Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22-year-old software company that serves referral marketing companies around the globe. In 2013, the team at NaXum coined the acronym S.P.E.E.D. to describe the 5 functions of viral growth in referral marketing. The S.P.E.E.D. principle states that companies will grow as fast as whichever of the 5 components they are the weakest at. The weakest component is throttling the company's growth. "We’ve created a smart technology that 'feels' like your top leaders are actually 'present', sitting right next to the newest person on your team, offering meaningful, relevant, and proven coaching on demand. Our company has developed a unique culture-building process called S.P.E.E.D. that can be customized and implemented at your company." - Ben Dixon CEO

1. Technology To Unleash
The Magical Power of
Share. Present. Enroll. Elevate. Duplicate
Referral Marketing

2. NaXum creates technology to unleash the magical power of referral marketing. Our marketing systems
have served companies for over 17 years to share the story of your products in a simple and compliant way.
Overview
We’ve created a smart technology S.P.E.E.D. platform that 'feels' like your top leaders are actually 'present',
sitting right next to the newest person on your team, offering meaningful, relevant, and proven coaching
on demand.
Duplicate
A portion of our active corporate clients include: Aloette Cosmetics, BeyondSlim, Corvive, Eternapure,
JElizabeth Boutique, Lifebrook, Umbrella, Xenesta, Xperient, MBA Trading Company, and Zinzino.
Sharing your story is important, but it is only one piece of the duplication equation in a direct sales
company. Our company has developed a unique culture building process called S.P.E.E.D. that can be
customized and implemented at your company. In this platform:
The platform will SHARE the story and qualify the prospects to make a decision, all while notifying the
Member via text message that their prospect is taking a look in real-time.
Our X-Factor platform ELEVATES your company culture by rewarding the Law of ACTion and
providing the need for documented accountability. The NaXum smart tech will motivate your entire
team by virtually delivering your training content 24/7 and reward your members with ACTion points
as they complete your company or leader training. The action reports are viewable by the upline
sponsors so they can follow up with real actionable data.
1. Your Members create curiosity about your products or services in a simple, fast, and duplicatable
process. First, f rom their smartphone or social media accounts, your Members easily sync and add
their contacts directly into the NaXum Predictive APP Engine. Next, they personally share compliant,
pre-written custom content f rom your predictive content library, which we help you create. This
custom content, specifically created for your brand, includes pre-written text message sequences,
social media posts, and blog articles.
2.
3. Eliminate the 'old-school' cliche at the end of a live call or webinar presentation. Now you can
PRESENT with real integrity. Our exclusive duplicatable closing technology tracks and protects your
member's referrals, no matter where the prospect originated f rom. You no longer have to say, “Get
back with the person who invited you,” after the meeting. Even if the potential sponsor is not in
attendance, the moderator can extend a virtual closing invitation link and ENROLL a new member
under the correct sponsor f rom our platform.
4.
5. Our Law of ACTion reporting system promotes real DUPLICATION. Detailed data reports show upline
members exactly where their team is earning action points and give insights so they can properly
recognize, reward, and duplicate the right prospecting activities to ensure their team expands and
your company grows.
Share Present Enroll Elevate

3. Members share done-for-you compliant content off your company blog to engage the people
around them:
Our coded-blog systems and Facebook, Pinterest, LinkedIn, and Twitter, apps allow your Members to
share your done-for-you compliant content. When their friends click and read the content from coded
links, all the banners on the blog are linked to that Member’s capture page.
This is powerful for a number of reasons:
Step 1:
Sharing Content To
Engage Friends
Members are sharing a compliant message. They are not creating their own content, so you
protect yourselves from claims they would traditionally make.
Members are sharing unique content in social media, so it does not feel like spam. Many times,
Members share the same link. It takes unique content to engage your contacts.
The way our blogging system works, this content is all search engine optimized for your company
to capture organic search traffic to be shared with your Members.
1.
2.
3.

4. The prospect views a brief video and invites the prospect to fill out the form to take advantage of ordering
your product.
When they fill out the form, the sponsor will automatically get a text message notification and email in real
time that lets them know they have a new visitor. The system will also automatically begin sending email
autoresponders of testimonials on behalf of the Member to the new prospect.
Once on the inside, the prospect will be able to upgrade and purchase your product
At this point, the Member is going to follow up. From that conversation, the prospect does one of the
following:
a) Not be interested
b) Want a sample of product
c) Want to learn more about becoming a customer or member
After purchasing, the new customer is immediately encouraged to share a
link and earn a reward if the contact they refer, purchases the sample. If
the do earn that reward, the Member is notified and can invite them to
learn more about the business opportunity. It allows customers who are
fans to raise their hand and show that they are willing to share, adding a
viral component to any program.
When prospects click on any of the banners to see the video and fill out the form to fill a box with
products:
Step 2:
Presenting The Story

5. If they are not interested, the Member can let them go and the system will continue to drip testimonials
on them that automatically prompt them to re-engage if they become interested in the future.
If they want a sample, the Member can sell them one through the system and mark the contact for
future followup.
The coded webinar platform solves the primary challenge with closing webinars in our industry.
Traditionally your leaders are hosting a number of live events and webinars for their teams. The issue
with conventional webinars is the close. At the end of the webinars your teams currently use the best
close they have, “Get back to the person that invited you to get started”.
With this type of close the conversion rate is really low because many things can happen between the
moment the new person was excited to get started and the efforts to reconnect with the personal sponsor.
That is where our system is different. It is a replicated webinar platform that integrates your YouTube
Channel. This means each Member has their own unique webinar registration page connected to their
Affiliate ID in your system. Corporate and top leaders can host “getting-started” webinars throughout the
week that can be attended live or the recorded versions to be watched later.
Step 3:
The Coded YoutubeLive
Webinar Platform

