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Provide free trials using
Trialforce
Avanish Kumar
Team Lead, EPAM
@Avanish1707
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures
are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
Ashutosh Tripathi
Solution Architect, EPAM
@ashutosh_sfdc
• Why use trialforce ?
• Basic terminology in trialforce setup
• Understanding the Relational Architecture
• Ways to create TSO
• Template Versioning & Upgrade behavior
• Custom Branding & Benefits
• Provide free Trials
• Demo using Environment Hub
• Q&A
Agenda..!!
Why use Trialforce
Trialforce lets you provision a free trial of your offering quickly and easily. Each time a trial is
provisioned, Trialforce creates a lead in the License Management App, which helps you track
usage and convert prospects into paying customers. With Trialforce, you can:
● Run your own marketing campaign to maximize customer reach and adoption.
● Customize your offering, including branding, functionality, design, data, and trial
experience.
● Manage trials for multiple offerings, versions, and editions from one convenient place.
● Let customers, including non-admin users, try your app or component without logging in
to their production environment.
Basic terminology in Trialforce setup
TMO: Trialforce Management Org lets you create and manage Trialforce Source Orgs (TSO)
and specify custom branding for your login page and emails.
TSO: A Trialforce Source Organization (TSO) acts as the basis for a new trial org. You can
create a trialforce template from TSO org.
Trialforce Template: A Trialforce template is a snapshot of your Trialforce Source
Organization (TSO) at a given instance in time.
Free Trial/Demo Org: A free demo org created from TSO org using trialforce template id. A
trial environment where customer can experience your offerings.
Relational Architecture
Ways to create TSO
Using TMO: TMO is the central location to manage all your TSOs. You can do following two
tasks in the TMO org.
• Create Trialforce source orgs.
• Define Templates for custom branding
Using Environment Hub: This is also a central location to manage your TSOs, demo
orgs(free trial orgs).
• Create TSOs from Environment Hub
• Create Demo Orgs specifying the trialforce template
Template Versioning
Custom Branding & Benefits
Pre-requisites:-
• Must have a TMO ready
• Must be qualified ISV partner, and your offering must have passed the AppExchange
security review.
Using custom branding you can :–
• A branded login page enables you to specify your login domain and login site .
• A login domain ends with .cloudforce.com, so if your company name is “abc,” your
login domain is abc.cloudforce.com.
• Your custom login site includes your text and company logo and mobile-friendly
versions of your login site.
• You can setup and branded emails.
• Branded emails allow you to specify fields in system-generated emails so that your
company name, address, and other pertinent details are used in email
correspondence.
Provide free trials
❖ Using App-Exchange: Client can directly begin the trial of your offering from the app-
exchange listing. This is the easiest way to make your trial available as it is required few
steps to configure.
❖ Using Trialforce
❖ Using test drive: Publishing > Listing > Trial Tab > Offer a test drive
❖ Free Trial on your website: Expose an HTML form on your website, once the prospect
submit the form, Salesforce spin a free trial org based on the template.
❖ Using SignUpRequest API: This is the programmatic approach where you can
have the full control of the sign-up process using advance level of customizations.
References
● Trailhead Link : https://trailhead.salesforce.com/content/learn/modules/isv_app_trials
● Developer Guide : https://developer.salesforce.com/docs/atlas.en-
us.packagingGuide.meta/packagingGuide/trialforce_conceptual_overview.htm
Q & A
Quiz
How to Provide a free trial of your solution using Trialforce

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How to Provide a free trial of your solution using Trialforce

  • 1. Provide free trials using Trialforce
  • 2. Avanish Kumar Team Lead, EPAM @Avanish1707
  • 3. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 5. • Why use trialforce ? • Basic terminology in trialforce setup • Understanding the Relational Architecture • Ways to create TSO • Template Versioning & Upgrade behavior • Custom Branding & Benefits • Provide free Trials • Demo using Environment Hub • Q&A Agenda..!!
  • 6. Why use Trialforce Trialforce lets you provision a free trial of your offering quickly and easily. Each time a trial is provisioned, Trialforce creates a lead in the License Management App, which helps you track usage and convert prospects into paying customers. With Trialforce, you can: ● Run your own marketing campaign to maximize customer reach and adoption. ● Customize your offering, including branding, functionality, design, data, and trial experience. ● Manage trials for multiple offerings, versions, and editions from one convenient place. ● Let customers, including non-admin users, try your app or component without logging in to their production environment.
  • 7. Basic terminology in Trialforce setup TMO: Trialforce Management Org lets you create and manage Trialforce Source Orgs (TSO) and specify custom branding for your login page and emails. TSO: A Trialforce Source Organization (TSO) acts as the basis for a new trial org. You can create a trialforce template from TSO org. Trialforce Template: A Trialforce template is a snapshot of your Trialforce Source Organization (TSO) at a given instance in time. Free Trial/Demo Org: A free demo org created from TSO org using trialforce template id. A trial environment where customer can experience your offerings.
  • 9. Ways to create TSO Using TMO: TMO is the central location to manage all your TSOs. You can do following two tasks in the TMO org. • Create Trialforce source orgs. • Define Templates for custom branding Using Environment Hub: This is also a central location to manage your TSOs, demo orgs(free trial orgs). • Create TSOs from Environment Hub • Create Demo Orgs specifying the trialforce template
  • 11. Custom Branding & Benefits Pre-requisites:- • Must have a TMO ready • Must be qualified ISV partner, and your offering must have passed the AppExchange security review. Using custom branding you can :– • A branded login page enables you to specify your login domain and login site . • A login domain ends with .cloudforce.com, so if your company name is “abc,” your login domain is abc.cloudforce.com. • Your custom login site includes your text and company logo and mobile-friendly versions of your login site. • You can setup and branded emails. • Branded emails allow you to specify fields in system-generated emails so that your company name, address, and other pertinent details are used in email correspondence.
  • 12. Provide free trials ❖ Using App-Exchange: Client can directly begin the trial of your offering from the app- exchange listing. This is the easiest way to make your trial available as it is required few steps to configure. ❖ Using Trialforce ❖ Using test drive: Publishing > Listing > Trial Tab > Offer a test drive ❖ Free Trial on your website: Expose an HTML form on your website, once the prospect submit the form, Salesforce spin a free trial org based on the template. ❖ Using SignUpRequest API: This is the programmatic approach where you can have the full control of the sign-up process using advance level of customizations.
  • 13. References ● Trailhead Link : https://trailhead.salesforce.com/content/learn/modules/isv_app_trials ● Developer Guide : https://developer.salesforce.com/docs/atlas.en- us.packagingGuide.meta/packagingGuide/trialforce_conceptual_overview.htm
  • 14. Q & A
  • 15. Quiz