Personal Information
Organization / Workplace
Mexico City Area, Mexico Mexico
Occupation
Head of Design & UX at BBVA Bancomer
Industry
Finance / Banking / Insurance
About
Doing my undergraduate degree, I realized that "design” is not remotely relevant if you do not take into account both, the business’s and the user’s needs and objectives. From that point on, I have always tried to understand the pre-design phase and eventually after some years as a web designer and front-end developer I arrived at INSITUM in my quest to understand the users for whom I was designing.
My first project was to design a trade stocks web app for individual investors in Mexico, using the deep understanding of the individual investors as the fundation. Since then, I have been involved in the design of user experiences and services using user centered design to provide the best p...
- Presentations
- Documents
- Infographics
10 Truths to Great Product Experiences
Jeremy Johnson
•
9 years ago
Never Split the Difference Cheat-Sheet
Yan-David Erlich
•
6 years ago
UX STRAT 2014: Matthew Holloway, "Design Your Strategy"
UX STRAT
•
9 years ago
UX Maturity: The Reality of Performance
Nomensa
•
8 years ago
Maderas
mayahuel381
•
11 years ago
UX Maturity Models
Gena Drahun
•
8 years ago
How User Experience Evolves in a Company - a New Look at UX Maturity Models
UXPA Boston
•
11 years ago
UX Maturity Models
Thomas Callaghan
•
8 years ago
Harnessing the Value of UX
Jason Ulaszek
•
9 years ago
Building Startup Ecosystems + Investing in Tech Startups
Dave McClure
•
9 years ago