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Introduction
The business of banking is essential for the
economy of any country. Today, banks are
perceived as indispensable institutions not
only by the business community, but also
by ordinary public. The concept of multi-
functional banks in the globalized
economy, providing various types of
services, has radically changed the
historical scope of banking business.
2
1.
What is Bank?
Let’s start with this 
“
A bank is a financial institution licensed to receive deposits and make loans. Banks
may also provide financial services, such as wealth management, currency
exchange and safe deposit boxes.
There are two types of banks: commercial/retail banks and investment banks.
Banks are critical to our economy. In most countries, banks are regulated by the
national government or central bank.
The primary function of banks is to put their account holders' money to use by
lending it out to others
4
Who is Bank
Customer?
5
○ For a bank, a customer is a person who is
utilizing one or more of the services provided
by the bank. A customer is a person through
whom the bank gets an opportunity to make
an earning in return to the service they can
provide the customer with. For Ex: an
individual who has a checking account with
a bank or an individual who has a mortgage
or a loan with the bank or an individual who
has a fixed deposit with the bank are all
customers of the bank.
6
Reasons for
staying with
current bank
7
You can also
split your
content
8
Bank&Customer
Relationship
Relationships
Licensor
and
Licensee
Agent
and
Principal
Bailor
and
Bailee
9
Advisor
and
Client
Debtor
and
Creditor
Hypothecator
and
Hypothecatee
Pledger
and
Pledgee
In two or three
columns Relationship of
Debtor and
Creditor
When a customer opens
an account with a bank
and if the account has a
credit balance, then the
relationship is that of
debtor (banker / bank)
and creditor (customer).
Relationship of
Pledger and
Pledgee
This happens when
customer pledges
(promises) certain
assets or security with
the bank in order to get
a loan.
Relationship of
Licensor and
Licensee
This happens when
the banker gives a
sale deposit locker to
the customer
10
Relationship of
Advisor and Client
When a customer invests in
securities, the banker acts
as an advisor
In two or three
columns
Relationship of
Bailor and Bailee
Bailment is a contract
for delivering goods by
one party to another to
be held in trust for a
specific period and
returned when the
purpose is ended.
Bailor is the party that
delivers property to
another.
Bailee is the party to
whom the property is
delivered.
Relationship of
Hypothecator
and
Hypothecatee
This happens when the
customer
hypothecates
(pledges) certain
movable or non-
movable property or
assets with the banker
in order to get a loan.
Relationship of
Agent and
Principal
The banker acts as an
agent of the customer
(principal) by
providing agency
services
11
Some Examples about
Customer Satisfaction
12
13
14
Twitter Customer Service example
15
Thanks 
16

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The Essential Role of Banks in the Economy

  • 1.
  • 2. Introduction The business of banking is essential for the economy of any country. Today, banks are perceived as indispensable institutions not only by the business community, but also by ordinary public. The concept of multi- functional banks in the globalized economy, providing various types of services, has radically changed the historical scope of banking business. 2
  • 3. 1. What is Bank? Let’s start with this 
  • 4. “ A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services, such as wealth management, currency exchange and safe deposit boxes. There are two types of banks: commercial/retail banks and investment banks. Banks are critical to our economy. In most countries, banks are regulated by the national government or central bank. The primary function of banks is to put their account holders' money to use by lending it out to others 4
  • 6. ○ For a bank, a customer is a person who is utilizing one or more of the services provided by the bank. A customer is a person through whom the bank gets an opportunity to make an earning in return to the service they can provide the customer with. For Ex: an individual who has a checking account with a bank or an individual who has a mortgage or a loan with the bank or an individual who has a fixed deposit with the bank are all customers of the bank. 6
  • 8. You can also split your content 8 Bank&Customer Relationship
  • 10. In two or three columns Relationship of Debtor and Creditor When a customer opens an account with a bank and if the account has a credit balance, then the relationship is that of debtor (banker / bank) and creditor (customer). Relationship of Pledger and Pledgee This happens when customer pledges (promises) certain assets or security with the bank in order to get a loan. Relationship of Licensor and Licensee This happens when the banker gives a sale deposit locker to the customer 10 Relationship of Advisor and Client When a customer invests in securities, the banker acts as an advisor
  • 11. In two or three columns Relationship of Bailor and Bailee Bailment is a contract for delivering goods by one party to another to be held in trust for a specific period and returned when the purpose is ended. Bailor is the party that delivers property to another. Bailee is the party to whom the property is delivered. Relationship of Hypothecator and Hypothecatee This happens when the customer hypothecates (pledges) certain movable or non- movable property or assets with the banker in order to get a loan. Relationship of Agent and Principal The banker acts as an agent of the customer (principal) by providing agency services 11
  • 12. Some Examples about Customer Satisfaction 12
  • 13. 13
  • 15. 15