Documentation of Design prooject, Prospectus Design for MGM college of Fine Art..!!

1. CT
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N P R OJ
G
SI
DE
documentation of design project
prospectus for MGM college of fine arts
balaji raosaheb waghmare
PGDPD graphic design
4th semester,2010
guide - tarun deep girdher
thanks
swrup deb
aditya somway

2. INTRODUCTION
I was very exited to start the ‘design project’ when I learnt that it was to be
project of a short duration. As it would be only 5 weeks long, I was unsure
about what I wanted it to be. I could do a publication, image making or a
branding project. My previous project was also a publication. However I felt
that there was a lot more that I could learn. Hence I chose to make this a
publication project too. I then met my guide Tarun deep Girdher who gave
me important insights about doing a publication.
Recently I visited my previous college, Mahatma Gandhi Mission (MGM) col-
lege of fine arts, and was offered to make their prospectus. My guide also ap-
proved of this as an interesting opportunity and encouraged me to take it up.
The MGM college of fine arts had never had a prospectus. This gave me fur-
ther impetus to do a good job for them.

3. MAHATMA GANDHI MISSION
Having already studied at the MGM college of fine arts, I had a good under-
standing of the institute, its goals and ideals.
Ever since the Golden Age of the Gupta Empire, the Marathwada Region is
known for its rich and glorious background in the fields of art and literature.
Marathwada was the cradle to the world famous heritage sites at Ajanta
and Ellora. It was here that great saint Dnyaneshwar was inspired to write
his commentary on The Bhagwat Geeta, known as The Dnyaneshwary. This
land is the birthplace of the great Empires that form an integral part of Indian
history. The temples, mosques, gurudwaras and numerous historical monu-
ments echo the great cultural heritage even to this day.
Mahatma Gandhi Mission was founded in the year 1983 as a public charitable
trust with the motto of promoting and elevating Technical Education, Medi-
cal Education and health care in Maharashtra and outside of the state.
It now runs about 30 educational and other institutions at Aurangabad,
Mumbai, Nanded, Parbhani and Noida (New Delhi). Apart from the Medical
College, Hospitals, Engineering Colleges and College of Business Administra-
tion, Architecture, Journalism, Computer Science, Information Technology
and other under graduate and post graduate degree courses, performing
arts and visual arts are also. These institutions have acquired a prominent
place in society.
In keeping with this rich tradition, MGM started, MGM College of Fine Art in
the academic year 2003-04. Situated in MGM’S nature-friendly campus at
N-6, CIDCO, Aurangabad. The College is affiliated to Dr. Babasaheb Ambed-
kar Marathwada University, Aurangabad.

4. Content
analysis A
content B
size C
print production D
layout E
font F
colour G
front cover H
conclusion I

5. First of all I collected prospectuses
analysis A
of a few Fine Art colleges and
studied them. I took a note of, the
use of graphic fundamentals in
them as shown below.
1. Govt. School of Art, Aurangabad
2. Delhi College of Fine Art
3. Abhinav Kala Mahavidhyalaya, Pune
4. M. S. Univercity, Baroda
5. MIT College of Pune
6. Seth C.N. College of Fine Art, Ahmedabad
7. National Institute of Design, Ahmedabad
8. School of VISUAL ART, New york

6. After studying the graphic
fundamental used in the various
prospectus; I listed down all their
elements. I then transferred all
this information into digital for-
matted chart ( Attached here )

7. Every college’s prospectus carries
content
came out to be information about
B
a lot of content, as a prospectus the fee structure and future pros-
is the informative identity of the pects of the student after course
college, at the same time it is the completion.
means to attract the students and
their guardians. After studying After considering the above-
quite a few prospectuses I found mentioned expectations, I
some colleges’ prospectus carry a decided to give priority to the
lot of redundant content but lacks important information as given
the basic important information below.
student or their guardians seek at
the time of admissions. Address of College
About college
MGM college being a newly
setup college had very limited Objective & vision
and to the point information
to be conveyed. So I inquired a About Courses
few students regarding there Number of seat
expectations in a college pro-
spectus at the time of admission. Admission Procedure
Some wanted to get a feel of
Fees Structure
the campus life hence expected
photographs, while some ex- Academic Calender
pected an idea about the facilities
available at the campus and some Facilities Available
wanted to know clearly the course
content. When I enquired some “ The Above Points should
be the most viable elements
parents regarding their expecta-
of a prospectus”
tions, one of their major concerns

8. After studying the graphic fun-
damentals, I went on to analyse
the content of each. I can broadly
classify my study of the as physi-
cal study (paper gsm, size of pro-
spectus, number of pages, type of
binding etc.), content study and
visual layout study.
The chart attached here dem-
onstrates the above and their
relationship with each other.

