SlideShare a Scribd company logo

Marketing management mba ppt

Marketing management mba ppt

1 of 16
Download to read offline
Marketing
Management
Changing Role of Marketing within
Firm
Focus on lower cost & physical efficiency
Marketing shift from physical efficiency to selli
Adoption of marketing approach
Marketing and Four Functions of
Management
 Planning Function
 Organizing Function
 Controlling Function
 Directing Function
4 Ps of Marketing
 4 Ps of marketing
 Product
 Price
 Place
 Promotion
Marketing Mix
 Marketing Mix:
 Combination of 4 controllable variables
 Product
 Price
 Place
 Promotion
The Business Plan
Consumer Needs
Firm’s Purpose
Marketing Plan
Values
Ad

Recommended

Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptsRobin Gulati
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPTYatin Sharma
 

More Related Content

What's hot

Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Dan John
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementSagar Gadekar
 
Evolution of Marketing Concept
Evolution of Marketing ConceptEvolution of Marketing Concept
Evolution of Marketing ConceptCik Aisyahfitrah
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing presentAin Omar
 
Introduction To Marketing
Introduction To MarketingIntroduction To Marketing
Introduction To MarketingSubin Babu
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGSaumya Kumar
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentGayatri Iyer
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementShalini Shetty
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba pptBabasab Patil
 
Marketing research
Marketing researchMarketing research
Marketing researchArian Hadi
 
Marketing concepts an evolution
Marketing concepts an evolutionMarketing concepts an evolution
Marketing concepts an evolutionSundeepkbabu Babu
 

What's hot (20)

Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
 
Marketing
MarketingMarketing
Marketing
 
Market targeting
Market targetingMarket targeting
Market targeting
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Evolution of Marketing Concept
Evolution of Marketing ConceptEvolution of Marketing Concept
Evolution of Marketing Concept
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing present
 
Marketing ppt
Marketing pptMarketing ppt
Marketing ppt
 
Introduction To Marketing
Introduction To MarketingIntroduction To Marketing
Introduction To Marketing
 
Marketing ppt
Marketing pptMarketing ppt
Marketing ppt
 
Philip Kotler Marketing
Philip Kotler MarketingPhilip Kotler Marketing
Philip Kotler Marketing
 
Marketing management process
Marketing management processMarketing management process
Marketing management process
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba ppt
 
INTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENTINTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENT
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Marketing concepts an evolution
Marketing concepts an evolutionMarketing concepts an evolution
Marketing concepts an evolution
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 

Viewers also liked

Philip Kotler Chapter 1
Philip Kotler Chapter 1Philip Kotler Chapter 1
Philip Kotler Chapter 1Nataraj Pangal
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 
Company orientation towards a marketplace
Company orientation towards a marketplaceCompany orientation towards a marketplace
Company orientation towards a marketplaceAshutosh Shukla
 
Demand forecast process and inventory management
Demand forecast process and inventory managementDemand forecast process and inventory management
Demand forecast process and inventory managementAbhishek Kumar
 
What is a company's orientation towards marketplace
What is a company's orientation towards marketplaceWhat is a company's orientation towards marketplace
What is a company's orientation towards marketplaceSameer Mathur
 
Strategic marketing ppt @ mba
Strategic marketing ppt @ mbaStrategic marketing ppt @ mba
Strategic marketing ppt @ mbaBabasab Patil
 
Ppt of indian financial market
Ppt of indian financial marketPpt of indian financial market
Ppt of indian financial marketAaryendr
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing managementHailemariam Kebede
 
Ppt on indian economy
Ppt on indian economyPpt on indian economy
Ppt on indian economyparthproy
 
Renewable Energy Power Point
Renewable Energy Power PointRenewable Energy Power Point
Renewable Energy Power Pointwallbren
 
Renewable Energy Sources
Renewable Energy SourcesRenewable Energy Sources
Renewable Energy SourcesStoyan Dimitrov
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
 

Viewers also liked (20)

MARKETING POWERPOINT
MARKETING POWERPOINTMARKETING POWERPOINT
MARKETING POWERPOINT
 
Philip Kotler Chapter 1
Philip Kotler Chapter 1Philip Kotler Chapter 1
Philip Kotler Chapter 1
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketing
 
