Top PPC Paid Search Tips

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Learn our ten top tips for improving your paid search campaigns.

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In short: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1) Cut Down the Clutter ,[object Object],[object Object],[object Object],[object Object]

2) Use a Strict Campaign Structure ,[object Object],[object Object],[object Object]

3) Optimise for Click-through Rate ,[object Object],[object Object],[object Object],[object Object],Do Don’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4) Maximise Cross-Channel Synergies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO PPC DISPLAY

5) Match the Call to Action to the Keyword ,[object Object],Ready to act now and likely concerned about delivery time A deal hunter that needs reassurance Search: “buy xyz” Search: “xyz low price” Buy XYZ – Get it tomorrow Low price XYZ - £99 In stock for Just £99. XYZ Price match guarantee. Buy today for next day delivery! Order in confidence today! www.xyz.com www.xyz.com

6) Separate Landing Pages by Intent ,[object Object],[object Object],Search: ”XYZ design” Search: ”XYZ functionality”

7) Capture the Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],Search Volume

8) Improve Targeting with Negative Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

9) Speed up your Landing Pages ,[object Object],[object Object],[object Object],[object Object]

10) Don’t Gamble or be Vain ,[object Object],[object Object],Image by Tiagø Ribeiro http://www.flickr.com/photos/fixe/3707321233/ CC BY 2.0

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