9. size C
The size of a book depends upon student carries around the pro-
the extent of its handling and the spectus only until the admission
subject of the book. For example procedure. Hence while designing
some books are meant to be just a prospectus one must ensure
for reference, to be studied in that apart from being attractive
the library or to read sitting back looking, the prospectus is com-
comfortably like books on History fortable to be held in one’s hand
or Encyclopedia etc. These books at the same time also fits in one’s
are usually big in size to allow bag. Another important aspect a
enough space for the content and designer needs to keep in mind is
can also be heavy. the size of printing paper that will
decide the size of the prospectus
But in the case of a prospectus without wasting paper.
it is important to note that a

10. Keeping all these points in mind
I decided the size of this prospec-
tus to be 5.5 “x 11 “, because with
this size printing paper doesn’t
get wasted. Moreover using the
23”x 36” printing paper sheet I can
accommodate 24 pages (without
front cover) that makes one full
prospectus inner pages set. For
the cover pages I used sheet of
higher GSM in which I get 4 pages
front – back.
print production D
Job Name : MGM Prospectus
Closed size : 5.5x11”
Opne size : 11x11”
Number of Pages : 28
Paper inside : Matt 130 gsm
Paper title : Card sheet 250 gsm
Printing : CMYK
Bonding : Central Staples
Quantity : 500
Total Printing Cost : 25,400/-
One prospectus cost : 50.8/-

11. Before Fixing the Paper I tried
out papers of various GSMs
to see the thickness of the
prospects and the weight of
the prospectus, which proves
out to be important for postal
purposes. I also considered the
budget of my client to decide
the quality of the paper.

12. I spent a lot of time before final-
layout
giving it an added purpose. To
E
izing the layout as I had done bring hierarchy in the fonts I used
lots of explorations. Layout is the texture over the headline fonts.
most important aspect of any I placed the images and the text
publication as the layout gives the in the layout after weighing their
overall look. I used a texture of emphasis. At certain places like
hand made paper in the pro- ‘About college’ I’ve placed the
spectus to bring an artistic feel in photos above the text as the
the prospectus of an art college. image creates more impression
But I sparingly used this texture on the minds of the reader here.
to retain its importance. The While in some places like ‘Admis-
photographs were not gelling well sion Procedure’ I have placed the
with the texture so I applied the text content above the photos
texture over the photographs too. for its importance. I made sure
This added to the artistic feel in that the photographs are placed
the prospectus. I used an orange behind the photographs to avoid
patch throughout the prospectus impressions of image over text
to have continuity. I placed the on the rior side in case of thin
page numbers on this very patch paper quality.

13. Exploration of
Various Textured
For Background

14. Exploration of
Various Layout
on basis of tex-
tual content and
Images

15. Usually serif fonts a preferred in
font
content for which I have used sans
F
publication design as the serif on serif CORBEL font in the prospec-
the letters ensure a flow in read- tus. CORBEL is designed to give
ing thus increasing the reading an uncluttered, clean appearance
speed. But in places where we on screen. The letter forms are
want the reader’s attention or open with soft, flowing curves.
concentration, sans serif fonts It is legible, clear and functional
are used. A prospective being at small sizes. At larger sizes the
an information booklet it inher- detailing and style of the shapes
ently demands reader’s atten- is more apparent resulting in a
tion. Moreover the prospectus modern sans serif type with a
consists of just 24 pages, which is wide range of possible uses
pretty less but contains important

16. For the sub heading I tried using
hand drawn fonts to bring the feel
of an art college, but the body
text font was failing to match with
the hand drawn fonts I was trying
so I decided not to use the hand
drawn fonts and used CORBEL
fonts of greater size instead.

17. n
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Let it be design or our day-to-day the first visual element that draws
life,, colours play a major role, the viewer’s attention, we convey
colours keep attracting us. Choice our feelings to the viewer through
of colour entirely depends on the colours. Hence I used a colour
subject of our design. Colours are palette explained below.

18. Front cover creates the first im-
front cover
inside. The cover that reflects the
H
pression regarding the publication subject of the publication helps
and its purpose in the minds of the reader to choose the book of
the reader. It is the first element his/her interest. Considering all
that interacts with the viewer. these facts I designed the cover of
An impressive cover page attracts this prospectus as shown.
the viewer towards the content

19. Exploration of Vari-
ous Layout on basis
of textual content
and Images

21. Design decisions
Front cover Color
This cover was finally chosen by Orange for symbol was chosen to main-
me for it’s simplicity. tain the yellow throughout publication.
Use of textures Layout decision
Handmade paper texture relates to White space around logo, gives
artistic background. emphasis to MGM and it keeps direct
communication with the viewer.

22. Final Publication Photograph

24. conclusion I
As I already mentioned in my selecting fonts which I picked
introduction, I was extremely up during this project
excited to take up this project, 6. How to decide the font
moreover having Tarun deep Gird- sizes and get hierarchy in the
her as my guide I was equally mo- layout
tivated. Even though my studio 3 7. how to select relevant images
project was a publication project, and use them at the right
during my jury I realized that I had places in the layout
missed out upon a lot many learn- 8. how to use grid system to
ing aspects of publication design. achieve proper alignment in
So this project was going to give my layout
me a thorough understanding
of Publication design under the Apart from these learning, I learnt
guidance of Tarun deep. some basic practices in publica-
tion design from my guide like
Even tough this project lasted just
5 mins still got a huge amount of 1. making some small dummy
learning while doing it. Some of books
my learning were: 2. making rough layouts on the
1. How to select and sort the dummy books
appropriate content 3. exploring font sizes by
2. how to fit the content inside a varying leading, alignment,
book within a proper size indent, drop cap, measure,
3. How to select the appropriate widow and orphans etc
size keeping the paper wast- 4. using design principles
age to the minimum during
printing This way my this design project
4. How to prepare a layout turned out to be a huge learning
suiting the subject of the experience in Publication design
publication for me.
5. I had very weak sense of