52 Types of Marketing Strategies
52 Types of Marketing Strategies52 Types of Marketing Strategies
52 Types of Marketing Strategies
 
Company orientation towards a marketplace
Company orientation towards a marketplaceCompany orientation towards a marketplace
Company orientation towards a marketplace
 
Demand forecast process and inventory management
Demand forecast process and inventory managementDemand forecast process and inventory management
Demand forecast process and inventory management
 
What is a company's orientation towards marketplace
What is a company's orientation towards marketplaceWhat is a company's orientation towards marketplace
What is a company's orientation towards marketplace
 
Strategic marketing ppt @ mba
Strategic marketing ppt @ mbaStrategic marketing ppt @ mba
Strategic marketing ppt @ mba
 
Ppt of indian financial market
Ppt of indian financial marketPpt of indian financial market
Ppt of indian financial market
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
Ppt on indian economy
Ppt on indian economyPpt on indian economy
Ppt on indian economy
 
Renewable Energy Power Point
Renewable Energy Power PointRenewable Energy Power Point
Renewable Energy Power Point
 
PPT ON NON-CONVENTIONAL ENERGY SOURCES (Renewable energy resources)
PPT ON NON-CONVENTIONAL ENERGY SOURCES (Renewable energy resources)PPT ON NON-CONVENTIONAL ENERGY SOURCES (Renewable energy resources)
PPT ON NON-CONVENTIONAL ENERGY SOURCES (Renewable energy resources)
 
Marketing plan ppt slides
Marketing plan ppt slidesMarketing plan ppt slides
Marketing plan ppt slides
 
Strategy Execution
Strategy Execution Strategy Execution
Strategy Execution
 
2016 Content Marketing Playbook
2016 Content Marketing Playbook2016 Content Marketing Playbook
2016 Content Marketing Playbook
 
Renewable Energy Sources
Renewable Energy SourcesRenewable Energy Sources
Renewable Energy Sources
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales Tools
 

Similar to Marketing management mba ppt

Marketing management ppt of mba
Marketing management ppt of  mba Marketing management ppt of  mba
Marketing management ppt of mba Babasab Patil
 
Marketing Point of View
Marketing Point of ViewMarketing Point of View
Marketing Point of ViewZaNyaBroadnax
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer RelationshipsMehmet Cihangir
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
What Is Marketing?
What Is Marketing? What Is Marketing?
What Is Marketing? rbatec
 
Developing marketing strategies and a marketing plan
Developing marketing strategies and a marketing planDeveloping marketing strategies and a marketing plan
Developing marketing strategies and a marketing planMohammed_Alzubaidi
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Hassan Ali
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plans.munthe
 
principles of marketing strategy
principles of marketing strategyprinciples of marketing strategy
principles of marketing strategyMukesh Chauhan
 
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptx
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptxMKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptx
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptxdicunugunma755
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force managementLo-Ann Placido
 
Developing Marketing Strategies.pptx
Developing Marketing Strategies.pptxDeveloping Marketing Strategies.pptx
Developing Marketing Strategies.pptxGunnarGannon
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation,  and ControlWinning Markets Through Strategic Planning, Implementation,  and Control
Winning Markets Through Strategic Planning, Implementation, and ControlSumit Pradhan
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Processdr_ahmadov
 

Similar to Marketing management mba ppt (20)

Marketing management ppt of mba
Marketing management ppt of  mba Marketing management ppt of  mba
Marketing management ppt of mba
 
Marketing Point of View
Marketing Point of ViewMarketing Point of View
Marketing Point of View
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
ch_2.ppt
ch_2.pptch_2.ppt
ch_2.ppt
 
What Is Marketing?
What Is Marketing? What Is Marketing?
What Is Marketing?
 
