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Service link
By Asawari Chitre
SL
The Challenge
In Home Remodel Projects - Designer’s ,Contractor’s and Homeowner’s are
wasting time , energy and money as all the parties involved in the decision
making process are not present at the same time resulting in DELAY of the
projects.
Designer’s are currently lacking a Project Management Tool to :
•  Upload Plans, Elevations ,Sections of their project.
•  Discuss the ongoing project with contractors and homeowners.
•  Share photos /videos of their ongoing projects .
•  Track the progress of their ongoing projects on a daily basis .
The Competition
Competitive Analysis
Product Houzz Design Manager Connexion soft
Features •  Photos
•  Professionals
•  Shop
Products
•  Items and
Components
•  Proposals,
Purchase
Orders and
Invoices
•  Budgets
•  Reports
•  Management
•  Apps
•  Reports &
Charts
•  Images &
Renderings
•  Work Rooms
•  Subs
•  Web
Integration
•  Training
&Support
Product
Summary
Design Ideas Manage
proposals,
Purchase
orders, Budgets
Manage a
project
The Research
The Target Users
Homeowner’s Contractor’s
Interior
Designer’s
Demographics
3 Male 2 Female
Under 25
years
26 to 35
years
36to 45
years
46to 60
years
Ages Ranging from….
Ages between 30 to 48 years
80% of the survey takers feel :
The tool will be very useful for young professionals with project
management roles.
Current Task Solutions For Collaboration
Database
sharing
Email Phone Calls Schedule
Meetings
Site Visits
•  Most of the survey takers are working on multiple
projects (5-7 projects ) at the same time.
•  Their project distances are from 10 miles to upto 150
miles.
Current Project Attributes
“80% of the survey takers have a hard time collaborating with all the team members”.
Common Concerns
•  Communication
•  Lack of time for site visits
•  Distance to project sites
•  Scheduling issues
•  Photos and Videos sharing
•  Real time updates
“We want to collaborate faster and precisely with
all the team members”.
Service Link
The Service Link is a Project Management Tool to collaborate
between Designers, Homeowners and Contractors to discuss
and track the progress of their ongoing home remodel projects.
Goals / The Solution
The results of the
research are used for
“Affinity diagraming”
USER TYPES
CURRENT TASK
SOLUTIONS
PAIN POINTS
PROJECT
ATTRIBUTES
USER NEEDS
TOTAL STATE
AFFINITY DIAGRAMMING
THE PROCESS
Conclusions from Affinity diagramming:
The Target Users, whether a freelance architect, a
project manager or a contractor, have similar pain
points and are looking for a complete project
management tool to manage a project.
The Persona
Personal Info:
§  She has a 7 year old son and 4 year old
daughter
§  Work -at -home mom ( Freelance Architect )
§  She has to balance her kids schedule and
visit to her project sites.
Goals
§  Communicate faster and precisely with
Clients, Contractors .
§  Track the progress of her project Remotely.
§  Real time updates.
§  Work on Multiple projects effectively.
Pain points
§  She has to visit project sites often .
§  Lack of time ,Time zone issues, long driving
time to sites.
§  Critical Issues reported by Contractors are not
resolved promptly
§  Cannot get recent updates from Project sites
Remotely.
Saisha Parker
Saisha is a freelance Architect and a
work - at -home mom . She has a
current on going Remodel project
site in San Diego, CA. She finds it
difficult to balance her time with kids
and work as she is spending most of
her time collaborating with clients
and contractors and also visiting
project sites.
“My profession allows me to be creative
as much as possible .”
Age: 38 years
Gender: Female
Occupation: Freelance Architect
Status: Married , 2 kids
Location: Irvine ,CA
Current job Site : San Diego , CA
Income: 60,000/year
Behaviours
Least Most
Project site distance
Least Most
Site Visits
Least Most
Plan Review and Updates
Least Most
Email
Personal Info:
§  Andy has an experience of 10+ years in the architecture
industry.
§  He works on 5-7 projects at the same time.
Goals
§  Communicate faster and precisely with Clients and
Contractors .
§  Track the progress of his project Remotely.
§  Get Real time updates.
§  Work on Multiple projects effectively.
Pain points
§  Collaborating with all the parties involved in the decision
making process.
§  Cannot make project site visits due to clashes with internal
team meetings on different projects.
§  Critical Issues reported by contractors cannot be resolved
promptly.
§  Cannot get recent updates from project sites remotely.
Andy Smith
Andy is a Project manager for an
large scale Architectural firm in
San Jose ,CA. He is currently
working on multiple projects
which are at 10 miles distance to
150 miles. Most of his projects are
in different phases of
constructions . His typical weekly
schedule is to attend internal
team meetings , Plan review
meetings and Project site visits.
