Cekinq was created to crack the social communication code between passengers and airlines by working together with the latter to provide the best experience in airlines’ social networking by creating a new platform for airline passengers to interact with the airlines and with other passengers.

1. The Cekinq story
Bala Nair
+6016 9648821
bala.nair@cekinq.com
http://www.twitter.com/balanair
Confidentiality
This document contains confidential information of the Cekinq flow. Any disclosure, duplication or use of this document, in
whole or in part, is strictly prohibited by the recipient of this document without the initial consent of Bala Nair

2. Who am I?
• Bala Nair
• Some dude who believes in redefining the
social experience for the Airline industry

3. Chapter 1 – The problem

4. Social failure!!!!

5. • Too much noise
• Total fans in Facebook can sometimes range over 300K fans
• Not targeted
• Concentrating more on sales and not after sales communication

6. Chapter 2 – The solution

7. A single integrated solution that bridges the gap
between airlines and passengers
communication
COMMUNICATION IS THE DRIVER

8. journey = social network
So with the above formula we can conclude the below
pax + journey = social experience

9. A simple unified interface

10. • By grouping the passengers by flight, we reduce the noise that exists
in the current social networks
• Airlines would be able to interact with passengers in a targeted
manner
• Airlines would be able to perform better analytics and understand
passengers’ behaviors

11. Chapter 3 – The next evolution

12. • Mobile versions of Cekinq by end Jan 2012
• API for third party applications
• Integrating with inflight system for a personalized experience for the
Cekinq users (e.g. welcome screen, suggested contents for inflight
entertainment based on their profile)

13. Chapter 4 – Conclusion

14. An everyday flow without Cekinq
Wait till their
travel date
arrives
Head to the
airport
? ?? Wait in the
boarding hall as
strangers
Fly as strangers

Passengers
purchase ticket

15. An everyday flow with Cekinq
Passengers
purchase ticket
Wait till their
travel date
arrives
Head to the
airport
Wait in the
boarding hall as
friends
Fly as friends










16. 

With Cekinq, passengers are able to communicate with
other passengers in their flight as soon as they
purchase their tickets

17. • SITA will be able to deliver a unique social platform to their clients that
is integrated with their current airline product offerings
• Will be the pioneer in delivering an integrated social offering in the
Airline industry

18. Sorry, image of happy passengers socializing with each
other in the boarding hall cannot be found 
Let’s create this image together!

19. The End