I did lead generation Facebook Ad-campaigns for a premier B-School in India. And the results that I got were outstanding.

1. HOW I GENERATED LEADS
FOR JUST ₹ 50 THROUGH
FACEBOOK AD-CAMPAIGNS

2. I did lead generation campaigns
for a premier B-School in India.
College location was in Pune
Target audience:
Location: (Delhi, Haryana, Punjab, UP, Bihar,
Jharkhand, Rajasthan)
Age group: 18-25
Education: Graduates
Course: MBA

3. But what made this campaign
so successful?
Your answer is:
1. A strong headline.
2. Simple image
3. A call-to-action

4. This is how I created the Ad-copy
Description Details Thank You Page
A/B - 1

5. This is how A/B testing worked for me:
A/B - 1
I created 2 Ad-copies having
similar target audience(behaviour)
with 2 different locations.
Locations:
UP, Bihar, Delhi
and Jharkhand
Location:
Only Delhi
Note: I took second location as Delhi since the college has highest number of admissions from this location.
1 2

6. This is how A/B testing worked for me:
Results:
From Ad-campaign 1.
I got 6 leads costing ₹ 131.
From Ad-campaign 2.
I got 10 leads costing ₹ 101.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 1

7. This is how A/B testing worked for me:
A/B - 2
In the second Ad-campaign, I kept
Delhi as it is.
A narrowed down the location to major
cities of UP, Bihar and Jharkhand
Locations:
Lucknow, Agra,
Kanpur, Varanasi,
Patna and Ranchi.
Locations:
Only Delhi
Note: I took second location as Delhi since the college has highest number of admissions from this location.
3 4

8. This is how A/B testing worked for me:
Results:
From Ad-campaign 3.
I got 10 leads costing ₹ 90.
From Ad-campaign 2.
I got 11 leads costing ₹ 92.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 2

9. This is how A/B testing worked for me:
A/B - 3
After analyzing 1,2,3 and 4 Ad-campaign, I
understood most of the conversions were from
major cities and the only thing that was common
is all the leads came from smartphones.
In A/B testing 3.
I kept similar location what I changed was
the behaviour to smartphones only.
Note: I took second location as Delhi since the college has highest number of admissions from this location.

10. This is how A/B testing worked for me:
Results:
From Ad-campaign 4.
I got 23 leads costing ₹ 48.
From Ad-campaign 2.
I got 16 leads costing ₹ 55.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 3

11. This is how A/B testing worked for me:
Results:
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 3

12. Key Learning:
A strong headline caption
Simple image
Perfect landing page on Facebook itself
A/B testing
Audience optimization
Analyzing
Perfect qualified leads

13. Thank You!
- Sagar Bhagirath