Definition on Innovation in an architectural firm.

1. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
1University of the Basque Country
2019
participants
Aymen Aiblu
Ivana Gjorgieva
MANAGEMENT OF
INNOVATION
5th
year Bachelor Degree
Prof. Xabier Barrutieta, March
WHO, WHY and HOW

2. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
2University of the Basque Country
2019
There are many different definitions for
innovation; Merriam-Webster defines it as:
- The act or process of introducing new ideas, devices, or
methods.
- The introduction of something new.
- A new idea, method, or device.
To us innovation means making an impact on society.
The bigger the impact, the greater the innovation. We use
this definition:
“Innovation is the creation and delivery of new
customer value in the marketplace, with a
sustainable business model.”
Definition of Innovation:

3. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
3University of the Basque Country
2019
PROGRAMME AND OBJECTIVES
Who demands Innovation?
➢ Technology drives industry, industry demands innovation.
➢ The business itself demands innovation.
➢ Society demands innovation.
➢ Us individuals, employers, government, we all do.
We are in the midst of an era of new possibilities.
This means that the rules of business are being rewritten
almost daily.
Potential rewards as well as risks have never been greater.
Increasing revenue, profitability, customer service,
shareholder value, all depend on innovation.
Profitable innovation is a dynamic system of continuously
developing new business models, improving the customer
experience as well as launching new products and services.

4. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
4University of the Basque Country
2019
When the process of innovation solves a problem.
It’s important to understand the customers needs, because
they don’t always know what their needs/wants are.
When you have a solution that puts the customer in the
center and understand well their problem needs, the
innovation is successful.
PROGRAMME AND OBJECTIVES
When is a solution or a design innovative?

5. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
5University of the Basque Country
2019
Is Innovation necessary?
Innovation brings to people what they did not ask to satisfy
what they needed.
When someone comes along and sees beyond the status
quo, sees things that others missed, others ignored, things
that have been long since forgotten about.
Is up to the people/customer to decide whether or not they
like and celebrate the discovery, some protest the
innovation, some claim that is invalid or imaginary.
Yet is these new innovations that potentially change
everything, like the wheels, cars, the internet, computer,
smartphone...
The importance of innovation is increasing significantly.
Currently, innovation has become a major factor in
influencing strategic planning.
It has been acknowledged that innovation leads to wealth
creation.

6. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
6University of the Basque Country
2019
What is NOT Innovation?
INNOVATION IS NOT ALL ABOUT IDEAS
- A great idea is a solid foundation for
innovation and is a pivotal part of the
innovation journey. But an idea by itself is
worthless unless something is done with it.
Ideas are just near the start of an arduous
process requiring a lot of hard work. It
should start with strategy, then there
should be a clear view of customer needs,
habits, beliefs, practices etc, to use as
stimuli for the creative phase. Once the
idea has been generated, it must be
validated. And then the really hard work
starts – development, implementation and
market growth.

7. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
7University of the Basque Country
2019
What is NOT Innovation?
INVENTION IS NOT INNOVATION - Investment in
technology at the front end doesn’t immediately result in
innovation, it results in inventions. An invention by itself is
essentially worthless. It only has a tradeable value if
somebody else wants to buy it. It is only once it is exploited
and starts adding value that it becomes innovation. Original
inventions can be protected through intellectual property
such as a patent. But the fact that the vast majority of
registered patents are never exploited underlines the point
that an invention is a precursor to innovation.
INNOVATION IS NOT CREATIVITY, but you can put
creativity to your innovation. Creativity is generating an
idea. Innovation is generating a solution to a problem.
TO BE DIFFERENT IS NOT INNOVATION - It does take into
account to be different, but it doesn’t solve any problem.

8. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
8University of the Basque Country
2019
PRACTICAL INNOVATION:
PROGRAMME AND OBJECTIVES
It helps innovators see beyond current
convention, counters the natural risk
aversion that large companies have
to innovate, and mobilizes employees to
accomplish their goal.
In short, innovation is the only way to
change the rules of the game for lasting
advantage.

9. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
9University of the Basque Country
2019
There are Five key elements that
come together to create an
innovation blueprint, and an
Innovation Architect needs to
acquire the skills to master each.
PROGRAMME AND OBJECTIVES
1. The ability to set innovation objectives:
Remembering that innovation is a tool to
serve company.
2. The ability to identify innovation
building blocks:
We have to understand what are the main
components of building across
organizational innovation program.

10. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
10University of the Basque Country
2019
PROGRAMME AND OBJECTIVES
3. The ability to harness internal support
and pirkeur (represents ambition,
independence, strength, reliability,
determination, and professionalism) the
additional resources needed to be
supplemented:
This will ensure the long term impact of the
innovation efforts.
4. The ability to develop an innovation
blueprint:
Innovation architects needs to design a plan, we
need to think how to roll out the innovation program,
creating traction and results.

11. Magement of Innovation
HIGHER TECHNICAL SCHOOL OF ARCHITECTURE
11University of the Basque Country
2019
5. The ability to set and to manage
innovation metrics:
PROGRAMME AND OBJECTIVES
Innovation architects needs to know
what are the KPIs (Key Performance
Indicator) that needs to be measured
in different stages of the program, this
will allow us to adapt in real time, and
creating an impact for the long term.