A quick deck that I used to talk about how to crack and scale B2B Sales for SaaS companies. I focus on two things; Buyer's Journey and Sales Pipeline.

1. Cracking B2B Sales

2. How am I here?
● Founded Hardware startup right out of college
○ Failed spectacularly!!! (Raised ~$5,000 F&F, ~$30,000 Startup
Chile)
● Joined Profoundis shortly after
○ Started off with Growth Marketing
○ Transitioned into sales: $200,000 Annual Revenue Run-rate
● Acquired by FullContact
○ Managing a sales team: Incremental QoQ Revenue

3. Let’s get 1 thing straight...

4. Buyer’s Journey

5. How that translates into Sales Stages

6. What the numbers say

7. 3 numbers that matter most
Total Opportunities added per week
Average ticket size
Time to Close

8. Aswin Shibu
ashwin.shibu@gmail.com