2. ABOUT DESTROYER
Destroyer is a music technology company focused on transparency to empower musicians
with information. The platform is architected as a microcosm of the music industry, enabling
musicians and their team to distribute music, book shows, and sell merchandise with shared
dashboards and timely payouts.
Co-Founded by Shawn Fanning & Tim Luckow, the company will debut it’s software platform
with interactive real-time data visualizations and mobile activations at SXSW 2014.
3. We have chosen to partner with PGi Austin making their home ours at the newly remodeled
La Zona Rosa complex.
Brunch/Wellness sessions
hosted by Feel Rich
Happy Hour BBQs on the patio
with complimentary food & drinks.
baseSXSW.com
Nightly live music programming covering
all genres with high profile talent
ABOUT BASE
Base will bring together companies working on the future of music, technology, and wellness,
with programming concepts including:
4. La Zona Rosa has been one of the most iconic music venues in Austin over the last 20 years,
having hosted some of the biggest names in the music industry. Base will be the very first
event held in this beautifully updated facility.
New event venue:
+ 10,000 sf event space
+ 2,200 sf outdoor patio
+ $1.5 million renovation (Winter 2013 / Spring 2014)
3
STUDIOS
TM
PGi Austin
The PGI Austin office is in the heart of downtown*.
*Artist rendering of future downtown Austin
PGi AUSTIN (Formerly La Zona Rosa)
6. VIP Lounge
Bar#2
PGi Austin
Floorplan
Unavailable
90ft Infinity Wall
Event Space - up to 10,000 sf
Exterior Event Space - 2,200 sf
612 W 4th Street
Product Activations
and Installations
Sponsor Booths
Wellness
Stage
VIP
VIP
Main Stage
Bar#2
Bar#3
Feel Rich
Wellness Complex
Gear
FOH
Heat Map
Product Activations
and Installations
Bar #1
7. HEAT MAP DATA VISUALIZATION
Large scale display (25ft x 12ft projection/video wall) that depicts a map of Austin, TX documenting the
real-time microcosm that is SXSWi + Music through a heat map visualization of geo-located FourSquare
check-ins, Instagram locales, tweets, Facebook check-ins, etc. Experientially connects visitors to the real life
microcosm as it’s happening.
3D PRINTERS ASSEMBLE THE BASE PYRAMID
A collection of MakerBot 3D printers will interpret and segment real-time data into 4 “primetimes” or
threshold levels of incredible activity (FourSquare swarms, popular Instagram / Twitter hashtags in a certain
locale, Facebook check-ins, etc.) and print out an associated 3D object, sized based on threshold level.
Generated objects will be labeled, marking the point in time, event location, and hashtag / event information
they respectively represent. These objects will then work together to assemble a physical structure that is the
Base Pyramid, over the course of SXSWi + Music, resulting in a permanent installation representing the
microcosm that is SXSW.
THE UPRISING CREATIVE
9. BASE JUKEBOX
A curated jukebox accessible via third party API partner (Beats, Spotify,Rdio, etc.). The physical jukebox
will us analog controls to access a digital playlist. The jukebox will be custom wrapped by the presenting
sponsor. Base attendees will have the ability to interact via two methods. First, at the venue an analog
interface enabling song selection and play back across the venue. Additionally, via Destroyer powered
pedi-cabs enabling a passenger en route to the Base to pre-select songs for the playlist and stream the
jukebox (Beats Pill, Sonos, etc.) prior to the arrival.
THE UPRISING CREATIVE
10. INSTAGRAM PRINTER
A custom solution allowing attendees to use an event specific hashtag on Instagram to automatically print
3” x 4” Polaroid-style photographs at the event. Printers are housed in custom fabricated cases, and are
created specifically for the brand / event. All content can be projected and aggregated to an online microsite
for post-event promotion. Physical photos print freely with each hashtag use, for best attendee experience,
but all projected / aggregated content is curated prior to being displayed.
THE UPRISING CREATIVE
12. TEENAGE ENGINEERING
Based in Stockholm, Teenage Engineering has created groundbreaking products such as the
OP-1, a portable music workstation incorporating a synthesizer, sampler, sequencer, multitrack
recorder, drum machine, mixer and controller, the OD-11 cloud speaker developed in collabora-
tion with the Stig Carlsson Foundation, and the Oplab musical experimental board.
