Joe Millward & Michael Gjere (3M): Bringing the New Reality to the Enterprise

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This document discusses augmenting the enterprise with immersive technologies like augmented and virtual reality. It introduces two 3M employees working in this area and provides guidance on building advocacy, developing content and technology frameworks, analyzing data and metrics, and identifying revenue opportunities for immersive technologies. The document advocates educating employees, developing consistent design standards, tracking analytics to understand usage and make improvements, and setting key performance indicators to measure success.

Technology

3M Confidential.1 6 June 2017. All Rights Reserved.© 3M
COVER MONTAGE GOES HERE
Delete this placeholder and replace with montage.
Augmenting the Enterprise

3M Confidential.2 6 June 2017. All Rights Reserved.© 3M
US
Michael Gjere
18 years in digital
Game design
Usability design
4.5 years at 3M
Joe Millward
15 years in digital
10 years in animation
Over 5 years in AR/VR
18 Months at 3M

3M Confidential.3 6 June 2017. All Rights Reserved.© 3M
Immersive Technology Showcase

3M Confidential.4 6 June 2017. All Rights Reserved.© 3M
o Build Advocacy
o Content and Tech Frameworks
o Data & Analytics
o Metrics & Measurement
o Identify Revenue Opportunities
Augmenting the Enterprise

3M Confidential.5 6 June 2017. All Rights Reserved.© 3M
Building Advocacy
o Find & foster the enthusiasts
o Centralize communication
o Educate, Educate, Educate
o Celebrate the successes
o Get everyone into a headset

3M Confidential.6 6 June 2017. All Rights Reserved.© 3M
Content & Tech Frameworks
Visual Consistency
o Design for each unique experience, but
keep your corporate vision and message in
mind.
o Models
o UI
o Multiple devices - develop for more than
one device and understand their
differences.

3M Confidential.7 6 June 2017. All Rights Reserved.© 3M
Design
o Can the experience could only be
delivered in AR/VR?
o UI & UX is King – Audio is as
important as visuals
o Develop a Corporate Immersive
Design Language
o Add context if possible

3M Confidential.8 6 June 2017. All Rights Reserved.© 3M
Design Idea Tools
Mike Alger 2015

3M Confidential.9 6 June 2017. All Rights Reserved.© 3M
Design Idea Tools
Sketchbox VR
Anyland

3M Confidential.10 6 June 2017. All Rights Reserved.© 3M
Content & Tech Frameworks
Asset management
o Own your asset library
o Reuse assets when and where you can
o Design modular experiences when
possible.

3M Confidential.11 6 June 2017. All Rights Reserved.© 3M
Data and Analytics
Every click, touch, interaction, view
and gesture can be tracked using
analytics tools.
Understand what to measure and
make changes based on data
Unity allows analytical data to be
pushed through any number of tools
(Google, Facebook, native Unity, etc.)

3M Confidential.12 6 June 2017. All Rights Reserved.© 3M
Data and Analytics
What can we learn?
o Can we help people understand and
follow processes?
o Should we change the process?
o Should we change our product to
match how people are using it?
o Is there something we didn’t know
that we didn’t know?

3M Confidential.13 6 June 2017. All Rights Reserved.© 3M
Metrics and Reporting
o Set realistic KPIs & communicate to
stakeholders
o Create reports for tools already used
in your company
o Revisit KPIs & adjust with each project

3M Confidential.14 6 June 2017. All Rights Reserved.© 3M

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