“Multi-tasking is part of my
everyday life.”
Age: 40 years
Gender: Male
Occupation: Architect at a large
Architectural firm
Status: Married , 1kid
Location: San Jose ,CA
Current job Site : Multiple Projects
Income: 80,000/year
Least
Most
Job site distance
Least Most
Site Visits
Least Most
Plan Review and Updates
Least Most
Email
Behaviours
Personal Info:
§  Paul has an experience of 15+ years in the
Construction industry. .
Goals
§  Communicate faster and precisely with Architects
and Interior Designers.
§  Give the progress of his project Site.
§  Give Real time updates to Designers and Clients.
Pain points
§  Collaborating with all the parties involved in the
decision making process.
§  Designers are not making project site visits often.
§  Critical Issues reported by Contractors cannot be
resolved promptly.
§  Delays in the project time .
Paul Grant
Paul is a General Contractor
for an Mid Size Construction
Company In Irvine ,CA. He
works in his Trailer office at
the project site . His project
is in the Construction
Administration Phase which
requires collaboration with
the construction
administration team on site
and offsite.
“Some things go as planned in the
construction project. Some don’t. The
ones that don’t go as planned are the
real test in the life of a general
contractor .”
Age: 48 years
Gender: Male
Occupation: General Contractor
Status: Married , 1kid
Location: Irvine, CA
Current job Site : Irvine,Ca
Income: 80,000/year
Least Most
Job site distance
Least Most
Site Visits
Least Most
Plan Review and Updates
Least Most
Email
The Content audit &
Card sorting
Content Audit
ID
Navigation
Page
URL
Anchor links
Header
Links Comments
0.0 Home
Conexion
software.
com
http://connexionsoftware.com/ Sign up
Now
Sign up Now for
free trail isn't
straight forward
1.0 Our product
•  It only gives
feature
description.
•  There is
dead end to
new user
beyond
reading the
description.
•  The
information
is a lot to
read and
confusing.
1.1 Management
Conexionsoftware.com/
#management
1.2 Apps Conexionsoftware.com/#apps
1.3 Report & Charts
Conexionsoftware.com/
#reports_charts
1.4
Images &
Renderings
Conexionsoftware.com/
#images_renderings
1.5 Workroom Conexionsoftware.com/#workroom
1.6 Subs Conexionsoftware.com/#Subs
1.7 Web Integration
Conexionsoftware.com/
#web_integration
1.8
Training &
Support
Conexionsoftware.com/
#training_support
The Content Audit was done on the
competitors website.
Listed are the findings:
1.  The Sign up Now for free isn’t straight
forward .
2.  It only gives feature description.
3.  There is a dead end to new user
beyond reading description.
4.  The information is a lot to read and
very confusing.
5.  The cancellation for the subscription
after the free trail (30 day ) is very
frustrating. The customer service
doesn’t exist.
6.  The website is not updated at all.
Card Sorting
Optimal Sort
Card Sorting Exercise
Participant Centric Analysis
Conclusions from Card Sorting :
It was interesting to find out from the card sorting exercise that
participants grouped items together in a similar way but put them
under different Labels.
For e.g. items like:
•  About
•  Pricing
•  Contact us
These were grouped together but put under different labels as
Homepage and Product Information.
It helped me to group the items and label them in the most used
way.
Information Architecture
Site Map
LEGEND:
White Boxes : Pre login
Grey Boxes : Post login
Task Flow
User Story :
Andy wants to check the status and updates of
his project “Project 1”.
Steps:
1.  Andy Logs into his account from “Home page”.
2.  He goes to “My Projects”.
3.  He sees a Notification on “Plans of Project 1“
waiting for his approval.
4.  He makes changes to the plans and
comments on it.
5.  If all plans are ok, he approves it.
6.  If not, he sends it for revision again.
7.  Email is sent out if plans are approved or if
plans need revision.
Wireframes
Mood board
A/B Testing
Mockup 1
User dashboard
page with vertical
main navigation
Mockup 2
User dashboard
page with
horizontal main
navigation
User Feedback:
•  Most of the users liked the Mockup 1 with vertical main
navigation.
•  They liked it because the prime section of the page would
display all their project information and the navigations
would be to the side.
•  Some users looked for “Invoice” button in their project
work page itself instead of being on the side bar.
•  Some users asked for a completion date of the
architecture project to market their properties for realtors.
Prototyping using InVision
The Next Steps
Immediate Action Items:
•  Adjust the prototypes based on the
feedback from users and continue
testing.