6. The real power in this platform is the close. Once your speakers have gotten the prospects to the
place where they are ready to get started, you can simply say, “Click below to sign up today.”
There is a coded join button below the webinar that is linked to each Member’s specific enrollment
page.
This way, the webinar organizer can stay on the line and walk people through enrollment, just like
you would on a 3-way call. The only difference being that instead of walking one person through
enrollment, you may be walking hundreds of people through at the exact same time.
Through the entire process, the system is texting and notifying the Members of their prospects
progress. It notifies them when the prospect registers and when they click the ‘join now’ button.
Once the new team member has enrolled, the sponsor invites them to go into the system and take the
getting started training. At the end of the training is a test. When the new team member finishes the test,
the sponsor gets a notification in their email, along with the new team member’s test answers.
This way, the sponsor can follow up and see the goals of the new team member and truly assist them in
being successful.
After your Member has sponsored their first new Member, being the one responsible for their training
can be daunting. That is where our system’s getting started training plays a huge role in your viral growth.
Step 4:
Followup, Training,
And Duplication

7. The rest of the platform allows your Members to scale their business. Power tools like video email,
autodialing, and text messaging allow them to follow up with prospects and powerfully invite them to take
the next step in learning more about the business and getting started.
Category tags in the contact management system keep your Members organized so they know exactly
who has received the sample of product, who is still a prospect, and who is already on the team. It is
technology that brings freedom to the team members lives and allows them to have the business they
desire.
There are two big issues facing
Direct Selling today:
Unlike direct to consumer brands, the majority of direct sales companies do not have the real data on
what actions from their field are actually creating new members and new sales. The primary reason is
that direct sales companies are disconnected and blind depending on the field to communicate
directly with the customer. In each market, there is no clear system or data collection points on 'what'
specific content and what ACTions are creating new SALES, including new members and customers.
With trends and competition from the 'gig' economy, directly competing with Direct Sales, people
expect systems to just tell them what to do with their limited time. If a member does not have an hour
of free time in the day, the current software platforms do not support their limited time and you will get
little activity or results.
Why Predictive Actions
Make All The Difference
With S.P.E.E.D.
1.
2.

8. What are we doing about the challenges today?
We're moving companies away from a 'reporting' based culture of expecting members to look at old
school reports to know what to do to an 'action' based culture where our "smart" AI system literally tells
your members what to do next!
We KNOW the newest member would have the best chance of real success if a top leader was with
them, step by step, hand in hand, side by side in their home mentoring them. And we also KNOW that a
good mentor is hard to find and not the norm today. And finally, we at NaXum believe it's our divine
duty to pick up the slack where human mentorship ends with predictive technology to deliver the best
and proven ACTions for success.
We do the heavy lifting and perform the hard work to interview your top enrollers in each market. Then
determine exactly what they are "saying" to produce real proven results in hundreds of situations for
prospects, members and existing customers. Such as, but not limited too:
The result is a Smart Predictive ACTion Platform where our algorithms sync to your member's phones and
through apps. At any time of the day or night, our Marketing systems show your members their top 3
opportunities to follow-up with prospects, customers, and team members.
Messaging is done through SMS, Facebook Messenger, WhatsApp, and social media sharing are integrated
with all native apps on the member's phone from Facebook, to Instagram, Pinterest, Twitter, and more.
Direct and Personal Messaging happens through Social Media Sharing, SMS, Facebook Messenger, Email
Address Books, WhatsApp, with all native apps on the member's phone via Facebook, to Instagram,
Pinterest, Twitter, and more.
How to invite a potential customer to a product party?
How to invite a potential member to visit their opportunity website?
How to follow-up when ignored?
What to say when someone visits your website but leaves taking NO action.
What positive media and training to share with their members to empower them to become a better
Networker and Customer Gatherer?
What to say to a member or customer who has not placed an order in the last 35-40 days?
What to say to a team member that has not logged into their app or virtual office in the last 7 days?
Predictive ACTion platforms change everything!
LinkedIn tells you when to wish a friend a happy anniversary.
Gmail finishes your sentences when drafting emails.
NaXum's Predictive Action Engine automatically gives your members their best 'suggested actions' at
any given time to grow their business.

9. We then bring in the X-Factor, a gamified positive media education platform that allows you to
emotionally connect your members daily to why your company exists. We know that 10% of success is
training the 'technical knowledge' side of what to do, but the other 90% is dominated by the member's
belief about themselves and others. Built directly into the NaXum predictive platform we are providing you
a simple, effective, yet powerful way to provide your members with the training they need to RENEW their
mindset and win.
What is the REAL RESULT for your corporate team?
A data-driven results level never before made possible! NOW, you finally have the real proven data on what
is actually creating new members and new customers in each market. You will be able to dial in your
culture, your product, your services, your opportunity, and YOUR total brand messaging at a new 10x level.
You can truly know where your real results are originating from so you can duplicate success across every
aspect of your company!
Want to learn more?
To view a recorded overview of the predictive technology, take a look here:
https://www.naxumtour.com/master/replay/
$
© Copyright 2021 NaXum