Optimizing your Instagram profile will provide a better user experience. First of all, make your profile public. A colorful profile picture can certainly make your profile attractive. Go for a simple and searchable username, preferably a business name. Including a valid link in your bio will also enrich your account.
Suitable keywords can drive traffic to your account. Do not forget to add the most relevant one as your primary keyword both in your display name and user name. This will place you better in search results.
There are higher chances for the users to get attracted to your secondary keywords. Highlighting these keywords will again fetch you more benefits.
Hashtags should be treated like keywords. It can enhance the chances of finding your profile. You can include 20-30 hashtags on a regular.
Alt text helps you to describe your photos. It would be better if we add keywords in the alt text. This will make your profile well defined.
Marketing and endorsing of products can be improved through tagging. Tagging is a two way strategy that enables us to optimize your Instagram account.
You can make a thorough assessment of your Instagram efforts through potential analytics tools. It helps to understand how efficiently an account is reaching to audience.
Opting for unfair SEO techniques for increasing the visibility of your account should not be the strategy. Moreover, these tactics will diminish the transparency of your account.
Posting at random times may not make your profile professional. The posting time should suit both the account holder and the audience.
2. Optimizing your Instagram profile will
provide a better user experience. First of
all, make your profile public. A colorful
profile picture can certainly make your
profile attractive. Giving an easy and
catchy username improves your account a
lot.
Optimize Your Instagram Profile & Posts
1. Optimize Your Profile
3. Generally, keywords are added to
Instagram posts and captions. It reflects
the theme or nature of your posts. The
inclusion of subtle keywords will help you
to reach the relevant users easily.
Optimize Your Instagram Profile & Posts
2. Relevance of Keywords
4. Even if you are done with primary
keywords, do not lessen the relevance of
secondary keywords. In most cases,
secondary keywords will be related to the
primary keywords. Sometimes users may
not search your primary keywords,
instead, they may proceed with secondary
keywords. Such users can be attracted by
this technique.
3. Importance of Secondary Keywords
Optimize Your Instagram Profile & Posts
5. Sometimes users focus more on hashtags of
your posts. Hashtags are a powerful tool
that can optimize your posts. Post-specific
hashtags can improve the visibility of your
profile. Also, it will attract a more diverse
audience.
4. Potential of Hashtags
Optimize Your Instagram Profile & Posts
6. Alt text is a novel Instagram feature,
which is also a powerful tool that improves
your account. This enables you to add
captions to your photos. Adding alt text
will improve your rank in search results.
5. Make Use of Alt Text
Optimize Your Instagram Profile & Posts
7. Tagging improves the visibility and
discoverability of your account. If someone
tags you, then a more and more diverse
audience will find you. We can also support
others by tagging them too.
6. Tagging
Optimize Your Instagram Profile & Posts
8. It is vital to analyze how well your
optimization techniques are working. You
should make an audit of the results on
Instagram. You cannot make sure whether
your visibility has improved or not without
proper analysis.
7. Focus on Tracking
Optimize Your Instagram Profile & Posts
9. Instagram does not support common
black hat SEO techniques. It includes
stealing the content, use of bots,
following too many accounts in a short
span of time, buying followers etc. Thus
SEO techniques have to be handled
carefully to optimize Instagram
accounts.
8. Stay Away from Black Hat SEO
Techniques
Optimize Your Instagram Profile & Posts
10. Your posting time has a lot to do to improve
the visibility of your profile. If the chosen
time to post is not suitable, then you may
even lose likes and followers. So, one might
analyze and find which is the right time to
post the content.
9. Relevance of ' Right Time'
Optimize Your Instagram Profile & Posts