•  Develop a visual identity
•  Build out high-fidelity mockups
Additional Features for the Future:
Include Real time updates of the
project.
THANK YOU
Contact Information:
Name: Asawari Chitre
Location: Irvine, Ca
Email: asawari.chitre@gmail.com
Phone: 949-836-8955

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Asawari Chitre Portfolio

  • 2. The Challenge In Home Remodel Projects - Designer’s ,Contractor’s and Homeowner’s are wasting time , energy and money as all the parties involved in the decision making process are not present at the same time resulting in DELAY of the projects. Designer’s are currently lacking a Project Management Tool to : •  Upload Plans, Elevations ,Sections of their project. •  Discuss the ongoing project with contractors and homeowners. •  Share photos /videos of their ongoing projects . •  Track the progress of their ongoing projects on a daily basis .
  • 4. Competitive Analysis Product Houzz Design Manager Connexion soft Features •  Photos •  Professionals •  Shop Products •  Items and Components •  Proposals, Purchase Orders and Invoices •  Budgets •  Reports •  Management •  Apps •  Reports & Charts •  Images & Renderings •  Work Rooms •  Subs •  Web Integration •  Training &Support Product Summary Design Ideas Manage proposals, Purchase orders, Budgets Manage a project
  • 6. The Target Users Homeowner’s Contractor’s Interior Designer’s
  • 7. Demographics 3 Male 2 Female Under 25 years 26 to 35 years 36to 45 years 46to 60 years Ages Ranging from…. Ages between 30 to 48 years 80% of the survey takers feel : The tool will be very useful for young professionals with project management roles.
  • 8. Current Task Solutions For Collaboration Database sharing Email Phone Calls Schedule Meetings Site Visits •  Most of the survey takers are working on multiple projects (5-7 projects ) at the same time. •  Their project distances are from 10 miles to upto 150 miles. Current Project Attributes “80% of the survey takers have a hard time collaborating with all the team members”.
  • 9. Common Concerns •  Communication •  Lack of time for site visits •  Distance to project sites •  Scheduling issues •  Photos and Videos sharing •  Real time updates “We want to collaborate faster and precisely with all the team members”.
  • 10. Service Link The Service Link is a Project Management Tool to collaborate between Designers, Homeowners and Contractors to discuss and track the progress of their ongoing home remodel projects. Goals / The Solution
  • 11. The results of the research are used for “Affinity diagraming”
  • 12. USER TYPES CURRENT TASK SOLUTIONS PAIN POINTS PROJECT ATTRIBUTES USER NEEDS TOTAL STATE AFFINITY DIAGRAMMING THE PROCESS
  • 13. Conclusions from Affinity diagramming: The Target Users, whether a freelance architect, a project manager or a contractor, have similar pain points and are looking for a complete project management tool to manage a project.
  • 15. Personal Info: §  She has a 7 year old son and 4 year old daughter §  Work -at -home mom ( Freelance Architect ) §  She has to balance her kids schedule and visit to her project sites. Goals §  Communicate faster and precisely with Clients, Contractors . §  Track the progress of her project Remotely. §  Real time updates. §  Work on Multiple projects effectively. Pain points §  She has to visit project sites often . §  Lack of time ,Time zone issues, long driving time to sites. §  Critical Issues reported by Contractors are not resolved promptly §  Cannot get recent updates from Project sites Remotely. Saisha Parker Saisha is a freelance Architect and a work - at -home mom . She has a current on going Remodel project site in San Diego, CA. She finds it difficult to balance her time with kids and work as she is spending most of her time collaborating with clients and contractors and also visiting project sites. “My profession allows me to be creative as much as possible .” Age: 38 years Gender: Female Occupation: Freelance Architect Status: Married , 2 kids Location: Irvine ,CA Current job Site : San Diego , CA Income: 60,000/year Behaviours Least Most Project site distance Least Most Site Visits Least Most Plan Review and Updates Least Most Email
  • 16. Personal Info: §  Andy has an experience of 10+ years in the architecture industry. §  He works on 5-7 projects at the same time. Goals §  Communicate faster and precisely with Clients and Contractors . §  Track the progress of his project Remotely. §  Get Real time updates. §  Work on Multiple projects effectively. Pain points §  Collaborating with all the parties involved in the decision making process. §  Cannot make project site visits due to clashes with internal team meetings on different projects. §  Critical Issues reported by contractors cannot be resolved promptly. §  Cannot get recent updates from project sites remotely. Andy Smith Andy is a Project manager for an large scale Architectural firm in San Jose ,CA. He is currently working on multiple projects which are at 10 miles distance to 150 miles. Most of his projects are in different phases of constructions . His typical weekly schedule is to attend internal team meetings , Plan review meetings and Project site visits. “Multi-tasking is part of my everyday life.” Age: 40 years Gender: Male Occupation: Architect at a large Architectural firm Status: Married , 1kid Location: San Jose ,CA Current job Site : Multiple Projects Income: 80,000/year Least Most Job site distance Least Most Site Visits Least Most Plan Review and Updates Least Most Email Behaviours
