How to attract your client

1. LORD
FORD
Techniques
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Client Acquisition
Strategy

2. When you ENTER a new workplace or
MEET your clients, it can sometimes
be difficult to break the ice.
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Being an EFFECTIVE COMMUNICATOR does not happen overnight.
In fact it can take practice. - Brandon Gaille

3. LEISURE
Create
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1
Themes & Tips

4. How to Start a Conversation with Your Client
for the First Time.
LEISURE
Start Talking about:
F
O
R
D
Family
Occupation
Recreation
Dreams
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5. ORGANIZATION
Discuss
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6. ROADBLOCKS
Digest
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7. DESIRES
Absorb
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Themes & Tips

8. FACTS
Present
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Themes & Tips

9. OPPORTUNITIES
Observe
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Themes & Tips

10. REASONS
Provide
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Themes & Tips

11. DELIVERY
Supply
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Themes & Tips

12. Create
LEISURE
Discuss
ORGANIZATION
Digest
ROADBLOCKS
Absorb
DESIRES
Present
FACTS
Observe
OPPORTUNITIES
Provide
REASONS
Supply
DELIVERY
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LORD FORD
Framework

13. Hunters Visitors Leads Customers Advocates
ATTRACT CONVERT CLOSE ENGAGE
1 2 3 4 5
“Visibility” “Interest” “Desire” “Action”
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CUSTOMER ACQUISITION
Journey

14. Thank You
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