Developing marketing strategies and a marketing plan
Developing marketing strategies and a marketing planDeveloping marketing strategies and a marketing plan
Developing marketing strategies and a marketing plan
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10
 
Marketing
MarketingMarketing
Marketing
 
principles of marketing strategy
principles of marketing strategyprinciples of marketing strategy
principles of marketing strategy
 
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptx
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptxMKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptx
MKT-001_PPT01-3.STRATEGIC-PLANNING-AND-THE-MARKETING-MANAGEMENT-PROCESS.pptx
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force management
 
Developing Marketing Strategies.pptx
Developing Marketing Strategies.pptxDeveloping Marketing Strategies.pptx
Developing Marketing Strategies.pptx
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation,  and ControlWinning Markets Through Strategic Planning, Implementation,  and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 

More from Babasab Patil

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing  mba 1st sem by baba...Marketing management module 1 core concepts of marketing  mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4  measuring andforecasting demand mba 1st sem by...Marketing management module 4  measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication  3 business correspondence and report writing ...Notes managerial communication  3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2  basic communication skills mba 1st sem ...Notes managerial communication mod 2  basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1  important questions of marketing   mba 1st sem...Marketing management module 1  important questions of marketing   mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing  NASA   before  launching the rocket by babasab ...Discovery shuttle processing  NASA   before  launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Babasab Patil
 
Brasil waterfall byy babasab patil
Brasil waterfall  byy babasab patil Brasil waterfall  byy babasab patil
Brasil waterfall byy babasab patil Babasab Patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 

More from Babasab Patil (20)

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing  mba 1st sem by baba...Marketing management module 1 core concepts of marketing  mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4  measuring andforecasting demand mba 1st sem by...Marketing management module 4  measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication  3 business correspondence and report writing ...Notes managerial communication  3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2  basic communication skills mba 1st sem ...Notes managerial communication mod 2  basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1  important questions of marketing   mba 1st sem...Marketing management module 1  important questions of marketing   mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing  NASA   before  launching the rocket by babasab ...Discovery shuttle processing  NASA   before  launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
 
Brasil waterfall byy babasab patil
Brasil waterfall  byy babasab patil Brasil waterfall  byy babasab patil
Brasil waterfall byy babasab patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 

Recently uploaded

Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxCinoGaming1
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategyRemar Barquilla
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023Dropbox
 
publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfmmople
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfSourav Sikder
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 

Recently uploaded (20)

Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Polyene General Industries Private Limited
Polyene General Industries Private LimitedPolyene General Industries Private Limited
Polyene General Industries Private Limited
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptx
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO Strategy
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Charlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdfCharlie Caldwell - Living Smart with AI.pdf
Charlie Caldwell - Living Smart with AI.pdf
 
DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023
 
publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdf
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
Carol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdfCarol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdf
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdfPan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdf
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 

Marketing management mba ppt

  • 2. Changing Role of Marketing within Firm Focus on lower cost & physical efficiency Marketing shift from physical efficiency to selli Adoption of marketing approach
  • 3. Marketing and Four Functions of Management  Planning Function  Organizing Function  Controlling Function  Directing Function
  • 4. 4 Ps of Marketing  4 Ps of marketing  Product  Price  Place  Promotion
  • 5. Marketing Mix  Marketing Mix:  Combination of 4 controllable variables  Product  Price  Place  Promotion
  • 6. The Business Plan Consumer Needs Firm’s Purpose Marketing Plan Values
  • 7. Firm’s Purpose  What firm is going to do
  • 8. Firm’s Objective  How to accomplish its purpose
  • 9. Marketing Plan  Analyzing  current market situation  opportunities and issues  implementation  finance  control
  • 10. Marketing Plan I. Current Market Situation ~Market Situation ~Competitive Situation ~Macroeconomic Environment
  • 11. II. Opportunities and Issues Analysis ~Opportunities & Threats outside firm ~Strengths & Weaknesses within firm ~Issues Analysis ~Financial & Marketing Objectives Marketing Plan
  • 13. Marketing Plan III. Marketing Strategy ~ID Target Market ~Sales Promotion ~Product Positioning ~Res. & Develop ~Product Line ~Market Research ~Price ~Distribution ~Sales Force ~Level of Service ~Advertising—when and where
  • 14. Benefits of A Good Marketing Plan Firms achieve higher rates of return on invested capital when they have --A clear business purpose --A clear business objective
  • 15. that is reflected in a well-thought-out marketing plan with an effective marketing mix Benefits of A Good Marketing Plan
  • 16. Analyzing Market Potential Transition mass to target marketing  Estimating market potential  Macroeconomic approach  Population approach  Consumption approach

