This presentation shows how one can use GTM (Google Tag Manager) to set up relevant event tracking and passing data to Google Analytics. We show both simple steps like tracking button clicks or Add to Carts and also dig deeper into utilizing Data Layer and pushing Weather Conditions during the user session to Google Analytics as Custom Dimensions.

1. TOP 5 GTM APPLICATIONS FOR
YOUR E-SHOP
AURIMAS PAULIUS GIRČYS

2. WHAT IS GTM AND WHY SHOULD
YOU CARE?

3. CHECKING IF YOU HAVE ACTIVE
GTM CODE

4. INSTALLING GTM ON WORDPRESS

5. INSTALLING GTM ON ANY OTHER CMS

6. 1. STANDARD GTM SOLUTIONS

7. TRACKING ELEMENT CLICKS ON YOUR
PAGE

8. HOW TO IDENTIFY ELEMENT CLICKS
WITH GTM

9. TRACKING ELEMENT CLICKS

10. TRACKING ANY OTHER CLICK

12. 2. TRACKING ADD-TO-CART
CLICKS

13. HOW TO TRACK ADD TO CART CLICKS

14. WITH DATA LAYER WE CAN DO MORE

15. 3. TRACKING WEATHER IMPACT
ON SALES

16. SOLUTION:
+

17. WHAT PEOPLE DON‘T HAVE WITH
STANDARD GA IMPLEMENTATION?

18. PUSHING WEATHER DATA TO DATA
LAYER

19. PUSHING WEATHER DATA THROUGH
API

20. CREATING WEATHER DATA VARIABLES

21. PUSHING WEATHER DATA TO GA
THROUGH CUSTOM DIMENSIONS

22. RESULTS:

23. 4. EMPOWERING YOUR BLOG

24. SOLUTION:
+

25. SOLUTION IN ACTION

26. ALL OF US HAVE
BLOGS

27. LET‘S CREATE YOUR FIRST FEED

28. CREATING POSTID AND POSTTYPE
VARIABLES IN GTM

29. WE SEE VARIABLE VALUES WITH GTM

30. PUSHING VARIABLE VALUES TO
FACEBOOK

31. UPLOADING THE FEED TO FACEBOOK

32. LET‘S CHOOSE, THAT WE SHOW THE
ADS TO NEW PROSPECTS

33. CREATING FACEBOOK PRODUCT
CATALOGUE ADS

34. RESULT

35. 5. CREATING A FIRST INTERACTION
WITH THE SITE DIMENSION

36. DO YOU WANT TO LEARN HOW PEOPLE
FOUND YOUR SITE?

37. HAS THE USER
VISITED YOUR
SITE BEFORE?
https://www.analyticsmania.com/post/track-the-initial-traffic-source-of-the-visitor-gtm/

38. LET‘S MAKE SURE THAT COOKIE IS
ACTIVE

39. CREATING GA CUSTOM DIMENSION

40. CREATING VARIABLE TO PASS VALUE
FROM THE COOKIE

41. MAKING SURE THAT EVERYTHING
WORKS

42. MAKING SURE THAT PIXEL FIRES
BEFORE GA TRIGGER

43. PASSING INFO TO GA AS CUSTOM
DIMENSION

44. RESULTS

45. AURIMAS@APGMEDIA.LT
LETS GROW SALES BY EXTRACTING
MAXIMUM FROM THE DATA AROUND US.
AURIMAS PAULIUS GIRČYS