Better Business Bureau Serving Greater Cleveland's March 2022 Market Monitor includes stories on protecting your Google Business Profile, the winners of BBB's Spark Award, tax laws, the top scams to avoid of 2022, and more!

1. N E W S F O R B E T T E R B U S I N E S S B U R E A U A C C R E D I T E D B U S I N E S S E S
MARKET
MONITOR
THE
B E T T E R B U S I N E S S B U R E A U S E R V I N G
G R E A T E R C L E V E L A N D
MARCH
2022
B2B DISCOUNTS FOR
BBB ACCREDITED
BUSINESSES
Intellicorp Records, Inc. offers
online criminal checks for
$19.75 each. Other reports also
discounted. Call (800) 539-3717.
Office Depot discount on office
supplies and printing. Contact
Jessica Samp at
(248) 842-7514 or jessica.samp@
officedepot.com. Use SPC Account
#8012 380 6671.
PartnerShip®
offers discounts on
select FedEx®
services including
express packages, ground
packages, and residential delivery,
on both new and existing FedEx®
accounts. Also save at least 70%
on standard and guaranteed LTL
freight shipments with UPS Freight,
YRC Freight, Con-way Freight, and
other reputable carriers, including
competitive pricing on truckload,
expedited, and tradeshow
shipments. Call (800) 599-2902.
Company 119 launched an app
to help you easily get customer
reviews that are sent to your BBB
Business Profile. This is offered free
only to BBB Accredited Businesses.
To sign up, go to maxfeedback.
com/bbb.
Some member discount programs
generate revenue which BBB
reinvests into the organization’s
operations.
INSIDE: • CelebrationofIntegrityHonoringBrandonChrostowski • MeetYourNew
Directors • TopScamstoAvoidin2022 • NewTaxLawsMayImpactBusinessOwners •
Don’t Let Scammers Steal Your
Company’s Google Business Profile
A new scam is targeting company Google Business
Profiles. Though claiming your Google Profile is not
required for your business, it does offer benefits by letting
you take control of your business profile, manage your
Google Reviews and Google Maps, edit your profile, and
update business information, such as address, phone
number, and operating hours.
In this new scheme, scammers click the “Own this business?” link (typically in the
right sidebar after searching for your business in Google), which sends a request
email to the current owner. If you or someone in your company approves this
request, thinking it is legitimate, the scammer can take over your profile. They will
likely change the name of your business and lock you out of the account.
Scammers then use this new business profile, with all of your reviews, to fool
consumers into contacting them. If your business profile is stolen, you’ll need to
go through a process with Google support to reclaim your profile. In the meantime,
your profile may have received bad reviews or been altered by scammers.
This scam can seriously affect a business’s reputation. Watch out for scammers
trying to steal your Google Business Profile by following these tips:
• Reject suspicious ownership requests. Stop scammers in their tracks by
rejecting unauthorized attempts to claim your business profile immediately. If
you aren’t sure if a member of your staff is behind the request, find out before
you accept it.
• Check your email and any alerts you receive from Google in a timely fashion.
Scammers are counting on you not noticing strange activity on your profile.
When initially verifying your account, be sure to use an email that you check
regularly.
• Contact Google support if your account gets hijacked. Regain control of your
stolen account through Google’s support team.
• Always report fraudulent activity. Report any problems to Google immediately.
You can also report your experience at BBB.org/ScamTracker.