Editor's Notes

  1. From reading the last chapter you should understand the important role that marketing plays in the success of our free market economy and in every agribusiness. Now let’s take the next step, and learn how to manage marketing within the confines of the firm.
  2. Just as marketing has evolved in the general economy, its mission has also changed within the firm in response to new market situations. Until the 1960s when the supply of most items began to dominate demand, the major thrust of marketing work was about how to move things quickly, efficiently, and at lowest cost from here to there. Agricultural marketing focused heavily on the selection of modes of transportation—barge versus rail—and where to build warehouses and grain elevators so as to minimize the total cost of bring the product to the seller. Demand didn’t matter since you could sell everything you had for sale. Demand seemed endless. As the 1960s closed, people began to realize they had more stuff to sell than anybody wanted. Marketing classes responded by teaching people how to sell. The rational was that with enough effort you could “sell eggs to a chicken.” It soon became apparent that while this hard sell approach might work in the short run, it was not a long run solution to the problem of overproduction. Around this time Theodore Leavitt published an article in the Harvard Business Review that called for a new approach to marketing. Leavitt called it the marketing approach you heard about in the last chapter. Rather than starting the marketing effort after the product is produced, Leavitt proposed starting with finding out what customers wanted and then working backward to design the product. It is the best solution in a world where supply exceeds the demand for just about everything.
  3. With the adoption of the marketing approach marketing gives direction to everything the firm does. It also reinforces the value of looking at business management through the lens of the four functions of management approach. Let’s see what happens when we do this. You learned earlier that the planning management function’s objective is put the firm in the best possible position relative to future business conditions and consumer needs. What better way to realize this objective than to employ the marketing approach to see what consumers really want before beginning production. What you learn from this research will help you sharpen the definition of the firm’s purpose (what the firm is going to), and the firm’s objective (how it is going to gain its competitive edge by doing things better, faster, quicker than its competitors). These insights can help the business shape its organizational structure, by helping it identify the critical tasks that must be done for the firm to be successful and seeing that they are given prominence so the organization delivery its products with maximum efficiency and effectiveness. Again, what you learn about consumer wants helps managers design their feedback mechanism (the control function) so they capture the performance of the key items that consumers are most interest in. If all the other steps are done right, it up to management to lead (the directing function) all the employees in profitably satisfying the consumer needs using the you product sell. Thus, what you learn about customer needs from employing the marketing approach gives direction and urgency to everything the firm does to fulfill that need.
  4. Up to now we have taken a big picture perspective at what happens in marketing within a firm. Now it is time to take a more detailed look at what it takes to successfully market a single product. This process is made easier when we employ the idea of the four Ps of marketing—product, price, place, and promotion. The four Ps are things over which managers can exercise control and adjust quickly to fit each situation so they can maximize the chances of making a sale. The goal is to offer just the right product, at just the right price, in just the right place, and with just the right advertising (promotion) to satisfy each customer. Making the sale is all about putting together that perfect set of Ps that your customers cannot resist. You can only do this if you really understand what your customers really want. But what customers really want is always changing. This is why this assessment of customer needs is a never ending activity.
  5. The four Ps of marketing are also called the marketing mix.
  6. At the center of marketing management is the business plan. It is your detailed description of how your firm is going to succeed. It is more than just a checklist of things to do. It tells you, your employees, and the your customers a lot about you and your approach to business. As we said earlier people---both employees and customers---are a vital parts of this process. In today’s booming economy with low unemployment rates people have choices about where they buy things and where they work. They like to do both with organizations whose values match their own. Businesses that operate with integrity and honor have any easier time attracting and keeping good employees and customers. This is why we put values at the start of the business plan. Our next step is define who our customers are, and what unmet need we are going to fill for them.
  7. Once the unmet customer need is defined, we need to decide how we are going to be fill that need. This well defined unmet consumer is the firm’s purpose---what the firm is going to do.
