Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Commonly Missed Digital Marketing Opportunities

2,574 views

Published on

Recent presentation given to a group of marketers about the 2016 marketing outlook. Emphasis of the presentation involved content marketing, brand development, and public relations.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

7 Commonly Missed Digital Marketing Opportunities

  1. 1. { {7 Commonly Missed Digital Marketing Opportunities October 6, 2015
  2. 2. © 2015 Findsome & Winmore 7 Commonly Missed Digital Marketing Opportunities
  3. 3. © 2015 Findsome & Winmore How to Take Advantage of them in 2016 7 Commonly Missed Digital Marketing Opportunities
  4. 4. FOUND www.FoundTheBook.com ๏ CEO & Principal, Findsome & Winmore ๏ 20 years of digital marketing experience ๏ Has worked with several hundred brands ๏ Specialist in search marketing, social media, Web design and content marketing MATTHEW W. CERTO
  5. 5. © 2015 Findsome & Winmore Thesis There are 7 simple things most marketers can do to enhance the marketing function and FIND and WIN more customers in the process.
  6. 6. © 2015 Findsome & Winmore Develop and document your brand. #1
  7. 7. © 2015 Findsome & Winmore Refine your Website. #2
  8. 8. © 2015 Findsome & Winmore Define Your Audience. #3
  9. 9. “The aim of MARKETING is to know and UNDERSTAND THE CUSTOMER so well the product or service fits him and sells itself” - Peter Drucker
  10. 10. FOUND ๏ Age ๏ Gender ๏ Marital Status ๏ Education ๏ Family Size ๏ Income Level ๏ Occupation ๏ Geography UNDERSTANDING DEMOGRAPHICS www.FoundTheBook.com
  11. 11. FOUND ๏ What does a typical day look like for our customers? ๏ What keeps them up at night? ๏ How much disposable income do they have and how do they spend? ๏ What types of technology devices do they use and like? ๏ What does a vacation look like to them? ๏ What generational issues do they face? ๏ How do they respond to certain messages and ads? ๏ What political issues are relevant to them? OVERLAYING A MOTIVATIONAL LENS www.FoundTheBook.com
  12. 12. THE CLOUD OF CUSTOMER CONCERN What Your Customers Care About New Experiences FulfillmentRelaxation Safety & Security Family Well-Being Learning New Things Entertainment HappinessBeing Prepared Getting Ahead Connecting with Others Health & Fitness Saving Time or Money Solving Problems Wealth & Prosperity Meeting Basic Needs Family Convenience
  13. 13. FOUND DEVELOPING AUDIENCE PERSONAS Audience Profiles - XYZ Health & Fitness Name Demographic Snapshot Motivational Overview Online Communities Herb 64-year-old male, high net worth, drives a Mercedes Concerned about cholesterol, high blood pressure, and wants to avoid diabetes Facebook, LinkedIn, Nike+ Nancy 29-year-old female, shares an apartment with a roommate, commutes on the subway, very little disposable income Wants to get in great shape for her wedding and maintain her new weight when she gets there Facebook, Instagram, Twitter Timmy 16-year-old male, student, lives at home, holds a part-time job Wants to make his varsity football team, add bulk, and look good with his shirt off Instagram, Tumblr www.FoundTheBook.com
  14. 14. © 2015 Findsome & Winmore Develop and Implement a Content Strategy. #4
  15. 15. The creation and distribution of content that informs and influences a particular audience, but does not advertise or sell. WHAT IS CONTENT MARKETING?
  16. 16. 1920
  17. 17. FOUND ๏ Blog posts ๏ Diagrams ๏ YouTube Videos ๏ Webinars ๏ White Papers ๏ Animations ๏ Podcasts ๏ Slide Presentations CONTENT MARKETING EXAMPLES www.FoundTheBook.com
  18. 18. FOUND “we do not produce content to SELL products, but AROUND the products.” —Dustee Jenkins VP PR, Target CONTENT MARKETING EXAMPLES www.FoundTheBook.com
  19. 19. © 2015 Findsome & Winmore
  20. 20. © 2015 Findsome & Winmore Establish a Social Cadence. #5
  21. 21. © 2015 Findsome & Winmore Engage audiences that have audiences. #6
  22. 22. © 2015 Findsome & Winmore Leverage and re-purpose. #7
  23. 23. {Tha nk You } © 2014 Findsome & Winmore

×