  • 17. Personal Info: §  Paul has an experience of 15+ years in the Construction industry. . Goals §  Communicate faster and precisely with Architects and Interior Designers. §  Give the progress of his project Site. §  Give Real time updates to Designers and Clients. Pain points §  Collaborating with all the parties involved in the decision making process. §  Designers are not making project site visits often. §  Critical Issues reported by Contractors cannot be resolved promptly. §  Delays in the project time . Paul Grant Paul is a General Contractor for an Mid Size Construction Company In Irvine ,CA. He works in his Trailer office at the project site . His project is in the Construction Administration Phase which requires collaboration with the construction administration team on site and offsite. “Some things go as planned in the construction project. Some don’t. The ones that don’t go as planned are the real test in the life of a general contractor .” Age: 48 years Gender: Male Occupation: General Contractor Status: Married , 1kid Location: Irvine, CA Current job Site : Irvine,Ca Income: 80,000/year Least Most Job site distance Least Most Site Visits Least Most Plan Review and Updates Least Most Email
  • 18. The Content audit & Card sorting
  • 19. Content Audit ID Navigation Page URL Anchor links Header Links Comments 0.0 Home Conexion software. com http://connexionsoftware.com/ Sign up Now Sign up Now for free trail isn't straight forward 1.0 Our product •  It only gives feature description. •  There is dead end to new user beyond reading the description. •  The information is a lot to read and confusing. 1.1 Management Conexionsoftware.com/ #management 1.2 Apps Conexionsoftware.com/#apps 1.3 Report & Charts Conexionsoftware.com/ #reports_charts 1.4 Images & Renderings Conexionsoftware.com/ #images_renderings 1.5 Workroom Conexionsoftware.com/#workroom 1.6 Subs Conexionsoftware.com/#Subs 1.7 Web Integration Conexionsoftware.com/ #web_integration 1.8 Training & Support Conexionsoftware.com/ #training_support The Content Audit was done on the competitors website. Listed are the findings: 1.  The Sign up Now for free isn’t straight forward . 2.  It only gives feature description. 3.  There is a dead end to new user beyond reading description. 4.  The information is a lot to read and very confusing. 5.  The cancellation for the subscription after the free trail (30 day ) is very frustrating. The customer service doesn’t exist. 6.  The website is not updated at all.
  • 20. Card Sorting Optimal Sort Card Sorting Exercise Participant Centric Analysis
  • 21. Conclusions from Card Sorting : It was interesting to find out from the card sorting exercise that participants grouped items together in a similar way but put them under different Labels. For e.g. items like: •  About •  Pricing •  Contact us These were grouped together but put under different labels as Homepage and Product Information. It helped me to group the items and label them in the most used way.
  • 23. Site Map LEGEND: White Boxes : Pre login Grey Boxes : Post login
  • 24. Task Flow User Story : Andy wants to check the status and updates of his project “Project 1”. Steps: 1.  Andy Logs into his account from “Home page”. 2.  He goes to “My Projects”. 3.  He sees a Notification on “Plans of Project 1“ waiting for his approval. 4.  He makes changes to the plans and comments on it. 5.  If all plans are ok, he approves it. 6.  If not, he sends it for revision again. 7.  Email is sent out if plans are approved or if plans need revision.
  • 28. Mockup 1 User dashboard page with vertical main navigation
  • 29. Mockup 2 User dashboard page with horizontal main navigation
  • 30. User Feedback: •  Most of the users liked the Mockup 1 with vertical main navigation. •  They liked it because the prime section of the page would display all their project information and the navigations would be to the side. •  Some users looked for “Invoice” button in their project work page itself instead of being on the side bar. •  Some users asked for a completion date of the architecture project to market their properties for realtors.
  • 33. Immediate Action Items: •  Adjust the prototypes based on the feedback from users and continue testing. •  Develop a visual identity •  Build out high-fidelity mockups Additional Features for the Future: Include Real time updates of the project.
  • 34. THANK YOU Contact Information: Name: Asawari Chitre Location: Irvine, Ca Email: asawari.chitre@gmail.com Phone: 949-836-8955