  8. The next step in this process is to define how the firm is going to fill that need. This is the firm’s objective. The objective defines the firm’s sustainable competitive advantage---what it is going to do that is better, faster, quicker, and cheaper than any of its competitors at filling this unmet customer need. The objective is sustainable when what it does is not easily or quickly copied by competitors. With these steps in place, you have the basis for a successful business venture. Now it is time to flesh out the details of your business vision so you can transform it to an operating concern. The first step in that transformation is to develop a marketing plan.
  9. The marketing plan is comprehensive, step-by-step plan that explains to managers, employees, customers, suppliers, and everyone else just how you are going to achieve your success. Each of the four sections of the marketing deals with a key part of this plan. The first section descriptions the current market situation Next section analyzes the situation to see what opportunities exist. The third section is devoted to laying out the details of just how your plan will be successful The last two sections describe the financial implications of your plan and detail how you are going to monitor your progress.
  10. Analysis of the current situation includes review what is going on in this market today and what is likely to happen in the future Timing is everything in business. Opening a small grocery store in rural town that is across the street from a brand new Wal-Mart Superstore is more of a long shot than doing it at the end of town that is just opening a new major housing subdivision with no other food stores for miles. Keeping up with the actions your local planning and zoning board in town may be your first priority since this is where you will find out who your newest competitors might be. The vigilance is needed to understand the impact of the national economy only our business.
  11. Once you have collected all the information you need about the current market situation it is time to systematically analyze what you have found to see where you can be successful. This means matching your analysis of what is going on outside the firm with its internal situation so see where it is most likely to make the most money. A key part of the process is transforming this marketing vision into measurable and attainable financial and marketing objectives. For example, if your original financial goal was to make a 30 percent annual return on your invested capital, selling computer software makes a whole lot more sense than going into the agri-food business. Let’s look more closely at the this analysis process by examining the TOWS analysis—External Threats and Opportunities facing the firm and Internal Strengths and Weaknesses facing the firm.
  12. This TOWS Analysis Grid makes it easier to analyze each potential market strategy by forcing it into one of the four boxes—SO, WO, ST, or WT. The two columns across the top group business separates strategies into those that play to firm’s internal strengths (raise its return on invested capital, ROIC) or weaknesses (lower its return on invested capital). The two horizontal rows separates potential strategies into those that when they interact with the outside world that will either increase its ROIC (Opportunities) or reduce ROIC (Threats). Ideally a new product or strategy will play to a firm’s strength and allow it be able to capitalize on an opportunity presented by the external market. A goofy example might be you are the world’s largest processor of prune juice and have exclusive contracts with prune growers all over world, when it is discovered that prune juice is the perfect cure for dandruff. The point here is scrutinize each potential strategy in this type of framework so you can appreciate its implications before you do anything.
  13. This part of the marketing plan is more familiar to most of us. It deals with the particulars in the marketing plan. Target Market—which group of consumers is our product designed to appeal to the most. Product Positioning---what should consumers think of when they first see our product. Product Line---how many variations of our product should we sell And so on. We will talk more about these when we get to chapter 7 on staying competitive.
  14. This seems like a lot of work. The reality is that agribusinesses that perform this type of analysis on everything they do make more profits because they are more efficient and effective in everything they do. This is reflected in their return on invested capital (ROIC). Their success starts with a clearly defined business purpose and a carefully crafted business objective that gives them a sustainable competitive advantage.
  15. In addition that have a carefully prepared marketing that includes an effective marketing mix of the right product with the right price being sold in the right place with the right promotion To fit the market situation
  16. One of the biggest changes in marketing management in recent years has been the shift from mass marketing to target marketing. Products are no long designed to fit some general customer profile and then mass produced so everyone gets the same thing. Everyone is happy with the product but not totally happy because it does fit you exactly. A good example are one size fits all socks. They fit everyone, but not exactly. Target marketing—also called mass customization—give us the ability to develop products that do fit your exact specifications and at prices most of us can afford. In may cases we are willing to pay a higher price to get greater satisfaction from what we buy. Fitted socks are more expensive, but we are willing to pay more because they give us greater satisfaction. The end of this chapter covers three ways to estimate the size of potential product markets. This calculation is another vital part of the economic valuation of products and strategies that needs to be in the marketing plan.