Marketing, turismo, Cancun, Riviera Maya, fit, ota, ADHOC marketing turistico, Media and Meeting Solutions

1. Tendencias del Turismo Individual 2011

2. Agenda
• Economic Indicators
• Current Trends
• Forecast
• Issues

14. Current Trends

33. Forecast

35. Carlson Wagonlit Travel North America has released to its clients forecasted 2011 pricing and
rate information for air travel, hotel stays, use of ground transportation, and meeting and event
spending in North America. CWT anticipates a number of suppliers will successfully implement
price increases next year, indicating overall increases in business travel demand as economic
conditions in North America continue to improve.
Air pricing. CWT forecasts domestic economy airline pricing will increase 3-5%, while domestic
first and business class pricing will decrease 2-7%. Meanwhile, international economy and
business classes are each expected to increase 3-5%, while international first class should
increase by 4-6%. Factors impacting overall air pricing in 2011 include higher demand for travel,
increases in crude oil prices, capacity reductions of 2% domestically and 1% internationally
compared to 2010, and limited availability of highly discounted fares.
Hotel pricing. CWT forecasts average daily hotel rate increases of 6.4–7.4% in the United States
and 4.7-5.4% in Canada for 2011. In the United States, CWT expects the Northeast region to
experience substantially higher hotel rate increases than the national average, ranging from 12-
12.5%. The highest Canadian increases will occur in the provinces of Manitoba and
Saskatchewan, at 6.7-10.1%, also well above the anticipated national average.
Meetings & Events spending. CWT forecasts corporate spending on meetings and events will
range from 1.9-2.3% of an organization's top-line revenues. Spending per attendee, per day will
increase 7-11% based on returning demand combined with the limited number of suppliers of
meeting services like hotels, food and beverage, etc

36. 4 in 10 Working Americans Say Their Job Security is Improved from a Year Ago
One in 10 working Americans believes that the economy has turned the corner in the last year, a
figure that has doubled from last year’s 4 percent.
The majority (55%) says that the economy has stabilized but is yet to move in a truly positive
direction.
And another group is feeling more negative, with 32 percent still believing the worst is yet to
come, although this group is slightly smaller than last year’s 36 percent.
Long-term job security in question, especially by males
Nearly one in 10 workers (9%) listed fear of losing their job as their No. 1 long-term concern.
That’s three times as many workers as the original 2007 survey (3%).
Males, in particular, are concerned about their ability to keep their job in the future, a figure
that jumped from 4 to 11 percent over the past four years. Similarly, “families and how they will
be cared for” was selected as a No. 1 long-term concern by 24 percent of males in this year’s
study, a jump of eight points in four years.
Despite a growing concern about long-term job security, the overwhelming future concern for
most working Americans is funding large expenses such as retirement or children’s college
education, cited No. 1 by 38 percent of 2010 survey respondents.

40. Issues

41. Cancun Airport 2011 - 2009
DIRECT FLIGHTS – AVAILABLE SCHEDULE AIR SEATS FROM - USA (OAG DATA)
Jan - May
360,000.00 10.00%
310,000.00
5.00%
260,000.00
0.00%
210,000.00
160,000.00
-5.00%
110,000.00
-10.00%
60,000.00
10,000.00 -15.00%
Jan Feb Mar Apr May
AVAIL. SEATS 2011 AVAIL. SEATS 2010 AVAIL. SEATS 2009
YOY DIF % 2011 vs 2010 YOY DIF % 2011 vs 2009 YOY DIF % 2010 vs 2009

42. CANCUN

43. RIVIERA MAYA

48. AIRLINE MERGERS – DL & NW, CO & UA, F9 & YX
MEXICANA
LESS PLANES IN THE SKY
TECK MERGERS - GOOGLE & ITA
CRUISES
FAA DOWNGRADE
OPEN SKIES
DRUG VIOLENCE
ESCALATING CRIME
POLITICAL UNREST

49. SOURCES
0AG AVIATION http://www.oagaviation.com
US DEPARTMENT OF COMMERCE http://tinet.ita.doc.gov/
FORRESTER http://www.forrester.com
PHOCUSWRIGHT http://www.phocuswright.com/
EMARKETER http://www.emarketer.com/
KAYAK http://www.kayak.com/trends
GOOGLE http://google.com/trends

50. Questions ???