Small business bigmarketing_introduction

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An introduction to the Small Business, Big Marketing seminar

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  • In today's world people have fast and convenient access information online and customers are increasingly taking control of their needs.On Demand - Customers want information on demand with the freedom and flexibility. Consumers are connected and expect instant information and immediate gratification. Time compression - Research from Datamonitor found that 44% of consumers across 14 countries now say that it’s difficult to manage their daily obligations and find time to relax. In addition to that we are faced with wide range of choice Equals - Customers don't trust advertising anymore - 92% of global consumers say they trust earned media (word-of-mouth and online recommendations) above all other forms of advertising, an increase of 18% since 2007. although online consumer reviews are the second most trusted form of advertising with 70% of global consumers trusting them, an increase of 15% in four years.
  • Small business bigmarketing_introduction

    1. 1. Small BusinessBig MarketingBetter Business Series
    2. 2. How can you acquire and retain more clients in the current market?2
    3. 3. What are your clients doing right now?Uptake of new technology exponentially increasing in speedand is the main driver of change 3
    4. 4. Shift from Corporate to Community has begun Morningstar.com Traffic AmericanFunds.com Traffic Facebook Traffic4
    5. 5. Search Engine vs. A Community 5
    6. 6. Social vs. Professional 6
    7. 7. Social Media, it’s not just for teenagers… Source: Franklin Templeton Investments, 20127
    8. 8. Everyday things are being re-imagined 8
    9. 9. Something more recent…
    10. 10. News before the news even breaks…..
    11. 11. Every day things are being re-imagined 11
    12. 12. Consumer behaviour has changedOnDemand Online Recommendation Source: Nielsen’s Global Trust in Advertising Survey 2012 12
    13. 13. Our industry is also changing... 50% of Australians across all age groups want simple advice or a DIY option for financial advice.
    14. 14. Same effort, different focus Traditional Modern Marketing Marketing 14
    15. 15. Just part of your marketing mix Traditional Modern Marketing & Marketing 15

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