The document discusses how pharmaceutical companies can enhance brand recall among doctors through a diabetes management software called DiaSof. DiaSof allows patients to better manage their condition by sending reminders for tests and storing medical records. It provides graphs and reports to doctors that save time and improve treatment. Pharmaceutical companies can promote brand recall by giving doctors co-branded DiaSof subscription cards to distribute to patients, demonstrating their support for better diabetes management. Both doctors and patients benefit from DiaSof, increasing visits and prescriptions of the sponsoring brands.