The Make in India initiative was launched by the Government of India in September 2014 to encourage companies to manufacture in India and boost job creation. Its objectives were to promote manufacturing investment, create 100 million new jobs by 2022, and increase manufacturing's contribution to GDP. Outcomes included India becoming a top destination for foreign direct investment in 2015, jumping in World Bank's ease of doing business rankings, and states launching their own manufacturing initiatives. However, limitations included the manufacturing sector's decreasing share of GDP, high advertising spending, and criticisms that it was an "ill prepared" pump and show model as GDP growth fell.

1. WHAT IS IT??
• It was launched by government of
INDIA on 25th september,2014.
• The campaign was designed by
WIEDEN+KENNEDY.
• Main purpose was to make India self
reliant.
• “Zero defect Zero effect” was the
slogan coined.
MAKE IN INDIA

2. AIM/OBJECTIVES
1. TO ENCOURAGE COMPANIES TO
MANUFACTURE IN INDIA.
2.TO PROMOTE DEDICATED
MANUFACTURING INVESTMENT.
3.TO CREATE 100 MILLIONS MORE
JOBS BY 2022.
4.ENSURE THAT THE CONTRIBUTION
OF MANUFACTURING SECTOR IN GDP
INCREASES.

3. OUTCOMES
• INDIA emerged as top destination globally in 2015 for FDI.
• Surpassing USA and CHINA.
• 100% FDI is permitted in all 100 sectors except some.
• In the WHO “EASE OF DOING BUSSINESS” Index INDIA
jumped from 130th position to 63rd position in 2016.
• States started on focusing “98 ACTION PLAN”.
• Many states came up with their own initiatives like: Magnetic
Maharashtra, Happening Haryana, Vibrant Gujrat etc.

4. GROUND REPORT
• KIA announced investment worth $1.1 billion for setting up
manufacturing unit in Anantapur, Andhra Pradesh.
• Elon musk also intended to come up with TESLA
manufacturing unit in INDIA.
• In defence sector India reserves 26 goods that wuold be
only produced by local suppliers.
• Various electronic companies pledged investment in India to
begin manufacturing e.g. xiomi,samsung,vivo etc.

5. LIMITATIONS
• Country’s GDP fell down.
• Share of manufacturing sector
decreases from 16.3% in 2014-
15 to 15.1% in 2019-20.
• Huge money was spent on
advertisement.
• LION of MAKE IN INDIA was
said to be “ill prepared”.
• It was a huge ”pump and show”
model.
• In the past 20 years INDIA’s
GDP growth rate has never
been too low.