different than what they had planned to do. It will adjust its support based on what they
need at the exact moment.
• Passengers can also opt-out of certain tracking programs and determine how much
personalization and service enabled by the Ocean Medallion they wish to use (passengers
can always choose not to wear the medallion).
Internet of Things technology, artificial intelligence, and connected devices and the way they
are deployed to provide exemplary personalized service to Carnival cruisers is the way the
company hopes to achieve a competitive edge from other cruise lines such as MSC Cruises
and Royal Caribbean who are also unveiling their own personalized tech experience.

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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