2. ®
Followusat:
Reports issued on companies: 214,121
Customer complaints closed: 1,827
Customer reviews submitted: 1,266
BBB.org/cleveland visits: 351,861
Advertising review cases initiated: 13
Investigations Opened: 3
SERVICE TO THE
COMMUNITY
Greater Cleveland BBB Activity
Report: January thru February
Celebration of Integrity Honoring
Brandon Chrostowski of EDWINS
Join us at BBB’s 2022 Celebration of Integrity on
Thursday, April 14, 2022! This year, BBB is excited
to honor Brandon Chrostowski, chef and founder
of internationally lauded EDWINS Leadership &
Restaurant Institute in Shaker Heights as the 2022
Champion of Integrity. EDWINS operates both as a
French fine dining restaurant and culinary institute that
hires and trains recently incarcerated adults for high-end
culinary and hospitality careers. Students are provided
housing, clothing, and numerous other reentry support
services on their journey. EDWINS was showcased in the
Oscar-nominated documentary short “Knife Skills,” which
chronicles EDWINS opening and inspirational first graduating
class. In January 2022, EDWINS was recognized in the New
York Times as one of the top 52 places that help create a changed world, which
Chrostowski says “is a testament, that when you follow a moral compass and do what’s
right and don’t [waver]…it can change the world.”
BBB Serving Greater Cleveland is also excited to
announce the winner of our BBB Spark Award for
young entrepreneurs and recognize our Students of
Integrity scholarship winners. This breakfast event
starts at 8:15 am (doors opening at 7:30 am) at
Stillwater Place in the Cleveland Metroparks Zoo.
A $20 donation to BBB’s Educational Foundation
is requested to attend. If you would like to attend this event or would like to become
involved, contact Pam Anson at pam@cleveland.bbb.org or 216-413-5232.
Meet Your New Directors!
Brad Sieniawski is vice president and not-for-profit market lead for
CBIZ Retirement Plan Services. Brad works primarily with not-for-
profit organizations at CBIZ RPS to help them meet their organization
or institution’s retirement plan goals. In 2019, Brad began leading
CBIZ, Inc.’s national Campus Advantage program, a cross-divisional
services package for higher education industry clients.
In his free time, Brad’s interests include spending time with his wife
and two children. He also loves tinkering with classic cars and working
on projects around the house and is an avid fly fisherman.
Karen Johnson is president of W.F. Hann & Sons, an HVAC
company in Warrensville Heights. At W.F. Hann & Sons, Karen is
responsible for all operations, including accounting, HR, marketing,
and sales. Karen has a long and successful history in accounting
and management, which she has used in her work at W.F. Hann
& Sons, as well as her tenure as second term Chairwoman of the
Board of the Warrensville Hts Area Chamber of Commerce. Karen
also devotes much of her time to supporting young women in
entrepreneurship through speaking engagements, chairing events in
the area, and more.
In her free time, Karen enjoys spending time with her 5 children
and two grandchildren, as well as exercising through
pilates and taking walks.
The Short List
How to Show
Employee Appreciation
In a time of staffing shortages,
Employee Appreciation Day
(March 4th) seems more
important than ever. BBB
offers these tips:
1. Allow for flexibility
Prioritizing flexibility helps
keep morale high and
increases productivity.
This can be done by
offering work from
home, flexible hours, and
encouraging creativity
and feedback.
2. Offer Growth
Opportunities
Teach your team how to
optimize their skills and
work efficiently together
by having guest speakers,
business coaches, or
consultants work with
your staff.
3. Give Personalized Gifts
Avoid spending money on
gifts that aren’t practical.
Instead, consider the likes
and needs of your specific
employee.

3. MARKET
MONITOR
THE
MARCH
2022
Top Scams to
Avoid in 2022
Better Business Bureau Serving Greater
Cleveland has released its Top Ten Scams of
2021. The list was compiled on reports submitted to
BBB Scam TrackerSM
by local consumers. While COVID-19 related
scams did not make the top 10 list this year, the influences of the pandemic
affected the proliferation and types of scams BBB saw in 2021. Reports citing Identity
Theft (#9) increased dramatically from last year primarily due to unemployment fraud during the last tax season.
Scammers took advantage of increased unemployment due to COVID-19 closures and job losses to collect benefits in
the names of unsuspecting victims.
