Organizations everywhere struggle with one specific, real problem- How fast we could deliver value to our customers. That is a critical measure. The Purpose of an organization is the fundamental reason why the organization exists. It is the most central component of core culture. The Purpose of an organization is not the answer to the question, "What do you do?" This typically focuses on products, services and customers. To clarify, it should answer the question, "Why is the work you do important?" Businesses exist to make a profit. But they also exist to make a difference. Through work, individuals can make a difference. They can be part of a meaningful legacy. As we step into the eleventh year of the term "DevOps", it is now mainstream in most organizations. It makes into the Strategy & Board meetings, CIO presentations, press releases and success parties. As most organisations are just scratching the surface, there is a lot to take on when it comes to any transformation initiatives. Primarily focusing on - Speed & Stability. Organizations have realized that - hundreds of deployments do not matter, but matters what - the "Value" to the customer.