Global Influencer Market size was valued at USD 10.39 Billion in 2021 and is poised to grow from USD 13.86 Billion in 2022 to USD 139 Billion by 2030, at a CAGR of 33.4% during the forecast period (2023-2030).
1. Global Influencer Market Size, Share, Growth Analysis, By Application,
By End-user - Industry Forecast 2023-2030
Global Influencer Market size was valued at USD 10.39 Billion in 2021 and is
poised to grow from USD 13.86 Billion in 2022 to USD 139 Billion by 2030, at
a CAGR of 33.4% during the forecast period (2023-2030).
The influencer market has grown exponentially in recent years. The increasing use
of the internet and smartphones are one of the reasons for public engagement in
these influencer platforms. This is because the brand realized the potential of
online platforms and started focusing on personalized ads and displaying relevant
ads for a better customer experience. Now various companies are reaching out to
influencers for endorsing the products as they are better connected with the
audience and the audience could relate more with the influencer and product which
make Influencer Marketing an important part of product branding strategy for large
companies. These new branding strategies will enhance the growth of Influencer
Marketing in the coming years.