13. WILL C ALL
Named one of the Hottest Startups of 2013 by Forbes, WillCall makes it incredibly easy for
people to experience live music. Known for curating the best shows in New York and San
Francisco and making it easy to purchase tickets immediately via a gorgeous mobile app,
WillCall’s newest feature, Bartab, makes it possible for concert goers to charge drinks to
their WillCall account just by saying their name at the bar. Celebrated by Billboard, SPIN,
the New York Times, TechCrunch, Fast Company, and more, WillCall is the most buzzed-about
company at the intersection of music and tech.
14. RIDE WITH TESLA
Artists performing at Base will be transported with zero emissions in the fully electric Tesla Model S.
15. FEEL RICH
Feel Rich is a healthy lifestyle movement and conscious media company created in 2011 by
award-winning producer Quincy Jones III (QD3) and business yogi Shawn Ullman. Feel Rich owns and
operates multiple media platforms and has a vast network of influencers—from celebrities and fitness
trainers to single mothers and entrepreneurs. These influencers act as change agents in their
communities to encourage people to make better food choices and lead healthier lives.
The company has been featured in Entrepreneur magazine and has partnered with Fortune 500
companies, including Johnson & Johnson on the successful “text4baby” mobile campaign featuring
singer/actor Tyrese and actress Nia Long. In February 2013, Feel Rich worked with the American Heart
Association to launch the “Feel Rich Goes Red” campaign, an awareness program that brought
heart-healthy messages to young people through digital and social media. Feel Rich was also chosen to
be a part of First Lady Michelle Obama’s “Let’s Move” team dedicated to fighting childhood obesity and
will release a documentary, “Feel Rich: Health is the New Wealth”, in 2014.
Daily Yoga, Spin,
and Boot Camp Classes
Instructors: Paul Wall, QD3, stic.man
of Dead Prez, and more
YouTube:
100 Million Views
350K Subscribers
Twitter:
7 7K Followers
16. FEEL RICH WELLNESS TEMPLE
Class Schedule
SAT
08
SAT
08
SAT
08
MON
10
MON
10
MON
10
THU
13
THU
13
THU
13
SUN
09
SUN
09
SUN
09
WED
12
WED
12
WED
12
TUE
11
TUE
11
TUE
11
FRI
14
FRI
14
FRI
14
SAT
15
SAT
15
SAT
15
17. MARKETING OPTIONS
Upon partnership with Base, our team will assist your brand in the creation & execution of marketing
strategies for pre, during, and post event coverage. Creating a strategy unique to the experience you
want your audience to have.
Facebook - 23,424,905 likes
Twitter - 1,323,920 followers
Instagram - 869,060 followers
Social Media - interactive campaigns
across Facebook, Twitter, Instagram, etc.
Hashtag Campaigns
Contests
Daily Content
Experiential - enabling sensory
interactions on-site with your brand
Happy Hour
Nightly Live Music
Installations
Brand Ambassadors
Bar (Specialty Cocktails)
Content - producing useful, engaging
content for your audience
Video
Photo
Blogs / Press
18. THE TEAM
We have assembled a team of seasoned specialists from around the country to join Destroyer in
making these events a success.
EVIDENCE ENTERTAINMENT, AUSTIN - PRODUCTION
An Austin based production company, Evidence Entertainment is a collective of talented audio
engineers, lighting designers, video artists, structural fabricators, and event managers. We have
designed events for clients including Patrón Spirits, PayPal, and Lamborghini with production bud-
gets ranging from $100k to over $1M and managed strategic festival property sponsorships for
iconic brands such as Toyota, Rockstar Energy, Starbucks, Samsung, and Xbox.
UP IN ARMS, SAN FRANCISCO - PARTNERSHIPS
A creative branding and marketing agency, UIA forges partnerships for artists, event producers,
festival properties, and international brands, with clients including The Windish Agency, FYF Fest,
and Dirtybird Records.
LITTLE E, NEW YORK - COMMUNICATIONS
Little e is a creative agency that works to develop strategies and execute plans for brands ideas,
projects, and events. Providing strategic planning, event management, marketing, and audience
engagement, for clients including Bonnaroo, Johnny Cupcakes, and Karmaloop.
19. C O N T A C T
Ben Losasso
603-770-1427
ben@evidenceentertainment.com