Phishing and Online Purchase Scams took the first and second spots on BBB’s 2021 list. Not surprising considering
the spike in online shopping, supply chain and labor shortages, and the growth of social media advertising. Scammers
have taken advantage of these factors to launch phishing scams and deceptive websites. BBB especially saw this with
the continued reporting of scammers posing as Amazon and Apple representatives in phishing attempts.
Government Agency Imposters (#4), Tech Support (#5), and Sweepstakes, Lottery
& Prizes (#3) have remained steady from their position in 2020. Debt Collection (#7)
scams have increased 2 slots from their 2020 position while reports of Employment
Scams (#8) fell from the number 6 position in the previous year. Fake Check / Money
Order (#10) scams usually also accompany an increased volume of employment scam
reports since scammers will pass off bad checks to “pay” their victims for fake car wrap
or mystery shopping gigs. If you or your business comes across a scam, report it to
BBB Scam TrackerSM
. Your report can help stop others from becoming a victim of a
scam.
New Tax Laws May Impact Business Owners
Do you accept payments from customers through third-party payment or mobile apps
such as Venmo, Zelle, PayPal, and Cash App? Starting January 1st, the IRS announced if
your business accrues more than $600 annually in commercial payments through said
apps, your business will be sent a tax form (Form 1099-K) showing the income you received
to report this as taxable income.
You do not need to report nontaxable income including:
• Money in the form of reimbursement friends/family
• Money received as a gift from friends/family
• Money received from a roommate for rent/utilities
Keep your business up to date on the latest tax scams and tips at BBB.org/taxtips.
BBB offers verified customer
reviews from a brand you
According to a 2022 Bright Local Consumer Survey,
Better Business Bureau
compared to Facebook and Google.
is the review site
most trusted

4. The Market Monitor
Better Business Bureau
200 Treeworth Boulevard
Broadview Heights, OH 44147
Periodicals Postage Paid
The Market Monitor (ISSN 1085-5122). March 2022. Volume 18 No. 1. Published quarterly in March, June, September, and December by Better Business Bureau, Inc. 200 Treeworth Blvd, Broadview Heights, OH 44147,
Periodicals postage paid at Cleveland, OH. POSTMASTER: Send address changes to: The Market Monitor, 200 Treeworth Boulevard, Broadview Heights, OH 44147.
MARCH2022
Accredited Business Spotlight
BBB Cleveland Serving Greater
Cleveland’s board director, Kevin
Adelstein, was recently awarded
a 2021 Northeast Ohio Corporate
College Smart 50 award. Adelstein
is publisher, CEO of the Cleveland
Jewish News, and president of
the Cleveland Jewish Publication
Company, a BBB Accredited
Business.
The award, presented by Cuyahoga Community
College’s Corporate College, recognizes “the top
executives of the 50 smartest companies in the
Northeast Ohio region for their ability to effectively
build and lead successful organizations,” according to
Smart Business magazine.
Congratulations to the other Accredited Businesses
who were also honored:
Bill Cosgrove, Union Home Mortgage
Deborah V. Donley, Vocon
Christopher Gorman, KeyBank
Paul Hanna, Blue Technologies
Dee Haslam, Cleveland Browns
Andrew McCartney, Bowden Manufacturing
BBB’s NEW Resources for your Business
Business HQ: BBB wants to
help your business with its new
Business Headquarters (HQ).
Business HQ offers resources
on marketing strategies, sales,
and technology. You can learn
essential skills like how to build
your brand, drive sales through
Instagram, track KPIs, and more.
Start taking advantage of this new tool by visiting BBB.
org/BizHQ.
Enhance your BBB Business Profile: Accredited
Businesses now have the ability to add URLs to their
BBB Business Profile so potential customers can
directly:
• Make a Reservation
• Book an Appointment
• Find a Table
• Request Consultation
• Start an Order
If you are interested in updating your BBB Business
Profile contact Cassandra Frome at 216-623-8964 x207
or cassandra@cleveland.bbb.org.