Ben Martinez is a VP of People and Culture at HireVue who has hired over 120 people since 2013. The document discusses how Martinez has built a culture at HireVue based on values and his experience recruiting using social media. It provides tips for using social media in the five phases of recruiting: attraction, sourcing, engagement, selection/screening, and offer/onboarding. The key advice is to think like a marketer and act like a recruiter when using social media for hiring.

1. Ben Martinez
Founder/Principal Consultant - Secret Tech Sauce Talent
Founder - Sumato Coffee Co.
A snapshot of building an Employment Brand around Values with Technology - HireVue
Content originally presented on a #HiringHacks Glassdoor webinar

2. HIRING HACKS

3. Who is Ben Martinez?
★ VP People and Culture at HireVue
★ Hired over 120 people since 2013
★ Aligned culture and built culture
based on values
★ Writes at benmartinez.co and
podcast at Secret Tech Sauce
★ Formerly at Pepsi, Honeywell and
Energizer
@benmartinezj #HiringHacks

4. AUDIENCE POLL
@benmartinezj #HiringHacks

5. Social Recruiting
@ benmartinezj #HiringHacks

6. Why: How NOT to Chaperone a teenager party Circa 2011
@benmartinezj #HiringHacks
High School house party gone wild (St. Louis, MO. 2011)

7. Abby of Gen Z (Millennial)
@benmartinezj #HiringHacks

8. Social and Professional networks are here to stay
@benmartinezj #HiringHacks

9. SOME HEAVY
LIFTING
@benmartinezj #HiringHacks
★ Know your culture, to know what you are marketing
– 10 Attrivutes at HireVue
★ Awareness, then work to make your culture right as you market
– Openness to social media centered on trust / transparency
★ Tribal Leadership

10. 5 Stages of Tribal Culture
@benmartinezj #HiringHacks

11. Social Media is
Crowded!
@benmartinezj #HiringHacks

12. @benmartinezj #HiringHacks
Hack into the 5 Phases of Recruiting with Social Media

13. @ benmartinezj #HiringHacks
Truck Driver Job Description
Attraction

14. Sourcing
#HiringHacks@ benmartinezj

15. Engagement
@ benmartinezj #HiringHacks
Social Hustler’s equation:
• Twitter: 2 Favs/1 RT
• LinkedIn: 2 Endorsements
per day

16. Selection / Screening
Twitonomy, other freebies,
and video
#HiringHacks@benmartinezj

17. Offer / On-Board
@benmartinezj #HiringHacks

18. #VUENATION
@benmartinezj #HiringHacks
Think Like a Marketer, Act like a Recruiter

19. #VueNation – Think Like a Marketer, Act Like a Recruiter
@ benmartinezj #HiringHacks

20. Ben Martinez | @benmartinezj

21. Ben Martinez
Founder/Principal Consultant - Secret Tech Sauce Talent
Founder - Sumato Coffee Co.
A snapshot of building an Employment Brand around Values with Technology - HireVue
Content originally presented on a #HiringHacks Glassdoor webinar